The Rush is on, as Discovery Channel's Gold Rush Series Visits The Oregon Trail: American Settler

The Rush is on, as Discovery Channel's Gold Rush Series Visits The Oregon Trail: American Settler

Todd Hoffman, Tony Beets and Parker Schnabel come to life in Gameloft's hit mobile game, and take players on a gold rush adventure

PARIS, October 9, 2014 /PRNewswire/ --



Gameloft, a leading global publisher of digital games, and Discovery Channel's #1
series, Gold Rush, are teaming up to offer players a new update to the popular game The
Oregon Trail: American Settler featuring real-life gold miners Todd Hoffman, Parker
Schnabel, and Tony Beets from the series.



The Oregon Trail: American Settler allows players to settle in the Wild West after
their long journey on the Oregon Trail. With this new update, players will set off on an
exciting gold rush adventure, completing new quests in an all-new wagon rush mini-game
inspired from the hit Discovery Channel TV show. The update will feature established Gold
Rush miners Todd Hoffman, Parker Schnabel, and gold mining legend Tony Beets from the Gold
Rush television series. Players can interact with them in the game, and together go on
excursions to mine for gold. The game is Gameloft's longest serving freemium game,
receiving over 15 content updates since 2011, and the Gold Rush Edition promises to be the
biggest yet.



"Gameloft games, like The Oregon Trail: American Settler, provide fun and creative
ways for properties to reach a relevant audience in a contextual way," states Gabriel
Goldwasser, US Marketing & PR Director at Gameloft. "We've created an experience that
brings exciting content to our players while also promoting the new season of Gold Rush."



"Partnering with The Oregon Trail: American Settler game was a natural extension of
our superfan engagement strategy, and a great way to connect with millions of Gameloft
consumers with new, fresh Gold Rush content," states Lara Richardson, SVP, Marketing
Discovery.



This new update for The Oregon Trail: American Settler is available today for free on
the App Store
[https://itunes.apple.com/fr/app/oregon-trail-american-settler/id460062770?mt=8 ] and
Google Play
[https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftTOHM&hl=en ].



Discovery's #1-rated show GOLD RUSH returns for its fifth season on Friday, October 17
at 9 PM ET/PT, with the pre-show The Dirt, hosted by series executive producer Christo
Doyle, at 8 PM ET/PT. With shocking twist and turns, season 5 of GOLD RUSH introduces
fresh blood, new claims and MORE GOLD than ever seen before.



About Gameloft:



A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS, Android(R) and Windows(R) devices), set-top boxes and connected TVs.
Gameloft operates its own established franchises such as Asphalt(R), Order & Chaos, Modern
Combat or Dungeon Hunter and also partners with major rights holders including Universal,
Illumination Entertainment, Disney(R), Marvel(R), Hasbro(R), Fox Digital Entertainment,
Mattel(R) and Ferrari(R).



Gameloft is present on all continents, distributes its games in over 100 countries and
employs over 5,200 developers.



Gameloft is listed on NYSE Euronext Paris (Euronext: GFT.PA, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored Level 1 ADR ticker: GLOFY).



About Discovery Channel



Discovery Channel is dedicated to creating the highest quality non-fiction content
that informs and entertains its consumers about the world in all its wonder, diversity and
amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in
210 countries and territories, offering a signature mix of compelling, high-end production
values and vivid cinematography across genres including, science and technology,
exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people,
places and organizations that shape and share our world. For more information, please
visit http://www.discovery.com.



About Discovery Communications




Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV
programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and
territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining
viewers with high-quality content on worldwide television networks, led by Discovery
Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint
venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport
International, a premier sports entertainment group, including six pay-TV network brands
across Europe and Asia. Discovery also is a leading provider of educational products and
services to schools, including an award-winning series of K-12 digital textbooks, through
Discovery Education, and a digital leader with a diversified online portfolio, including
Discovery Digital Networks. For more information, please visit
http://www.discoverycommunications.com.




Gameloft

CONTACT: Contact Presse :Gabriel Goldwasser E-mail : gabriel.goldwasser@gameloft.com, +1-6462038643


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