Bob The Builder(TM) is Back With Brand New Content Bringing the World of Construction to Life!

Bob The Builder(TM) is Back With Brand New Content Bringing the World of Construction to Life!

LONDON, August 7, 2015 /PRNewswire/ --



Available to view for the first time, fans of everyone's favourite construction hero
Bob the Builder; can now take a first look at the exciting content from the brand new
series featuring an all-new look and first-class celebrity voice cast.  The new trailer
will be available to watch on the Bob the Builder YouTube Channel today.



To view the Multimedia News Release, please
click: http://www.multivu.com/players/uk/7594151-bob-the-builder-world-construction-to-life



Bob the Builder has been entertaining pre-schoolers for the past 16 years with his
antics in the seaside harbour town of Fixham, bringing the world of construction to life
in an inspiring and meaningful way.



For the upcoming new CGI-animated series launching on Channel 5's Milkshake from 1st
September 2015 at 7.20am, Bob the Builder has been given his biggest re-vamp in the show's
history with a modern look and feel.

The new-look Bob is still the same Bob that audiences know and love though. His dungarees
might have been replaced with a hi-vis jacket but his chunky boots, yellow hard hat and
checked shirt all remain, ensuring TV's best-loved builder remains just as recognisable as
ever. With his trusty tool belt now jam-packed with all manner of handy kit, Bob is ready
to go... No project is too big, no problem too hard to solve.



The new series will see Bob the Builder continuing its long tradition of telling fun
and interesting stories through positivity and teamwork with exciting characters,
relatable locations and an aspirational hero.



All of the show's core characters return for the new series, including Bob's business
partner Wendy and popular vehicles Scoop, Muck and Lofty. Other fans' favourites, Roley
and Dizzy, also remain but there will be new faces for viewers to meet - including Leo (an
apprentice builder), Mayor Maria Madison, energetic young sports club members 'The Spring
City Rockets' and two new machines: a heavy-lifting low-loader truck called 'Two Tonne'
and a tower crane called Tiny.



There's still no job too big or small for Bob and the gang, as they approach every job
with positivity, enthusiasm and their catch phrase "Can we build it? Yes we can!"



Bob also has a new home in the bustling metropolis of Spring City - a glimmering and
rapidly-developing modern urban skyline of steel and glass, complete with its own docks, a
diverse population and strips of shops and restaurants. But his switch to the big city
doesn't signal the end for his traditional home in Fixham, where he's still going to be
building and carrying out smaller scale jobs throughout the series.



As well as a new look; the voice cast has also been renewed in the latest development
in the show's history with Lee Engelby (Harry Potter) taking on the voice of Bob, Joanne
Froggatt (Downtown Abbey) the voice of Wendy, Blake Harrison (Inbetweeners) the voice of
Scoop and Jacob Scipio (CBeebies) the voice of new character Leo.



Bob the Builder has been broadcast in over 175 countries and translated into 40
languages, exciting and engaging millions of youngsters across the world. However, the
new-look Bob is set to reach even further with 40-plus mini adventures coming to YouTube
for fans to enjoy.



Christopher Keenan, VP Global Content & Executive Producer at HIT Entertainment
Limited ("HIT Entertainment") said: "Bob is the most popular builder in TV history and
we're excited to be taking him to the next level. While the new series retains the
emotional warmth that has always given Bob the Builder a firm place in the hearts of young
viewers, it's now packed with more humour than ever before.



"The sky really is the limit for Bob, Scoop and the other members of the team and
we're looking forward to seeing where their adventures take us in the future."



With a range of consumer products due to hit stores in late 2016, pre-schoolers will
be able to fully immerse themselves in Bob's world even when they aren't enjoying the
teams' on screen antics.



Don't miss the exciting new CGI-animated series of Bob the Builder when it airs on
Channel 5's Milkshake from 1st September 2015 at 7.20am.



For more fun and interactive content and to follow Bob and the team online, visit
http://www.BobtheBuilder.com/uk.



Bob the Builder by numbers 




- Bob the Builder has been broadcast in over 175 countries and translated into 40
languages.
- Bob the Builder launched in CGI in 2010 producing 40 episodes across two series.
- The show has received numerous awards including a BAFTA Award for 'Best Animation' in
2003, BBC's 'Top Selling Single' in 2001 and two Parents' Choice Awards, both in 2008.
- Bob the Builder has achieved two number 1 hit singles in the UK pop charts selling
over 1.4 million copies.


About Bob the Builder(TM) 



Bob the Builder and his machine team are ready to tackle any project. As they hammer
out the solutions that lead to a job well done, Bob and the team demonstrate the power of
positive-thinking, problem-solving, teamwork and follow-through. Most importantly, from
start to finish, the team always shows that The Fun Is In Getting It Done! Bob the Builder
is produced by HIT Entertainment with animation services provided by Canadian based
digital animation company Mainframe, a division of Rainmaker Entertainment.



About HIT Entertainment
HIT Entertainment is one of the world's leading pre-school entertainment companies,
specialising in building powerful brands based on engaging stories.  HIT Entertainment's
world-class portfolio includes  Thomas & Friends(R), Mike the Knight(TM), Fireman Sam(R),
Bob the Builder(TM), Barney(R), Angelina Ballerina(R), Pingu(R) and Rainbow Magic(R).



HIT Entertainment excels at creating and building globally successful brands which
capture the hearts and imaginations of pre-schoolers and their families.  This is achieved
through exceptional storytelling in multiple formats, enhanced by creating high quality
character-based products and experiences with best-in-class partners. HIT Entertainment's
lines of business span television and home entertainment production, content distribution,
digital media and live events and attractions.  HIT Entertainment, a subsidiary of Mattel,
Inc., has operations in the UK, US, Canada, Hong Kong and Japan. For more information
visit http://www.HitEntertainment.com



About Mattel 



The Mattel family of companies (Nasdaq: MAT
[http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Ffinance.yahoo.com%2Fq%3Fs%3Dmat&esheet=50150621&lan=en-US&anchor=MAT&index=3&md5=fbe7780c4be0f0af7f35977dd3c0df1c ]
)
is the worldwide leader in the design, manufacture and marketing of toys and family
products. Mattel's portfolio of best-selling brands includes Barbie(R), the most popular
fashion doll ever produced, Hot Wheels(R), Monster High(R), American Girl(R), Thomas &
Friends(R) and Fisher-Price(R) brands, including Little People(R) and Power



Wheels(R), MEGA(R) Brands, including MEGA BLOKS(R) and RoseArt(R), as well as a wide
array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's
Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate
Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters
in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and
territories and sell products in more than 150 nations. At Mattel, we are Creating the
Future of Play. Visit us at http://www.Mattel.com, http://www.Facebook.com/Mattel
or http://www.Twitter.com/Mattel



UK YouTube Channel: https://www.YouTube.com/user/BobtheBuilderChannel



Facebook Page: http://www.Facebook.com/BobtheBuilderGB



Website: http://www.BobtheBuilder.com/uk



     (Photo:
http://photos.prnewswire.com/prnh/20150806/256341 )






Photo:
http://photos.prnewswire.com/prnh/20150806/256341




Video:




http://www.multivu.com/players/uk/7594151-bob-the-builder-world-construction-to-life


Photo:http://photos.prnewswire.com/prnh/20150806/256341
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150806/256341
http://photoarchive.ap.org/
Video:http://www.multivu.com/players/uk/7594151-bob-the-builder-world-construction-to-life
HIT Entertainment and Mattel

CONTACT: Katie Murphy / Donna Bennett, +44(0)1628-500154 / +44(0)1628-500111, Katie.Murphy@Mattel.com / Donna.Bennett@Mattel.com


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