BARB Extends Panel Contract with Kantar Media to 2018

BARB Extends Panel Contract with Kantar Media to 2018

LONDON, November 5, 2014 /PRNewswire/ --



Announcement builds on a series of ongoing enhancements to deliver a hybrid


future for the UK's official TV measurement service



BARB (Broadcasters' Audience Research Board) has extended the agreement with Kantar
Media to operate the panel for the UK's official TV measurement service until December
2018. The contract includes panel management, meter installation, data collection and data
production.



Commenting on the announcement Richard Asquith, Global CEO, Kantar Media Audiences,
said: "The new ways in which video content is delivered and consumed are opening up new
sources of data and require new measurement technologies. At the same time the industry
demands accurate ratings that underpin robust trading currencies - ratings that are guided
by the principles of representivity, independence and panellist compliance. This is an
exciting challenge and we are proud to partner with BARB to deliver the gold standard UK
TV audience measurement service at a time of unprecedented change."



Since being awarded the BARB PeopleMeter contract in December 2007, the core panel has
evolved continuously in response to changes in TV viewing behaviour. Kantar Media has
developed and deployed a series of service enhancements including:




- Meter technology to measure viewing on PCs and Macs (2012)
- Provision of timeshift viewing up to 28 days after the original transmission
(2013)
- A solution to measure viewing on tablets (2014)


Last year, Kantar Media was awarded an additional contract to provide BARB with census
measurement, direct from web player servers, of the number of online TV viewers
downloading or streaming TV content across computers, smartphones and tablets.



TAM joint industry committees around the world continually assess how best to deliver
balanced, representative panels. Kantar Media acknowledges today's announcement from BARB
and is committed to working with BARB and its stakeholders to develop compelling and
rigorous solutions to ensure the service continues to meet the highest standards.



About Kantar Media



Kantar Media provides critical information that helps our clients make better
decisions about communications. We enable the world's leading brands, publishers, agencies
and industry bodies to navigate and succeed in a rapidly evolving media industry. Our
services and data include analysis of paid media opportunities; counsel on brand
reputation, corporate management and consumer engagement through owned media; and
evaluating consumers' reactions in earned media. As the global house of expertise in media
and marketing information, Kantar Media provides clients with a broad range of insights,
from audience research, competitive intelligence, vital consumer behaviour and digital
insights, marketing and advertising effectiveness to social media monitoring. Our experts
currently work with 22,000 companies tracking over 4 million brands in 50 countries.




Kantar Media

CONTACT: Press Contacts: Teresa Horscroft / Kate Alexander, presscontact@kantarmedia.com, +44(0)1420-564346, +44(0)7990-520390 / +44(0)7788-584413


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