IMAX And Vue International Forge Partnership To Bring First Commercial IMAX® Theatre To Denmark

IMAX And Vue International Forge Partnership To Bring First Commercial IMAX® Theatre To Denmark

NEW YORK, March 10, 2015 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) and Vue International, a leading global exhibitor , today announced an agreement for an IMAX(®) theatre to be added to the CinemaxX multiplex in Copenhagen, Denmark. The deal marks IMAX's first commercial theatre agreement in Denmark.

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"We are committed to delivering premium entertainment experiences and IMAX is an extension of this strategy, serving as the anchor attraction for our multiplex in Copenhagen," said Tim Richards, CEO, Vue International. "We are absolutely delighted to be the first to bring audiences in Denmark, IMAX, the world's most immersive way to experience the biggest blockbuster films, which we are confident will further strengthen our business and thrill our guests for many more years to come."

"With its strong movie-going culture and growing exhibition industry, Denmark is a very promising market for us," said Andrew Cripps, President, IMAX EMEA. "I can't think of a better way to enter the commercial market in Denmark than by partnering with a first class exhibitor to bring IMAX to the nation's most successful cinema complex, hosting the biggest screen in Scandinavia"

IMAX(®) theatres offer moviegoers a truly immersive cinematic experience, allowing them to enjoy the biggest blockbusters like never before. IMAX's cutting-edge projection system, which delivers crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, creates a unique environment that makes audiences feel as if they are in the movie.

Every movie presented in IMAX® cinemas has been digitally re-mastered to enhance both the image and sound with proprietary IMAX DMR® (Digital Re-mastering) technology.

About Vue International
From its inception in May 2003, Vue became a worldwide operator and developer of modern, innovative multiplex cinemas. With the acquisition of Apollo Cinemas and the takeover of CinemaxX (Germany and Denmark) in 2012, the acquisition of Multikino (Poland, Latvia and Lithuania) in 2013, and most recently Space Cinemas (Italy) in 2014, Vue Group today operates 1,741 screens at 187 state-of-the-art multiplex cinema locations in 9 countries, namely the United Kingdom, Ireland, Germany, Denmark, Poland, Latvia, Lithuania, Italy and Taiwan.

About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Dec. 31, 2014, there were 934 IMAX theaters (809 commercial multiplexes, 19 commercial destinations and 106 institutions) in 62 countries.

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

For additional information please contact:


Investors: Media:

IMAX Corporation, New York IMAX Corporation, New York

Teri Loxam Ann Sommerlath

212-821-0100 212-821-0155

tloxam@imax.com asommerlath@imax.com



Business Media: Vue International

Sloane & Company, New York Lucy Northmore, PR Manager

Whit Clay +44 (0)7921887296

212-446-1864 lucy.northmore@vuemail.com

wclay@sloanepr.com Shelley Wyatt, Clarion Communications

+44 (0)207 479 0910

swyatt@clarioncomms.co.uk



Entertainment Media:

Principal Communications Group, Los Angeles

Melissa Zuckerman/Paul Pflug

323-658-1555

melissa@pcommgroup.com

paul@pcommgroup.com
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SOURCE IMAX Corporation

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IMAX Corporation

Web Site: http://www.imax.com


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