Anvato Introduces New Cloud DVR Capabilities for TV Everywhere

Anvato Introduces New Cloud DVR Capabilities for TV Everywhere

TV Everywhere leader enables operators to seamlessly add cloud-based time-shifted TV services on iOS/Android apps or websites

LAS VEGAS, April 13, 2015 /PRNewswire/ -- Anvato, the complete TV Everywhere platform provider, today introduced Anvato Cloud DVR, a fully integrated, pure software cloud recording and storage solution for TV Everywhere. Expanding on the strengths of the Anvato Media Content Platform (MCP) and Anvato Watch offerings, Anvato Cloud DVR enables television broadcasters, networks and service providers to give viewers access to virtually any television content on any device with the tap of a finger, similar to the traditional living room experience with a set-top based digital video recorder.

No longer must viewers remember to set the recorder in order to have the ability to "go back in time" to watch their favorite episode or sporting event. With Anvato Cloud DVR, any or all of the channels available from a broadcast network or service provider can be accessed via the TV Everywhere application interface. This enhanced user interaction is tightly coupled with Anvato MCP, which is at work preparing the content on behalf of the broadcaster or service provider, with all the relevant metadata and dynamic ad insertion (DAI) functions required.

"Anvato Cloud DVR takes the familiar living room DVR experience and puts it in the user's hands on their tablet or smartphone. Users can scroll back in their TV guide, and watch shows that they have missed right from the guide Interface. The difference is that the DVR is in the cloud and the viewer doesn't need to remember to schedule a recording of their favorite show," said Alper Turgut, Anvato CEO. "The lines between live and video on demand are blurring as TV Everywhere customers want to watch their content anywhere, anytime. Several of our customers, representing many of the leading brands, are interested in the advanced capabilities of Anvato Cloud DVR."

Anvato continues to disrupt traditional television workflows, enhancing the capabilities of its powerful yet extremely streamlined TV Everywhere platform. Anvato Cloud DVR is a self-sufficient service with no third-party vendor or CDN dependencies. All Anvato products are 100% software-based and run on off-the-shelf hardware. This approach provides customers with a more flexible service that is not only significantly more cost-effective but also easier to deploy and manage compared to other TV Everywhere solutions.

The new Anvato Cloud DVR offering will be demonstrated at the Anvato demo suite during NAB 2015, April 13-16, at the Wynn hotel in Las Vegas. To set up a meeting with Anvato, email info@anvato.com.

About Anvato
Anvato is the most efficient and complete platform to power the TV Everywhere offerings for broadcasters and pay TV operators, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback, Anvato can uniquely guarantee the highest-quality and most-efficient delivery of the right content and advertising on all devices. Customers include NBCUniversal, FOX Sports, LIN Media, Univision, Hearst Television, E.W. Scripps, Gray Television, and Post-Newsweek. Anvato is headquartered in Mountain View, CA, and winner of a Streaming Media Best of NAB 2014 award. For more information, visit anvato.com.

Note: All trademarks and registered trademarks mentioned herein are the property of their respective owners.



SOURCE Anvato

Anvato

CONTACT: Maya Pattison, SS|PR for Anvato, 1.978.677.6775, press@anvato.com, Sarah Lum, Anvato Marketing, 1.408.718.2678, press@anvato.com

Web Site: http://www.anvato.com


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