PepsiCo's New Digital Film Brings Back the Joy of #GharWaliDiwali

PepsiCo's New Digital Film Brings Back the Joy of #GharWaliDiwali

NEW DELHI, October 20, 2014 /PRNewswire/ --



- In an Always Connected World, Director Vikramaditya Motwane Captures the
Significance of a Diwali at Home



- PepsiCo's New Film Brings Families Closer With a Reminder of the Joy of a
#GharWaliDiwali



- Link: https://www.youtube.com/watch?v=sQ7lMDWJOXA



How many times do you pick up the phone to tell Ma you won't be coming home for the
holidays because you have a deadline at work, or have plans with friends? Do you instantly
regret the decision, miss the good old days of holiday fun, getting together and sharing
lip-smacking goodies with the whole family? PepsiCo's latest - a heart-warming short film,
directed by Vikramaditya Motwane of Udaan fame and featuring National Award winning
actress Geetanjali Thapa - takes you back to the simple joys of #GharWaliDiwali



Aimed at the millennials, who are always on the go and while always connected through
technology sometimes miss out on physical proximity to their families, the film is a
reflection of life in today's busy world and the joys of a homecoming for Diwali. As an
extension to the thought, PepsiCo is also enabling consumers to send some love home to
their families in the form of Manish Arora designed Kurkure gift packs with a personalised
message. The campaign further urges consumers to share what they love and miss the most
about their #GharWaliDiwali, promising a surprise for lucky winners with the best, most
heart-warming stories.



After the hugely popular #BackToSchool film, which was directed by Abhishek Kapoor,
PepsiCo has roped in more famous faces to this video in the form of director Vikramaditya
Motwane and National Award winning actress Geetanjali Thapa.



Geetanjali Thapa, who's played the lead in the video, says, "I felt a strong connect
with the protagonist of the film, as PepsiCo has captured a very intrinsic emotion we all
feel but rarely express or do much about. I hope more and more people who see this film
will find ways to rejoice in a #GharWaliDiwali."



The film, live on Pepsi India's Youtube channel (http://www.youtube.com/pepsiindia
), showcases the constant virtual connectivity with our families that has become intrinsic
to our lives, with Geetanjali playing a young working mother. Geetanjali, who stays in a
different city with her husband and a young daughter, reaches out to her parents over
video calls, social media networks and frantic speed dial calls, asking for advice,
sharing her dilemmas, confirming recipes and seeking instructions on how things work. Her
parents who are always happy to lend a ear or offer a word of comfort, however, are
disappointed when she declines to come home for Diwali, the second year in a row. What
ensues is a barrage of calls from Geetanjali to her parents, which receive no response. To
find out what happens next, view the film.



PepsiCo India's Head of Digital Marketing, Rishi Dogra says, "The joy of celebrating
any occasion with your family is unmatched. This Diwali, we wanted to cherish this
affectionate bond and help people relive these moments which often get missed in our
always on and virtually connected lifestyle. With the film, which has been beautifully
created by Vikramaditya Motwane, consumers are sure to experience some long lost nostalgic
moments. We are also looking forward to consumers sharing these moments of #GharWaliDiwali
and have planned some exciting surprises for those with the most engaging stories."



"India has become mobile and dynamic. We have moved out of homes and travelled the
roads in quest of our dreams, our careers, our lives. Technology has been an ally and has
brought our families closer. We feel we are connected. Maybe sometimes, we start taking
this for granted. Specially during Diwali. Nothing can replace the love and warmth of
homecoming. Over food, drinks and merrymaking. This is what this film is all about. It's a
calling to all of us to come home," says Babita Baruah, Sr.VP & Executive Business
Director, JWT.



"For me, this story has been an attempt to reconstruct an emotion that haunts me every
Diwali. It's such an emotional festival because we've all grown up attaching all sorts of
rituals to it but the way we celebrate it these days is so functional,so convenient that
it takes the joy away - leaving you feeling lonelier than ever. I just wanted people to
make the effort, take the trouble to celebrate it like you remember it. At home with your
folks and not over the phone," says Sonia Bhatnagar, Executive Creative Director, JWT.



Creative Details:




- Agency : JWT Delhi
- Sr. Vice President : Babita Baruah
- Executive Creative Director : Sonia Bhatnagar
- National Planning Director : Mythili Chandrashekhar
- Vice President : KRK Ganesh
- Films : Mandeep Singh, Adil Jain
- Production House : Red Ice Production
- Director : Vikramaditya Motwane


For a lot more excitement, visit Pepsi's Facebook
page:http://www.facebook.com/PepsiIndia or Twitter
handle:http://www.twitter.com/PepsiIndia



About PepsiCo India



PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and
beverage businesses in India. PepsiCo India has been consistently investing in the country
and has built an expansive beverage and snack food business supported by 37 beverage
bottling plants and 3 food plants. PepsiCo India's diverse portfolio includes iconic
brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades,
the company has been able to organically grow eight brands, each of which generate Rs.
1,000 crore or more in estimated annual retail sales and are household names, trusted
across the country.



PepsiCo India is driven by its global commitment to sustainable growth, Performance
with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats
to healthy eats; to find innovative ways to minimize our impact on the environment by
conserving energy and water and reducing packaging volume; to provide a great workplace
for our associates; and to respect, support and invest in the local communities where we
operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first
business to achieve 'Positive Water Balance' in the beverage world, a fact verified by
Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then.
For more information, please visit http://www.pepsicoindia.co.in



Media Contact: Vidushi Khera, vidushi.khera@bm.com, +91-9810498106, Senior Consulting
Associate, Genesis Burson Marsteller




PepsiCo India


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