Save Me, San Francisco Wine Co. Announces Search for Brand Ambassadors

Save Me, San Francisco Wine Co. Announces Search for Brand Ambassadors

Two selected ambassadors will serve as storytellers for the wine brand during a cross-country road tour

SAN FRANCISCO, March 18, 2015 /PRNewswire/ -- Save Me, San Francisco Wine Co. today announced a nationwide job search for two brand ambassadors. The brand, which donates a portion of proceeds from its sales to support Family House, produces a celebrated portfolio of California wines made in collaboration between the Grammy Award-winning band Train and winemaker James Foster. Selected ambassadors will be awarded a salary and hit the road for the adventure of a lifetime, making the journey from San Francisco to New York City in a classic vintage Cadillac DeVille. They will serve as brand storytellers, stopping at events, spreading the word about the brand, sampling its wines to consumers and chronicling their adventures along the way.

Consumers are invited to attend a live casting call event in San Francisco on March 27, where they will need to convey why they would make the best candidate for the Save Me, San Francisco storyteller position. Applications can also be submitted via an online video at www.savemesanfranciscowineco.com/roadtrip. Two winners will be handpicked by Save Me, San Francisco Wine Co. and Train to serve as ambassadors for the brand.

Storytellers will be chosen based on how well they embody the brand personality, sharing a passion for wine, music, food, and art. Successful candidates will also have an outgoing and creative personality and the ability to bond with new people. Additional details about the program and the job requirements are available on the Save Me, San Francisco website at www.savemesanfranciscowineco.com/roadtrip.

"Our wines were inspired by a deep love of storytelling and a passion for adventure," said Jimmy Stafford, lead guitarist for Train. "This new adventure allows Save Me, San Francisco Wine Co. to expand the way in which our wines connect people to each other by helping us foster relationships and memories with those we meet across the country."

During the 12-week cross-country expedition, the storytellers will travel in style in a classic vintage Cadillac DeVille that has been transformed into a one-of-a-kind road trip vehicle. At stops throughout the course of the trip, consumers will be invited to sample Save Me, San Francisco wines and check out a playlist designed by Train to represent each wine's character. Using a dedicated Twitter hashtag, consumers can help create the day's story by choosing a track to play that reminds them of a great memory from a large selection of songs by Train. The storytellers will also post content to the brand's social media channels, recording special moments and sharing them with followers as a road trip diary.

A road trip schedule will be posted on Save Me, San Francisco Wine Co. social channels.

Save Me, San Francisco Wine Co. and Train proudly support Family House, a non-profit organization providing temporary housing to families of seriously ill children receiving treatment at the University of California, San Francisco (UCSF) Benioff Children's Hospital, with Save Me, San Francisco Wine Co. donating a portion of its proceeds from sales of its wine. For more information, please visit www.FamilyHouseInc.org.

About Save Me, San Francisco Wine Co.
Save Me, San Francisco Wine Co. is a collaboration between the Grammy Award-winning band Train and winemaker James Foster, created in 2011 to bring to life the band's passion for connecting with friends and fans through music and wine. James Foster has worked in winemaking for more than 13 years, and brings this experience to crafting award-winning wines for Save Me, San Francisco Wine Co. Its portfolio of California wines include "Drops of Jupiter" Red Blend, "Soul Sister" Pinot Noir, "California 37" Cabernet Sauvignon, "Hella Fine" Merlot, "Calling All Angels" Chardonnay and "Bulletproof Picasso" Sauvignon Blanc. The portfolio is available for purchase in 750mL bottles for a suggested retail price of $14.99 in many fine retailers across the country.

About Train
The multi-platinum band Train has sold more than ten million albums worldwide, thirty million tracks worldwide, and has numerous platinum/gold citations on their mantle including three Grammy Awards, two Billboard Music Awards and dozens of other honors and nominations. Their highly-anticipated new album, Bulletproof Picasso, was released by Columbia Records on September 16th. The debut single, "Angel in Blue Jeans," soared to the Top 15 of Triple A and Adult Top 40 radio charts in its first month, joining the band's successful arsenal of other radio-embraced singles throughout their two-decade career. The band first made its mark on music history with the Grammy Award-winning song "Drops of Jupiter (Tell Me)" and chart-topping singles like "Meet Virginia" and "Calling All Angels," earning its third Grammy in 2011 for the worldwide smash "Hey, Soul Sister" from the album Save Me, San Francisco. Save Me, San Francisco has sold over one million albums worldwide and over ten million tracks. Their previous album, "California 37," held the global hits "Drive By," and "50 Ways to Survive." In 2011, Train and The Wine Group launched Save Me, San Francisco Wine Company, a portion of the proceeds of which benefit Train's beloved San Francisco charity, Family House. The award-winning portfolio includes "Drops of Jupiter" Red Blend, "Soul Sister" Pinot Noir, "California 37" Cabernet Sauvignon, "Hella Fine" Merlot, "Calling All Angels" Chardonnay, and "Bulletproof Picasso" Sauvignon Blanc, their latest album's namesake. The band's Save Me, San Francisco Chocolate (with Ghirardelli), also benefits the charity. Family House serves as a home away from home for families of children with cancer and other life-threatening illnesses by providing physical comfort and emotional support, free from financial concerns. For more information on Train, visit SaveMeSanFrancisco.com.

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SOURCE Save Me, San Francisco Wine Co.

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Save Me, San Francisco Wine Co.

CONTACT: Beth Cohan, 212.546.8511, bcohan@devriesglobal.com

Web Site: http://www.savemesanfranciscowineco.com


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