Nick Lachey Partners With Peanut Butter Left TWIX®

Nick Lachey Partners With Peanut Butter Left TWIX®

Multiplatinum Artist and Television Personality Encourages Peanut Butter TWIX® Fans to 'Pick a Side'... the Left Side, Right?!

HACKETTSTOWN, N.J., March 10, 2015 /PRNewswire/ -- The rivalry between Left and Right TWIX® has taken a new (left) turn. Today, Mars Chocolate North America announced that multiplatinum artist and television personality Nick Lachey has signed on to be the spokesperson for Peanut Butter Left TWIX®, in an effort to give Left TWIX® an edge over its counterpart.

Lachey, who is known for his rich vocal stylings, was a natural choice to represent the rich, creamy peanut butter and crunchy cookie smothered in chocolate that is Peanut Butter Left TWIX®. Lachey will be featured prominently in new print and digital video ads, where he clearly states his preference and passion for Peanut Butter Left TWIX®.

(In a completely unrelated story, Lachey has also signed on to be part of a new digital video ad and print campaign for Peanut Butter Right TWIX®, which boasts smooth, velvety peanut butter and crunchy cookie smothered in chocolate. But the people at Left TWIX® shrug it off, as Right TWIX® just always copies what the Left side is doing anyway.)

"Nick Lachey perfectly represents rich and creamy Peanut Butter Left TWIX®, with his rich array of talents and clear preference for Left TWIX®," said Kerry Cavanaugh, Brand Director. "Just as our new ads make it clear the 'difference' between Peanut Butter Left and Right TWIX®, the partnership with Nick further clears up any confusion and helps fans finally know which side to pick of Peanut Butter TWIX®."



Both the print and digital video ads were created by BBDO New York. View the videos on the TWIX® YouTube Channel at https://www.youtube.com/twix, find more information at http://www.Facebook.com/twix.us and declare which side you support, using #LeftTWIX or #RightTWIX.



About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" - this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare - PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley - DOUBLEMINT®, EXTRA®, ORBIT® and 5(TM) chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food - UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks - ALTERRA COFFEE ROASTERS(TM), THE BRIGHT TEA COMPANY(TM), KLIX® and FLAVIA®; Symbioscience - COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.



SOURCE Mars Chocolate North America

Mars Chocolate North America

CONTACT: Maureen Henry, Weber Shandwick, 312.282.2703, mhenry@webershandwick.com

Web Site: http://www.mars.com


-------
Profile: intent