Bell Media to Launch New Streaming Service Devoted Exclusively to Exceptional TV

Bell Media to Launch New Streaming Service Devoted Exclusively to Exceptional TV


- "Project Latte" to feature best-in-class programming from Hollywood
and around the world -

- HBO's seminal library including THE SOPRANOS, THE WIRE, and SEX AND
THE CITY is

first exclusive content confirmed for Canada's premium streaming service -

- New subscription on-demand service to deliver more than 10,000 hours
of quality TV content -



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TORONTO, Oct. 30, 2014 /CNW/ - Bell Media announced today it will soon
launch a new video streaming service devoted exclusively to the best
content on television. From the company with more than a decade of
leadership delivering Canada's most-watched and most-acclaimed
television programming across the Pay, Specialty, and Network TV
landscapes, the on-demand subscription service, currently code-named "Project Latte", will feature thousands of hours of content representing TV's top
premium brands including, it was confirmed today, HBO. With content
from all key Hollywood major and independent studios, "Project Latte" does not duplicate existing services, but instead features additive and
exclusive programming.



Now available to every TV provider in Canada, "Project Latte" is designed to enhance the value of the subscription television
ecosystem. "Project Latte" will therefore be made available to all TV subscribers in the country,
pending agreements with participating TV providers, on their
traditional set-top box, as well as via mobile apps, the web, and other
platforms including game consoles and Smart TVs. Additional details
will be announced in the weeks to come.


**Media Note** Photography available online at BellMediaPR.ca.


"We built Project Latte as a complementary service that will delight and
amaze viewers with thousands of hours of premium entertainment
available on-demand and on the device of their choice," said Kevin
Crull, President, Bell Media. "Project Latte addresses a significant
gap in the Canadian TV system and allows TV providers to greatly
enhance the value they provide to their clients. We are incredibly
excited about the potential for this product and how it fits into our
overall portfolio of Canada's best television brands and programs."



"If you like TV, you will love Project Latte's program lineup," said
Mike Cosentino, Senior Vice-President, Programming, Bell Media. "Our
singular focus on TV series, along with our established studio
relationships in Hollywood and beyond, means we are uniquely positioned
and hyper-focused on delivering the best TV programs to the
most-devoted TV lovers. While our extensive HBO deal is a game-changer
and instantly makes us a viewer favourite, HBO content comprises only
10% of our planned inventory at launch. Stay tuned as Project Latte's
complete lineup is revealed in the weeks to come."



HBO is the first of many world-class content partners announced for "Project Latte", which, further to Bell Media's previously announced agreement, will be the Canadian home of the entire off-air library of HBO's
iconic programming catalogue. As confirmed today, "Project Latte" will feature the entire HBO scripted library, featuring some of the
most-celebrated television programming of all time. In addition to THE
SOPRANOS and SEX AND THE CITY, additional Emmy(®) and Golden Globe(®) Award-winning HBO classic series to be available on "Project Latte" include SIX FEET UNDER, BAND OF BROTHERS, CURB YOUR ENTHUSIASM, BIG
LOVE, ENTOURAGE, OZ, IN TREATMENT, HUNG, ROME, and DEADWOOD, among
others. "Project Latte" will also feature creator David Simon's newly re-mastered version of THE
WIRE, which will be presented in HD for the first time.


"Project Latte" will also showcase the complete HBO Films catalogue of nearly 100 titles
that have been the recipients of countless Academy(®), Golden Globe, Peabody, and Emmy Awards, as well as the Palme d'Or and
other film festival accolades. Among the selections are ELEPHANT,
AMERICAN SPLENDOUR, BEHIND THE CANDELABRA, GAME CHANGE, TEMPLE GRANDIN,
CONSPIRACY, THE GATHERING STORM, THE NORMAL HEART, and GREY GARDENS.



As well, "Project Latte" is the home to more than 150 titles from the HBO Documentaries library,
including Academy Award-nominated 4 LITTLE GIRLS, the Emmy and Peabody
award-winning WHEN THE LEVEES BROKE: A REQUIEM IN FOUR ACTS, SIX BY
SONDHEIM, and the recent festival favourite SEDUCED AND ABANDONED.



Finally, "Project Latte" will exclusively feature HBO's lineup of close to 160 iconic stand-up
comedy specials featuring some of the biggest names in comedy of all
time, including George Carlin, Robin Williams, Chris Rock, Ellen
DeGeneres, Bill Maher, Dennis Miller, Louis C.K., Sarah Silverman,
Margaret Cho, and more.


About "Project Latte"

Created for TV lovers and devoted exclusively to television, "Project Latte" is Canada's premium subscription on-demand service, providing the most
robust lineup of hit television content in the country. From TV's
most-acclaimed dramas and beloved comedies to documentaries, music, and
factual programming, "Project Latte" will feature more than 10,000 hours of non-kids TV programming, with
more than 350 unique TV titles. Designed to complement traditional
television, the video service gives viewers the ability to watch
thousands of hours of hit past and present TV series. Available to all
TV providers, "Project Latte" will be delivered via set-top box, apps, online, and other platforms. "Project Latte" is from Bell Media, Canada's premier multi-media company.


About Bell Media:

With passion and an unrelenting commitment to excellence, Bell Media
creates content and builds brands that entertain, inform, engage, and
inspire audiences through the platforms of their choice. Bell Media is
Canada's premier multimedia company with leading assets in television,
radio, out-of-home advertising, and digital media. Bell Media owns 30
local television stations led by CTV, Canada's #1 television network;
35 specialty channels, including TSN and RDS, Canada's most-watched
specialty channels in English and French; and four pay TV services,
including The Movie Network and Super Écran. Bell Media is also
Canada's largest radio broadcaster, with 106 licensed radio stations in
54 markets across Canada. Bell Media owns Astral Out-of-Home, one of
Canada's most dynamic and innovative out-of-home advertising companies
with a network of more than 9,500 advertising faces in Québec, Ontario,
Alberta, and British Columbia. Bell Media also operates more than 200
websites; delivers TV Everywhere with its innovative GO video streaming
services, including CTV GO, TMN GO, and TSN GO; holds an equity stake
in digital startup Hubub; is partners in Cirque du Soleil Media, a
joint venture with Cirque du Soleil; and owns Dome Productions Inc., a
multi-platform production company. Bell Media is part of BCE Inc. (TSX,
NYSE: BCE), Canada's largest communications company. For more on Bell
Media, please visit www.bellmedia.ca.

SOURCE Bell Media

Bell Media

CONTACT: Anika Malik, Communications Manager
anika.malik@bellmedia.ca or 416.384.3530 or 647.229.1209


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