Expo 2015: The Italian Pavilion and The Tree of Life by the Artistic Director Marco Balich

Expo 2015: The Italian Pavilion and The Tree of Life by the Artistic Director Marco Balich

MILAN, May 28, 2015 /PRNewswire/ --



Expo Milan 2015 is challenging the world to answer to its main theme "Feeding the
planet, energy for life".



Marco Balich, Artistic Director of the Italian Pavilion and author of the Tree of
Life, welcomes you to discover creative contribution to this global appointment: the
exhibit of Palazzo Italia and the amazing permanent show of the Tree of Life (Albero della
Vita).



The Italian Pavilion concept is "Vivaio Italia": a nursery, an incubator for stories,
ideas, and projects that will shape a better future. Italy has answered to the global
challenge of Expo 2015 with an exhibition orchestrated around three macro areas: the
Strength of Workmanship, which highlights the engagements of men and women that define our
territory; the Strength of Beauty, which enables the visitor to admire the resources of
Italy; The Strength of Limits that defines our Future.



Each project exposed within Palazzo Italia is a seed that we cherish and help to
germinate into a solid Tree, embodied by the iconic Tree of Life.



"Albero della Vita" is the symbol of the Italian Pavilion inspired by one of the most
meaningful masterpieces of the Italian Renaissance: the flooring of Piazza del Campidoglio
in Rome, designed by Michelangelo. This very special stage machinery, 35 meter-long twine
of wood and steel, comes to life every hour and catch the attention of visitors with
music, choreographed water and light features, projections and fireworks. The project of
the Tree of Life was developed by Balich Worldwide Shows, in collaboration with Studio
GioForma studio for the design, and the structure was built by the Consortium "Orgoglio
Brescia", and with the sponsorships of Coldiretti and Pirelli.



Come to enjoy an exclusive tour of the Italian Pavilion and an unique perspective on
the Three of Life show with Marco Balich!



Marco Balich is referred to as the designer of emotions, in 2006 he won an Emmy Award
for the Olympic Ceremonies of Turin. Marco draws on twenty years of experience in
large-scale shows around the globe. He his now in charge of the executive production of
Rio 2016 Olympic Ceremonies.




Press Office
Roberta Guaschino
+39-0283438672
roberta.guaschino@balichws.com


Balich Worldwide Shows SRL

CONTACT: +39-3474504333


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