SEW BRANDED #Together Campaign PSA Featuring One Direction Honored With CLIO Music Award

SEW BRANDED #Together Campaign PSA Featuring One Direction Honored With CLIO Music Award

NEW YORK, Sept. 16, 2014 /PRNewswire/ -- SEW BRANDED, a New York based brand image and marketing consultancy, has been honored with the CLIO Award within the Music Film medium for its inventive "Together Against Bullying" PSA, which was a lead communication piece in a diverse multi-media collaboration, as announced by the CLIO Awards. This unique public service campaign featured worldwide musical phenomenon One Direction and created a social movement encouraging youth to "Live Nice, Love Everyone, and Move Together Against Bullying." View the iconic LIVE LOVE MOVE campaign HERE.

"Being honored with the CLIO Music Award for this very special campaign is a significant achievement and we are grateful to the jury for their recognition. I'd like to also thank One Direction for encouraging youth around the world to celebrate their individuality and simply put, "Live Nice." We recognize the prestigious CLIO Award represents the epitome of innovation and creative excellence in advertising, design and communication, so we are very inspired to be included with such an impressive body of work and talent from around the world," said Scott Woodward, CEO + Chief Creative Officer of SEW BRANDED.

"This campaign has touched so many people in such a positive way and we could not be more excited to learn the industry has yet again recognized this effort for excellence. Working on the #Together campaign with Scott and his team has been personally rewarding for us, and we're thrilled the message has resonated with our fans around the world to "Live True" and treat others with respect and dignity," said Liam Payne of One Direction.

The #Together collaboration, recognized on the CLIO Music Shortlist within the Integrated Campaign medium, included a specially designed limited edition back-to-school product collection where a portion of the sales were donated to fund an anti-bullying education program across America. Additionally, the collaboration featured a 30-second anti-bullying PSA from One Direction that ran nationwide with a broadcast, cinema, and digital media plan targeting students, teachers, and parents, as well as a 70-second version of the message with exclusive behind-the-scenes footage that was featured at One Direction concerts in the U.S. and shared online and through social media. In the spot, One Direction encourages their fans to show their support of the campaign and help stop bullying by Living Nice, True, Confident, Original, and Unique. Digital content also included a suite of personalized videos and GIFs, where each band member discussed what the campaign meant to them and why they chose to participate in this social movement. Other elements included a microsite where fans could share personalized messages and engage in social media, a retail pop-up, ties with the band's movie and album launches, and a public relations campaign that garnered over five billion consumer impressions.

The campaign has won two Interactive Advertising Competition Awards, for both Outstanding Integrated and Best Social Media Campaign. The Summit International Awards bestowed upon it "Best of Show" Public Service Multi-media Campaign, garnering a top six (6) spot out of 5,000 submissions from over 25 countries. Woodward also received the Emery Award from Hetrick-Martin Institute, alongside Chelsea Clinton, David Mixner, and Super Bowl Champion Brendon Ayanbadejo, for his work raising awareness for anti-bullying through creating alliances with the world's most influential music talent, including the 2012 "We Supply Kindness" campaign with Lady Gaga's Born This Way Foundation.

ABOUT SEW BRANDED
SEW BRANDED is a New York based brand image and marketing consultancy that creates innovative branded content via a 360-degree holistic approach to brand building. World-class brand design teams develop traditional and non-traditional experiential platforms that are adapted for multiple mediums to position new brands and re-align existing brands. The consultancy's expertise lies in luxury, lifestyle, fashion, and aspirational branding for an eclectic client roster across a diverse portfolio of categories. sewbranded.com. Scott Woodward is the principal Founder, CEO + Chief Creative Officer of SEW BRANDED.

ABOUT ONE DIRECTION
One Direction have sold over 43 million records worldwide and recently received the IFPI's Global Recording Artist Award for 2013 awarded for Top Global sales. Their recent album "Midnight Memories," was released in November 2013 and was the biggest selling album of the year in United Kingdom and also the fastest selling album in the United Kingdom for 3 years. Around the world it reached the no.1 spot in 31 countries. With their third consecutive number 1 album in the USA, the band became the only group in history to have their first 3 albums debut at number 1 on the US Billboard Chart. The band recently kicked off the 'Where We Are Stadium Tour' in Bogota, Colombia on April 25(th) at the Nemesio Camacho "El Campin" stadium and will bring it to the U.S. on August 5(th )in East Rutherford, NJ, with more than 65 concerts in between in Europe, United States, Canada and Latin America. One Direction is Liam Payne, Harry Styles, Zayn Malik, Niall Horan and Louis Tomlinson.

ABOUT THE CLIO AWARD
The CLIO Awards is one of the world's most recognized awards competitions for advertising, design and communications. The CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO's iconic statue is the most widely recognized and coveted symbol of the industry's creative accomplishments. Our mission is to honor the groundbreaking work and talent that push the boundaries of creativity. Everything we do is fueled by our passion for celebrating the power of creativity, provoking action and nurturing your vision. As the standard bearer for visionary communications, we award those creators whose work exemplifies inventive thinking. Celebrating Inspiration. Honoring Imagination. Fostering Creativity. This is the very essence of the CLIO Awards.

CONTACT: Bridget O'Hara Hale / FACTORY PR / 212. 941. 7057 / bridget@factorypr.com

SOURCE SEW BRANDED

SEW BRANDED


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