Marriott International and Universal Music Group Launch Global Marketing Partnership

Marriott International and Universal Music Group Launch Global Marketing Partnership

MUMBAI, June 29, 2015 /PRNewswire/ --



World's Top Music Talent Becomes Part of the Marriott Travel Experience - First
Exclusive Concert to Feature Jessie J at the St. Pancras Renaissance London Hotel on June
30th



Marriott International, Inc. (NASDAQ: MAR), the world's favorite travel company, and
Universal Music Group (UMG), the global music leader, have created a first-of-its-kind
global marketing partnership that will include exclusive performances by established and
emerging recording artists, branded video series, social content, music downloads, ticket
offers and more. The partnership joins Marriott International's 19 brands, including The
Ritz-Carlton, EDITION, JW Marriott, Renaissance and Marriott Hotels, with illustrious UMG
music labels such as Capitol Music Group, Def Jam Recordings, Interscope Geffen A&M,
Island Records, Republic Records and UMG Nashville.



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Marriott and UMG are setting out to engage a new generation of experience-seekers,
travelers and music fans to deliver unique #WithTheBand experiences. Starting this summer,
the partnership will premiere live performances for hotel guests at select properties
across Marriott International's portfolio of brands around the globe. On June 30, 2015,
the St. Pancras Renaissance London Hotel will feature a live performance by pop sensation
and 'The Voice Australia' judge, Jessie J, kicking off a series of exclusive, on-property
performances on five different continents.



"Our new partnership with UMG reinvents the way we market to next generation travelers,
" said Karin Timpone, global marketing officer, Marriott International. "We are bringing
together the global traveler and the universal language of music in order to create and
deliver unique experiences. The partnership will also help amplify the benefits of the
Marriott Rewards program for both new and loyal guests."



"We are thrilled to partner with Marriott International as they share our
determination to build progressive, creative, long-term relationships with brand partners.
This relationship brings to life our vision to develop truly integrated partnerships
beyond standard transactional opportunities for our artists and their fans around the
world," said Mike Tunnicliffe, executive vice president, business development and
partnerships, UMG.



Each Marriott brand has its own distinct personality and through the UMG partnership,
the full portfolio will be able to match talent with the unique styles and tastes of each
brand's guests. This will come to life in the form of social content and an online video
series that draws from UMG's extensive roster.



In addition to receiving special ticket offers, exclusive downloads, and artist
merchandise, Marriott Rewards' 50 million strong member community will be eligible to
participate in more than a dozen sweepstakes to win VIP concert experiences to see their
favorite artists. For the first time, Marriott Rewards members will also have the
opportunity to attend UMG-sponsored events and after parties at premiere music industry
events and festivals such as The Grammy Awards, SXSW, The ACMs, Billboard Music Awards,
CMA Fest, MTV Video Music Awards and CMA Awards.



About Marriott International:   



Marriott International, Inc. (NASDAQ: MAR) is a leading global lodging company based
in Bethesda, Maryland, USA, with more than 4,200 properties in 80 countries and
territories and reported revenues of nearly $14 billion in fiscal year 2014. The company
operates and franchises hotels and licenses vacation ownership resorts under 19 brands,
including: Marriott Hotels, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance,
Delta Hotels, Gaylord Hotels, Autograph Collection, AC Hotels by Marriott, Moxy Hotels,
Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites,
Protea Hotels, Marriott Executive Apartments and Marriott Vacation Club. Marriott has more
than 361,000 people working worldwide at managed or franchised properties and corporate
offices. Marriott has been consistently recognized as a top employer and for its superior
business ethics. The company also manages the award-winning guest loyalty program,
Marriott Rewards(R) and The Ritz-Carlton Rewards(R) program, which together surpass 50
million members. For more information or reservations, please visit our website at
http://www.marriott.com , and for the latest company news,
visit http://www.marriottnewscenter.com.



About Universal Music Group:  



Universal Music Group is the global music leader, with wholly owned operations in 60
territories. Its businesses also include Universal Music Publishing Group, one of the
industry's premier music publishing operations worldwide. Universal Music Group's labels
include A&M Records, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group,
Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche
Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest,
Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury
Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal
Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a
multitude of record labels owned or distributed by its record company subsidiaries around
the world. The Universal Music Group owns the most extensive catalogue of music in the
industry, which includes the last 100 years of the world's most popular artists and their
recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music
Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal
Music Group also includes Global Digital Business, its new media and technologies division
and Bravado, its merchandising company. Universal Music Group is a fully owned subsidiary
of Vivendi.



About Marriott Rewards:  



Marriott Rewards is Marriott International's award-winning loyalty program spanning 16
brands and 4,000 properties worldwide. Marriott Rewards is free to join and has no
blackout dates and members can earn and redeem points at Marriott International properties
around the world and at Marriott Rewards exclusive luxury partner The Ritz-Carlton(R).
Members can also redeem points for frequent flyer miles, cruises, car rentals, merchandise
and more. By making rewards accessible with a modern, easy approach, Marriott Rewards
continues to be a leader in the industry. Marriott Rewards has won the Freddie Award for
"Best Hotel Rewards Program in the Americas" eight years in a row and the 2011 and 2010
Frequent Travel Award for "Best Hotel Rewards Program." In addition, the program has been
named best hotel rewards program by the readers of U.S. News & World Report, About.com,
Business Traveler, Global Traveler, Executive Travel and BusinessWeek magazines. To enroll
and for more information about Marriott Rewards, guests can
visit http://www.MarriottRewards.com.




 
Media Contact: 
Tripti Pandey 
tripti@fort.madisonindia.com 
+91-9820678871 
Madison PR 


 





Photo:
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Photo:http://photos.prnewswire.com/prnh/20150629/10125906
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Marriott International


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