No Topic is Ever Off-Limits! The Conversations Continue as THE SOCIAL Launches Season 3, Aug. 31 on CTV

No Topic is Ever Off-Limits! The Conversations Continue as THE SOCIAL Launches Season 3, Aug. 31 on CTV


- THE SOCIAL is headed south of the border, with various U.S. markets airing the
show beginning this fall -



- Season 2 of THE SOCIAL was its biggest yet with double-digit growth over Season 1 -



To tweet this release: http://bmpr.ca/1F2HGbQ


TORONTO, Aug. 28, 2015 /CNW/ - Coming off of its biggest and most
buzzworthy season yet, CTV's original daily talk series THE SOCIAL@TheSocialCTV)will kick off its third season with expansion to the U.S. Premiering Monday, Aug. 31 at 1 p.m. (2 p.m. AT) on CTV and the CTV GO app, Season 3 of THE SOCIAL will be seen south of the border in numerous U.S. markets, including San
Francisco, Phoenix, San Antonio, and Buffalo. A key player in CTV's #1
daytime lineup, THE SOCIAL saw substantial growth in its second season with an average audience of
253,000, up 42% over the show's first season.



Hosted by moderator Melissa Grelo (@melissagrelo, relationship expert Cynthia Loyst @cynthialoyst), Canada's foremost gossip blogger Lainey Lui (@LaineyGossip, and entertainment reporter Traci Melchor @stayfabulous) along with Digital Correspondent Jessica Allen (@jessieraeallen), Season 3of THE SOCIAL will continue to provide loyal fans with more unfiltered discussions on
the day's biggest headlines, candid celebrity interviews, and
informative lifestyle segments. Viewers are encouraged to follow the
lead of the co-hosts in (over-)sharing their opinions on the series'
multiple social media platforms.


**Media Note** Download photography of the cast of THE SOCIAL at BellMediaPR.ca


The sophomore season of THE SOCIAL soared with an average audience of 253,000, up 42% over the show's
first season, and reached an average of 3.7 million viewers weekly on
CTV and CTV Two. THE SOCIAL also saw substantial growth in the key adult demos (+52% A18-34; +67%
A18-49; and +57% A25-54), becoming not only the #1 Canadian lifestyle
series among A25-54 (tied with CTV's THE MARILYN DENIS SHOW), but also
among females 25-54.



After a successful summer syndication test, PPI Releasing, which
represents THE SOCIAL in the U.S. market, is set to get the conversation going with viewers in San Francisco,
Calif. (KOFY), Buffalo, N.Y. (WNLO), Boise, Idaho (KTRV), Phoenix,
Ariz. (KASW), San Antonio, Texas (KCWX), Cedar Rapids, Iowa (KWKB),
Macon, Ga. (WPGA), Salisbury, Md. (WMDT), Mason City, Iowa, and
Rochester, Minn. (KIMT), and Binghamton, N.Y. (WICZ/WBPN).


THE SOCIAL co-hosts may know each other better than they know themselves, and they
share some surprising behind-the-scenes tidbits in this video. Since the conversation always dominates in their friendships on and
off the air, here are the topics THE SOCIAL's co-hosts are most looking forward to discussing this season:



-- "I think we will continue, and should continue, to talk about
race relations between civilians and police officers. Race will
also be a recurring topic as it relates to Hollywood, casting,
and diversity in movies and television." - Melissa Grelo
-- "As THE SOCIAL's resident relationship expert, my favourite
topics revolve around love and sexuality.I look forward to
exploring more conversations around age-appropriate sex
education for kids, because I think that's a topic parents have
lots of questions about." - Cynthia Loyst
-- "The topics are important, but what I think our audience
appreciates is our perspective on the topics. We are four
different women, from different backgrounds, with different
experiences, and we all approach any topic through the prism of
our own individuality - without holding back our opinions, even
if they're unpopular. This is how we relate to our viewers.
We're telling them that our conversations are their
conversations. Having said that, we really don't talk about my
hair enough on the show. So let's make that a weekly thing." -
Lainey Lui
-- "In these fast-moving times where everyone is told to be better
at 'multi-tasking' and 'finding a balance,' I think it's really
important to learn how to live in the moment. I look forward to
diving into a discussion on the art of mindfulness and showing
how paying attention with flexibility, openness, and curiosity
can have a profound impact on every aspect of our lives. As
well, I feel that a look at how to stage a comeback or
reinvention after a huge life event - like divorce, death, or
job loss - would be helpful and relevant for our viewers,
whatever stage of life they're at."- Traci Melchor
-- "The federal election! It's the longest campaign in our
country's history! So we'll have at least a couple of months to
follow and comment on what's happening." - Jess Allen, Digital
Correspondent

THE SOCIAL airs live weekdays at 1 p.m. (2 p.m. AT) on CTV. Episodes also air at 2 p.m. ET on CTV Two, 6 p.m. ET on M3, and at 9 a.m. ET on E! the day following their broadcast premieres. THE SOCIAL is also available live on CTV GO (visit CTV.ca to confirm local broadcast times), as well as on demand across CTV's
digital platforms including CTV.ca and TheSocial.ca.


SOCIAL MEDIA LINKS:


Twitter:
@CTV_PR
@CTV_Television
@TheSocialCTV
@melissagrelo
@cynthialoyst
@LaineyGossip
@stayfabulous
@jessieraeallen


Facebook:
facebook.com/ctv
facebook.com/TheSocial


Instagram:
BellMediaPR
TheSocialCTV

About THE SOCIAL

Co-hosted by Melissa Grelo, Cynthia Loyst, Lainey Lui, and Traci
Melchor, with Digital Correspondent Jess Allen, THE SOCIAL brings a fresh, daily perspective on the up-to-the-minute news, pop
culture, and lifestyle topics that matter most to Canadians in a
socially interactive format. Broadcast live in front of a studio
audience, guests who have appeared on THE SOCIAL include Jessica Alba, Drew Barrymore, Zach Braff, Kelly Clarkson, John
Cleese, Lena Dunham, Demi Lovato, Katy Perry, Daniel Radcliffe, and
Chris Tucker. THE SOCIAL is produced by Bell Media Production, and Michelle Crespi is Executive
Producer. Nanci Maclean is Vice-President, Bell Media Production. Mike
Cosentino is Head, Programming, CTV Networks and CraveTV. Randy Lennox
is President, Entertainment Production and Broadcasting, Bell Media.


About CTV

CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 14 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio, digital, and
Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's
largest communications company. More information about CTV can be found
on the network's website at CTV.ca.



Source: Numeris (BBM Canada) Total Canada, FWS Season (Sept. 22, 2014 -
May 24, 2015), final data.


SOURCE CTV

CTV

CONTACT: Tanya Koivusalo, CTV Networks, 416.384.2664 or tanya.koivusalo@bellmedia.ca
Christy Sullivan, CTV Networks, 416.384.3624 or christy.sullivan@bellmedia.ca


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