Anghami and DMS (Digital Media Services) Celebrate One Year of Strong Uptake

Anghami and DMS (Digital Media Services) Celebrate One Year of Strong Uptake

DUBAI, UAE, December 11, 2014 /PRNewswire/ --



Exclusive event hosts advertising community in Dubai



More than 500 media executives and advertisers from the region's advertising ecosystem
gathered on the iconic Choueiri Group Building rooftop in Dubai Media City on November
20th, to spend an evening with Anghami - the MENA region's leading music app - and Digital
Media Services (DMS), Choueiri Group's digital arm and the Exclusive media representatives
for Anghami. The rooftop was transformed into a flashy party set where Anghami's resident
DJs took to the decks, spinning the very best of Anghami's playlists.



Following up on its huge success with music lovers and significant traction with
advertisers looking for new exciting ways to reach audiences, DMS is leveraging Anghami's
robust positioning and targeting capabilities to offer value and differentiation to its
clients. In addition to being the only service in the MENA region which provides mobile
audio ads, Anghami is also offering native ad formats such as sponsored playlists,
sponsored album releases and product placements that are unique and totally relevant to
the brand, enabling messages which become inherently part of the user experience.



Anghami's co-founder and CEO, Eddy Maroun stated that: "Music is about emotions;
brands want to associate with music and ride on the 'cool' factor to improve relationships
with their consumers. The ability to target users based on their mood and activity has
proven to be very effective, as it makes advertising more relevant and contextual. Captive
listening is what differentiates Anghami and is driving higher engagement on all levels.



Michel Malkoun, Chief Operating Office at DMS reiterated that: "Anghami's growth and
market impact was way beyond what we would have expected a year back. DMS allowed Anghami
to crack the ad market and reach its potential in a short period. We haven't seen any
similar uptake with any other digital platform during the first year and we foresee strong
growth for the future. This validates that DMS and Anghami are on track to defining the
digital entertainment ad market in the MENA region."



DMS and Anghami are poised to capture the growth in mobile advertising revenues,
following the increase in mobile app usage and especially media. Anghami's free
ad-supported version boasts more than 8 million users who spend more than 30 minutes per
day listening via the app. Anghami is also launching a web version soon to complement its
multi-platform experience. The App's partnership with MBC group, enables Anghami to
strongly extend the "second screen" experience by being part of major entertainment shows
like Arab Idol, The Voice, etc...



About Anghami:



Anghami is the leading music service in the Middle East, launched in December 2012
with over 8 million users to date. It allows you to listen to and download music, on any
mobile or tablet. Anghami is the largest legitimate digital music project in MENA,
providing over 10 millions tracks licensed from the likes of Rotana (Exclusive in KSA, UAE
and Lebanon), Platinum Records, Mazzika and other leading regional and global aggregators.
Anghami also offers access to international labels such as Universal, Sony, Warner and
others. Founded by Eddy Maroun and Elie Habib, Anghami is funded by VC firm MEVP, Mobily
Ventures and is a strategic partner of MBC Group.



About DMS:



Digital Media Services (DMS) was incorporated in 2010 as the official digital media
arm of Choueiri Group. DMS extends a premium portfolio of online / mobile offerings,
reaching 92 million Unique Users, generating 1.2 Billion Page Views and serving over 2.5
billion ads per month. DMS is headquartered in Dubai, with presence in key regional
markets.



Jad Jamous; jad@anghami.com




Anghami & DMS

CONTACT: +961()3777758


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