America's Favorite Dogs... "Celebrity" Dogs That is - E-Score Reveals Nation's Most-Liked Canine Characters

America's Favorite Dogs... "Celebrity" Dogs That is - E-Score Reveals Nation's Most-Liked Canine Characters

Dug from Up is "top dog" with both adults and kids

LOS ANGELES, Aug. 20, 2015 /PRNewswire/ -- With the "dog days" of summer upon us, and just ahead of National Dog Day (Aug. 26), E-Score couldn't help but honor our most popular pets in the eyes of TV viewers and movie-goers. The research firm polled kids and adults to find the country's favorite canine entertainment characters. Most liked dog with both groups is Dug from the film Up.

Following is a ranking of America's most-liked canine entertainment characters by the percentage of consumers who ranked them as "Appealing":


Top Dogs - ADULTS (13-49) Top Dogs - KIDS (6-12)
------------------------ ---------------------


1. Dug (Up) 81% 1. Dug (Up) 86%

2. Snoopy 71% 2. Scooby-Doo 74%

3. Scooby-Doo 70% 3. Snoopy 71%

4. Brian Griffin (Family Guy) 64% 4. Pongo (101 Dalmatians) 71%

5. Gromit 63% 5. Buddies 71%

6. Tramp 61% 6. Pluto 64%

7. Pluto 60% 7. Tramp 64%

8. Lady 59% 8. Goofy 63%

9. Underdog 59% 9. Lady 62%

10. Goofy 58% 10. Jake (Adventure Time) 61%

11. Toto 58% 11. Courage the Cowardly Dog 61%

12. Lassie 58% 12. Marmaduke 58%

13. Clifford the Big Red Dog 57% 13. Clifford the Big Red Dog 42%

14. Beethoven the Dog 57% 14. Rowlf (Muppets) 42%

15. Pongo (101 Dalmatians) 56% 15. Blue (Blue's Clues) 36%



Average Appeal - All Characters = 53% Average Appeal -All
Characters = 60%

Average Appeal - All Celebrities = 50% Average Appeal -All
Celebrities = 50%


Source: E-Score Character 2015 Source: E-Score
Character Kids 2015


"People have such a connection to animal characters of all kinds, and dogs especially register very highly in our character database. In many cases, celebrity dogs rank higher in popularity than many of their human counterparts," says Gerry Philpott, President/CEO. "These canine characters have made us laugh, cry and many kids describe these characters simply as 'Good Friends.'"

Along with appeal and awareness, E-Score also measures 37 different individual attributes for each character. Attribute scores can reveal what it is about a character that makes it appealing. The top attributes associated with these dogs are "A Good Friend" (for kids 6-12) and "Funny" for both kids and adults alike.

National Dog Day was founded in 2004 to call more attention to animal rescues and adoptions. #NationalDogDay

Methodology:

E-Score drew the information from their database of more than 4,000 characters from film, television, publishing, advertising and gaming, with 10+ years of history and trends.

Each E-Score survey is conducted among 1,500 persons (500 for kids) with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full-service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.


Contact: Randy Parker

E-Poll Market Research

818-995-4960 x25

rparker@epoll.com


SOURCE E-Score

E-Score

Web Site: https://www.epollresearch.com


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