SRS Cinemas Crosses 50 Screen Count With New Cinemas at Hajipur and Saharanpur; Plans Ambitious Expansions

SRS Cinemas Crosses 50 Screen Count With New Cinemas at Hajipur and Saharanpur; Plans Ambitious Expansions

DELHI, April 1, 2015 /PRNewswire/ --



Aims to Double Screen Count Through Organic and Inorganic Route in 2015



In a remarkable milestone, the multi-domain Rs. 5,000 crore plus SRS Group's cinema
arm SRS Cinemas announced its new cinemas through franchise channel/mode at Hajipur
(Patna) and Saharanpur. These two properties of SRS Cinemas is a milestone launch for SRS:
with these properties operational, the brand has hit the coveted 50 number of screens (now
totalling 54 screens), underscoring its rising stature as a large, prominent operator in
the cinema/multiplex business. With the addition of this property, SRS now has 19
properties across the cities of Gurgaon, Faridabad, Ghaziabad, Lucknow, Agra, Gorakhpur,
Bareilly, Bijnor, Ludhiana, Patiala, Shimla, Bhiwadi, Hajipur and Saharanpur. Over the
span of these 10 years, SRS Cinemas has grown from a single theater to a large, mature
player that is now a well-established name in cinemas. It has now 54 screens spread across
8 states, having 19 properties in North India.



Dr. Anil Jindal, Founder Chairman, SRS Group, commented on this occasion, "This is a
momentous year for us. Close on the heels of the group completing 25 years, our cinema
business completing 10 years; we have made the screen count to 50 this year. These years
are very special to us as they signify the strength of our long-term vision, our focus on
consumers and our ability to run businesses that add value to people and society. Over the
last 10 years, we have reinforced our presence in North India with the expansion of our
cinema business and are extremely happy to extend the reach of our most vibrant brand, SRS
Cinemas, to the residents of North Indian. The plan now is to add almost 50 screens in the
coming year, and reach out to new markets and geographies."



SRS Group is currently in an expansion mode for its highly successful multiplex chain,
SRS Cinemas, that has earmarked a huge corpus to add more screens to its current portfolio
of 54 screens to take the total number to close to 100 by end of 2015. As part of this
expansion plan, SRS Cinemas will soon enchant the residents of many new cities in North
India. Apart from the organic route that the company plans to take, it is also open to an
inorganic route and has acquired the cinema business of a regional player in UP.



Mr. Tinku Singh, Group President, SRS Group, said, "We are happy to be reinforcing our
presence in North India by extending the reach of our most vibrant brand, SRS Cinemas, to
the residents of Hajipur and Saharanpur. We will instil significant improvements in
projection and sound technology to offer discerning audience an unparalleled movie
experience and extremely enjoyable ambience."



"With many years of experience in the cinema world, we have an insight on the modern
consumer behaviour that a visit to the cinema hall no longer denotes a few hours of
outing, but a day-long whirligig of pure entertainment, exotic eating. Keeping these
insights in minds, we are proud to bring world-class multiplexes to various cities of
India. I am confident that over the last 10 years, we have been able to change the way
people used to watch movies at standalone theatres; our endeavour is to impart an entirely
new dimension to the idyllic pastime of watching movies and I am happy that things are
changing for good," he further added.



With this new property, SRS Limited now has 19 extremely successful multiplexes in the
cities of Faridabad, Gurgaon, Ghaziabad, Bijnor, Gorakhpur, Patiala, Ludhiana, Shimla,
Lucknow, Bhiwadi, Agra and Hajipur. SRS Cinemas offers a world-class movie viewing
experience as it features digital projection and sound, top of the line seating systems
and excellent food and beverage facilities.



About SRS Group



The SRS Group is a Faridabad, Delhi NCR headquartered diversified business enterprise
with a presence in gold and jewellery, film exhibition, retail, hospitality, real estate,
financial services and healthcare sectors.



It has 3 listed companies under its fold, among others. All these 3 companies are
listed on BSE and/or NSE, and the SRS Group as a whole has a turnover of over Rs. 5000
crores. Its operations span across several cities in north India such as Delhi, Gurgaon,
Faridabad, Karjat (Mumbai), Noida, Ghaziabad, Shimla, Sonepat, Bareilly, Rewari,
Gorakhpur, Ludhiana, Patiala, Lucknow and more, in addition to presence in Ahmedabad and
Mumbai as well.



In jewellery, SRS has 10 retail showrooms, 1 EoU and 4 wholesale offices, and in
cinemas it now has 19 cinemas with 54 screens. Its retail brands encompass 40 stores
across the FMCG and apparel categories, and the hospitality business comprises food
courts, fine dining restaurants and packaged food. It has real estate projects spanning
residencies, high-rises, farmhouses, corporate tower, plotted colonies, IT park etc. In
healthcare, it operates its recently acquired hospital in Faridabad called SRS Sunflag
Hospital, to deliver modern and comfortable medical services to people. Apart from this,
it also has a syringe manufacturing plant in Greater Noida. In a recent development, it
has entered the education sector with the launch of the SRS International School in
Greater Faridabad.



The SRS Group was ranked at the 2nd position by Business World in May 2013 in the
middleweight organizations category. Further, SRS Limited was recently ranked as the 48th
fastest growing company in 2013-14 by Business World (July 2014 issue). For more
information, visit http://www.srsparivar.com




Media Contact:
Manoj Sharma,
manoj@cloutcomm.in,
+91-9811135420,
Clout Communications



SRS Group


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