120 Sports to provide content to Microsoft's new MSN experience

120 Sports to provide content to Microsoft's new MSN experience

120 Sports brings more than 70 hours of weekly content to MSN

CHICAGO, Oct. 13, 2014 /PRNewswire/ -- Today, 120 Sports, a first-of-its-kind live streaming digital sports video programming network, announced it will provide content to MSN. The newly re-designed and re-launched MSN experience will now feature 120 Sports' video content & video player as a part of its sports video offerings.

"This integration with Microsoft is yet another step for the 120 Sports brand as we continue to expand our audience and reach more fans," said 120 Sports president Jason Coyle. "MSN has developed a strong and loyal sports following and we are excited that our content will be featured as a part of their new offerings."

Visitors to MSN, both on the web and mobile, will now have access to 120 Sports' on-demand, real-time video content including original hosted programming, breaking news, video highlights and expert analysis across all sports. 120 Sports' live programming will also be hosted on the site shortly.

Currently, 120 Sports produces 76 hours of weekly live content in a newly conceptualized two-minute format, providing real-time highlights and live look-ins. Daily programming includes 8 hours of live evening coverage as sports happen, a live morning show, the 120 Morning Run, from 8-10 a.m. ET Monday through Friday and a two-hour live program dedicated to all things football, the 120 Football Fix from 12-2 p.m. ET. All content is available on-demand.

Microsoft re-launched the MSN web portal in September to feature aggregated content from multiple sources, turning to partners like 120 Sports to provide its fans with sports content they crave.

"Built from the ground up for a mobile first, cloud first world, the new MSN focuses on providing people with the tools and knowledge they need to navigate both the digital world and everyday life," said Amanda Morgan, Senior Director at Microsoft. "We are pleased to integrate the unique and fantastic content from 120 Sports as part of our commitment to provide our users with content from some of the world's best and most authoritative media sources, data and services to enable users to do more."

120 Sports has created a new way of producing and programming made-for-digital programming and is currently available as a free native application for both iOS and Google Play as well as a web experience at 120Sports.com. 120 Sports boasts an all-encompassing multimedia experience through a new platform built by MLBAM to intuitively integrate video and data in ways consumers have never experienced.

About 120 Sports:

120 Sports is a first-of-its-kind network partnership involving multiple leagues and media properties created for the digital generation and the devices it uses most. In 120 Sports, today's fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven't experienced before. Equity partners in 120 Sports include Time Inc. /Sports Illustrated, MLBAM, the NHL, the PGA TOUR, Campus Insiders and Silver Chalice.

To learn more about 120 Sports, visit http://www.120sports.com or follow us on Facebook https://www.facebook.com/120Sports and Twitter https://twitter.com/120Sports.




SOURCE 120 Sports

120 Sports

CONTACT: Emigdio Gamboa at egamboa@120sports.com, 312-999-6789, Scott Novak at scott_novak@timeinc.com, 212-522-2687, Matthew Gould at Matthew.Gould@mlb.com, 212-485-8959

Web Site: http://www.120sports.com


-------
Profile: intent