Kantar Media Study Identifies TV's Most Tweeted

Kantar Media Study Identifies TV's Most Tweeted

LONDON, September 25, 2014 /PRNewswire/ --




- Analyses 110m Tweets over 12 months in UK's biggest study of TV and
Twitter
- Identifies Social TV top 30 series that account for 50% of TV Tweets
- Confirms that Tweets can boost TV ratings.


Kantar Media has identified the UK's most Tweeted-about programmes, excluding sport
and news, by analysing a year's worth of Tweets and TV audience data.



The first-ever independent report of its kind exclusively based on data from both
Twitter and BARB, reveals that the Brit Awards was top of the pops, generating more than 4
million Tweets, the best performance by a single show.



The X-Factor delivered 9.4m Tweets over the year, winning the title for highest annual
number of Tweets for a series and accounting for 8.6% of all TV-related Tweets across the
year and 25% of all TV-related Tweets in the weeks it was on air.



Other high-flying shows identified by A Year in the Life of TV and Twitter include
Children in Need and Celebrity Big Brother.



The most-Tweeted-about drama programme was the 50th anniversary edition of Doctor Who
with just under 501,000 Tweets.



Love Actually, shown on Christmas Day, was the most Tweeted about film of the year,
with 150,000 Tweets, beating Harry Potter and the Half-Blood Prince (shown on 22
December), which had the highest live audience.



Perhaps unsurprisingly, the most Tweeted about documentary was Crazy About One
Direction, which generated more than 132,000 Tweets.



"People have always talked about TV with friends and family, and Twitter extends these
conversations outside the living room," says Andy Brown, Global CEO of Kantar Media. "This
study demonstrates that 'Twitter friendly' shows that encourage Tweets during the
broadcast or have a younger, evangelical audience for example, can punch above their
weight. These conversations are encouraging all of us to turn on and tune in to great TV
shows."



The full list of the top 15 Tweeted about programmes and Top 30 shows are below



The report by Kantar Media is designed to analyse and understand the impact that the
Twitter conversation has on TV viewing as well as identify what encourages people to tweet
about shows.



It identified a Twitter TV Top 30 series that account for 50% of all measured Twitter
UK TV activity and 9% of viewing volume.



The study found that the impact of Tweets during a show was to increase ratings for
11% of programmes.



Twitter activity is particularly heavy for entertainment, talent shows, constructed
reality, documentaries, soaps, special events and some dramas, including Sherlock, Downton
Abbey and Doctor Who.



Kantar Media will be launching the official Kantar Twitter TV Ratings in the UK later
this year.



A Year in the Life of TV and Twitter is available to download in full here
[http://www.kantarmedia.co.uk/businesses/social-tv/a-year-in-the-life-of-tv-twitter-in-the-uk ]
.



Top Single Broadcasts for 'unique users' on Twitter



Kantar Media analysis based on the top rated episode of each of the highest rated
shows on Twitter (excluding live sport and news programmes) for the period 1 June 2013- 31
May 2014 :




1) The BRIT Awards 2014 (19 February 2014)
2) I'm a Celebrity . . . (17 November 2013)
3) Children in Need 2013 (15 November 2013)
4) Britain's Got Talent (8 June 2013)
5) The X Factor final (15 December 2013)
6) Doctor Who Live (4 August 2013)
7) Celebrity Big Brother (29 January 2014)
8) Sport Relief 2014 (21 March 2014)
9) The Voice UK final (22 June 2013)
10) Big Brother launch (13 June 2013)
11) Sherlock (1 January 2014)
12) Crazy about 1D (15 August 2013)
13) Sports Personality 2013 (15 December 2013)
14) The National TV Awards (22 January 2014)
15) Skins (1 July 2013)


Top UK Twitter TV Series



1 June 2013- 31 May 2014




1) The X-Factor
2) Celebrity Big Brother
3) Britain's got Talent
4) Made in Chelsea
5) I'm a Celebrity
6) The Only Way is Essex
7) Big Brother
8) Hollyoaks
9) Eastenders
10) The Voice UK
11) Top Gear
12) Geordie Shore
13) Question Time
14) Family Guy
15) The Big Bang Theory
16) Match of the Day
17) Doctor Who
18) Coronation Street
19) The Jeremy Kyle Show
20) Sherlock
21) How I met your mother
22) The Apprentice
23) Celebrity Juice
24) Strictly come dancing
25) The Great British Bake Off
26) Gogglebox
27) This Morning
28) Criminal Minds
29) Educating Yorkshire
30) Glee


About the study



A Year in the Life of TV and Twitter: is an independent overview of Twitter and its
relationship to television, with the main focus being the correlation between TV viewing
levels and Twitter activity.



The report is the result of extensive analysis by Kantar Media using their analysis
software for viewing data and Twitter data related to UK TV shows. Its primary sources are
TV data tracked by Twitter in the UK, combined with TV viewing data from BARB. The period
covered encompasses one year of TV, from 1 June 2013 to 31 May 2014. It takes in over 110
million TV-related tweets, from over 13 million unique users.



This study covers live broadcasts and so the results do not include video on demand
related tweets. Because conversations around live sports and news can come from anywhere
in the world, these have also not been covered by the report.



About Kantar Media



Kantar Media provides critical information that helps our clients make better
decisions about communications. We enable the world's leading brands, publishers, agencies
and industry bodies to navigate and succeed in a rapidly evolving media industry. Our
services and data include analysis of paid media opportunities; counsel on brand
reputation, corporate management and consumer engagement through owned media; and
evaluating consumers' reactions in earned media. As the global house of expertise in media
and marketing information, Kantar Media provides clients with a broad range of insights,
from audience research, competitive intelligence, vital consumer behaviour and digital
insights, marketing and advertising effectiveness to social media monitoring. Our experts
currently work with 22,000 companies tracking over 4 million brands in 50 countries.



http://www.kantarmedia.com



http://www.twitter.com/kantar_media



Contact: presscontact@kantarmedia.com




Kantar Media

CONTACT: Press Contacts Teresa Horscroft / Kate Alexander +44(0)1420 564346 +44(0)7990 520390 / +44(0)7788-584413


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