Fortium Partners With Avid to Make MediaSeal File Encryption Available for all in the Post-Production Community

Fortium Partners With Avid to Make MediaSeal File Encryption Available for all in the Post-Production Community

NAB LAS VEGAS, April 14, 2015 /PRNewswire/ --



Fortium [http://www.fortiumtech.com ] partners with Avid to make MediaSeal
[http://www.mediaseal.com ](R) file encryption more accessible to all in the
post-production community.



Leading digital security solutions provider Fortium Technologies
[http://www.fortiumtech.com/company.aspx ] today announced that it has signed a license
agreement with Avid [http://www.avid.com/US/about.html ](R) (Nasdaq: AVID
[http://ir.avid.com/index.cfm ]) to make MediaSeal file encryption at-rest accessible to
all of the Avid post-production community.



MediaSeal is compatible with the Avid Everywhere(TM) applications and is designed to
encrypt all types of media files during the editing and review stages of post-production
in order to help protect against leaks caused by hacking, piracy or accidental
distribution. By integrating encryption at-rest with an advanced access control system it
ensures that files remain protected after they have been distributed and throughout the
post production process so that only authorized project members may view or work on them.



"With content owners facing increasing risks from cybercrime and piracy, file
encryption becomes an even higher priority for our customers," stated Bill Neuman, Vice
President of Products at Avid. "MediaSeal encryption has a proven track record of working
seamlessly with Avid products and is a natural fit for our product offerings. We intend to
work closely with Fortium to further integrate MediaSeal into our product suite."



Research shows, that on average, pre-release piracy causes a 19.1% decrease in revenue
compared to piracy that occurs post-release (Source "Impact of Pre-Release Movie Piracy on
Box-Office Revenue [http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1782924 ]" by
Carnegie Mellon University [http://www.cmu.edu/index.shtml ]). MediaSeal is designed to
pro-actively defend against damaging pre-release leaks in film and TV production,
safeguarding new release sales revenues for content owners. Encryption at-rest is a CDSA
[http://www.cdsaonline.org ] recommended best practice.



"Fortium is delighted to be partnering with Avid to make MediaSeal more widely
available as a standard workflow feature to both small and large creative studios,"
commented Mathew Gilliat-Smith, CEO of Fortium. "MediaSeal is already being used on major
releases and now it can be made available to all creatives. We have worked very closely
with TV and movie studios to ensure that it's easy to use and virtually transparent in
busy post-production environments, while ensuring it achieves robust security."



About Fortium



Fortium Technologies [http://www.fortiumtech.com ] is a leading provider of digital
security solutions for the film, entertainment and broadcast sectors. Fortium's products
help act as an insurance policy to protect against loss and MediaSeal(R) file encryption
is used on major movie releases and TV series premiers. Fortium's products are used by all
the major studios including NBC Universal, BBC, Disney, Sony Pictures, Warner, Lionsgate,
Fox, Paramount and major vendors such as Deluxe and Technicolor. Fortium is exhibiting
MediaSeal encryption at NAB 2015 (Aspera partner booth SL9110)



About Avid



Through Avid Everywhere [https://www.avid.com/US/Vision/index.html#overview ](TM),
Avid delivers the industry's most open, innovative and comprehensive media platform
connecting content creation with collaboration, asset protection, distribution and
consumption for the most listened to, most watched and most loved media in the world-from
the most prestigious and award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading solutions include Pro
Tools(R), Media Composer(R), ISIS(R), Interplay(R), and Sibelius(R). For more information
about Avid solutions and services, visit http://www.avid.com, connect with Avid on
Facebook [https://www.facebook.com/AvidTechnology ], Instagram
[http://www.instagram.com/avidtechnology ], Twitter
[https://twitter.com/Avid/lists/avid-on-twitter/members ], YouTube
[http://www.youtube.com/user/avid ], LinkedIn
[http://www.linkedin.com/company/avid-technology ], or subscribe to Avid Blogs
[http://www.avidblogs.com ].



Avid and Avid Everywhere are trademarks or registered trademarks of Avid Technology,
Inc. or its subsidiaries in the United States and/or other countries.




Press Contact
Peter Worrall
Fortium Technologies Ltd
+44-7718-364-844
peter.worrall@fortiumtech.com


Fortium Technologies


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