Ram Truck Owners can be Part of History as the Brand Seeks the Guinness World Records™ Title for Largest Parade of Pickup Trucks

Ram Truck Owners can be Part of History as the Brand Seeks the Guinness World Records(TM) Title for Largest Parade of Pickup Trucks

AUBURN HILLS, Mich., March 18, 2015 /PRNewswire/ --


-- Space is limited for Saturday, April 18, 'Ram Truck Round-up' event in
Arlington, Texas, held in conjunction with 50th Anniversary of the
Academy of Country Music Awards where Ram is the 'Official Truck'
-- Participants will receive tickets to Saturday's ACM Party for a Cause
Festival featuring top name country music performers and other
activities
-- Ram truck owners can register at www.ramroundup.com
Ram, the "Official Truck" of the Academy of Country Music Awards, is inviting its owners and their trucks to help the brand break a Guinness World Records(TM) title for the largest parade of pickup trucks. The event is being held to honor the 50th anniversary of the ACM Awards, which will be broadcast live for the first time ever from AT&T Stadium in Arlington, Texas, Sunday, April 19, at 8 p.m. Eastern time/8 p.m. Pacific time on CBS.

Five-hundred truck slots are available for the "Ram Truck Round-up" parade taking place Saturday, April 18, at AT&T Stadium in Arlington. Ram truck owners can reserve their place in history by registering at www.ramroundup.com. Each participating Ram truck will receive up to two tickets for Saturday's ACM Party for a Cause Festival featuring live performances by an outstanding lineup of top country music artists.

A $50 deposit for each ACM Party for a Cause Festival ticket is required to hold a place in the parade, which will be refunded to participants in cash when they check in at the event.

"Everything is always bigger in Texas and Ram, America's fastest-growing truck brand, is making sure this year's ACM Awards celebration in Dallas will prove this once again," said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA - North America. "The 'Ram Truck Round-up' is a once-in-a-lifetime opportunity for our loyal truck owners to be a part of a special record-breaking rally and pickup parade in the largest truck market in the country."

Ram Truck Round-up Specifics

The Ram Truck Round-up is open to Ram truck owners exclusively. Registered participants must arrive at AT&T Stadium between 7:30-10 a.m. Central time as gates will be closed after 10 a.m. All attendees, including drivers and one guest, must be at least 16 years old and the drivers must have a valid driver's license or photo ID that matches the advance registration information. Additional information is available at www.ramroundup.com.

Entertainment at the Ram Truck Round-up will include a special car-crushing appearance by the Raminator monster truck and a chance to meet nine-time Monster Truck Racing Association Driver of the Year Mark Hall. Participants also will receive VIP access to special offers from Ram partners and the first 100 Ram trucks to arrive will receive additional partner giveaways. Expected Ram partners include Bosch Power Tools, Mossy Oak, Tucker Hibbert, Ram Rodeo and Drury Outdoor.

Light breakfast items will be available free for guests who arrive early. No outside food or alcohol is permitted.

ACM Party for a Cause

Ram Truck Round-up participants receive tickets for Saturday's ACM Party for a Cause Festival. The two-day outdoor music event, taking place Friday, April 17, and Saturday, April 18, at Globe Life Park in Arlington, will include multiple stages for ongoing live country music performances, interactive experiences, a family-friendly country marketplace with vendors from around the country and much more. Country music icons, including many 2015 ACM Award nominees, are set to perform. The festival also will be taped for a two-hour special "ACM Presents: Superstar Duels!," which will air on Friday, May 15, on CBS. Additional information on the event is available at ACMcountry.com.

This is the sixth consecutive year that the Ram Truck brand has partnered with and been the "Official Truck" of the ACM Awards. Ram Trucks' involvement has evolved over the years. This year, Ram is the sponsor of the Ram Lone Star Stage at the ACM Party for a Cause Festival and is running a national radio promotion where winners receive trips to Dallas for the ultimate ACM weekend experience. In addition, Ram promotes the ACM Awards and ACM Party for a Cause Festival through social media, as well as television and digital advertising.

About the Academy of Country Music Awards

The 50th Academy of Country Music Awards is dedicated to honoring and showcasing the biggest names and emerging talent in the country music industry. The show is produced for television by Dick Clark Productions, Inc. and will broadcast from AT&T Stadium in Arlington, Sunday, April 19, at 8 p.m. live Eastern time/delayed 8 p.m. Pacific time on CBS. Allen Shapiro, Mike Mahan, R.A. Clark and Barry Adelman are executive producers. Bob Romeo is executive producer for the Academy of Country Music.

About Guinness World Records

Guinness World Records (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, more than 132 million copies, and 3 million e-books, have been sold in 20 languages, in more than 100 countries. Since then, the internationally renowned brand also is available across a number of platforms; Guinness World Records global television shows are watched by more than 750 million viewers annually, more than half a million subscribe to the GWR YouTube channel, the global website receives 14 million viewers annually and has more than 8 million fans on Facebook.

About Ram Truck Brand

Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2015 model year, Ram continues to beat the competition in the two most sought-after titles, fuel economy and towing capacity:


-- Best-in-class fuel economy with exclusive EcoDiesel - 29 mpg with Ram
1500
-- Best-in-class towing capability - 30,000 pounds with Ram 3500
-- Best-in-class payload - 7,390 pounds with Ram 3500
-- Best-in-class torque - 865 lb.-ft. with Ram 3500 equipped with Cummins
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Follow Ram and FCA US news and video on:

FCA Content On Demand (COD): www.fcacod.com

Company blog: http://blog.fcanorthamerica.com

Company website: www.fcanorthamerica.com

Media website: http://media.fcanorthamerica.com

FCA360: www.fca360.com

Ram Trucks brand: www.ramtrucks.com

Ram Zone blog: www.ramzone.com

Facebook: www.facebook.com/RamTrucks or www.facebook.com/ChryslerGroup

Flickr: www.flickr.com/RamTrucks or www.flickr.com/ChryslerGroup

Pinterest: www.pinterest.com/ramtrucks or www.pinterest.com/FCAcorporate

Instagram: www.instagram.com/ramtrucks or www.instagram.com/FCAcorporate

Streetfire: www.streetfire.net/uploaded/chryslervideo.htm

Twitter: www.twitter.com/RamTrucks or www.twitter.com/FCAcorporate

YouTube: www.youtube.com/RamTrucks or www.youtube.com/pentastarvideo

SOURCE FCA US LLC

FCA US LLC

CONTACT: Eileen Wunderlich, Chrysler Group LLC, (248) 512-0332 (office), (248) 705-7962 (cell), eileen.wunderlich@fcagroup.com; Kimberly Shults, Chrysler Group LLC, (281) 574-6310 (office), (214) 952-9125 (cell), kimberly.shults@fcagroup.com; Joanna Cichocki / Brian Rubin / Christina Canseco, Academy of Country Music Awards, (310) 854-4800 (office), Joanna.Cichocki@pmkbnc.com Brian.Rubin@pmkbnc.com Christina.Canseco@pmkbnc.com

Web Site: http://www.fcanorthamerica.com


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