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Thursday, July 24, 2014

Propellerhead Take for iOS Redefines How Musicians Capture Song Ideas

Propellerhead Take for iOS Redefines How Musicians Capture Song Ideas

Free vocal recorder app goes viral after release, with over 250k downloads in the first 2 weeks

STOCKHOLM, Sweden, July 24, 2014 /PRNewswire/ --



Propellerhead Software-makers of Figure, Apple App of the Year 2012-today announced
Take Creative Vocal Recorder for iPhone, iPad and iPod Touch. Available now free on the
iTunes App Store, Take easily captures musical ideas anytime, anywhere. Combining the
drop-dead simplicity of a voice memo app with features custom-tailored for vocalists and
musicians, Take has caught the eye of iPhone users-appearing near the top of several App
Store categories.



(Photo:
http://photos.prnewswire.com/prnh/20140724/698003-a )




(Photo:
http://photos.prnewswire.com/prnh/20140724/698003-b )




"Millions of musicians around the world use their iPhones to record song ideas," said
Ernst Nathorst-Boos, Propellerhead Co-founder and CEO. "However, the built-in voice memo
app was never designed for musicians. That's why we developed Take. Unlike other music
creation apps, Take is a simple, uncluttered musical sketchpad that sounds amazing, so
good in fact, we think people will want to share their tracks with the world. We're
delighted that over 250,000 customers are using Take to create more music already."



With a single tap in Take, vocalists capture and develop song ideas on the
fly-singing, rapping, strumming, beatboxing, overdubbing or playing whatever they like
directly into the iPhone's mic. Users can record harmonies along with their voice, blend
in effects to sweeten their sound and sing to an inspiring built-in collection of clicks,
beats and rhythms. It's easy to share songs with friends via Facebook, Twitter and email.



From the time Take quietly appeared on the Apple iTunes App Store on July 10, over
250,000 customers have downloaded the app. Take was recently featured on Apple's "Best New
Apps" list and made its way into the top 100 rankings in the music category in over 100
countries.



Over the past week, Take has received rave reviews from both customers and press
alike. In his Engadget review [http://www.engadget.com/2014/07/11/propellerhead-take ],
Daniel Cooper said: "The interface [offers] a wide variety of pre-made backing loops as
well as three tracks that you can rap, sing, or otherwise make noise on. It's tremendously
easy to use." Singer-songwriter Olivia Broadfield added: "I often start an idea with
someone and try and grab it on the iPhone memo app. But now it's super nice that with Take
you can think up chords, then a melody, and overdub with lyrics."



Take Creative Vocal Recorder v1.1 is available now free in the Apple App Store and
includes a host of usability improvements and bug fixes based on user feedback. Take is
compatible with iPhone, iPad and iPod touch and requires iOS 7.0 or later.



Download Take for free on the Apple iTunes App Store here
[https://itunes.apple.com/app/take-creative-vocal-recorder/id887834536?ls=1&mt=8 ].



View the Take video here [https://www.youtube.com/watch?v=Cu2zmzCWEn4 ].



For more information, visit http://www.propellerheads.se/take.



About Propellerhead Software



Formed in 1994, Propellerhead Software is a privately owned company based in
Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created
some of the world's most innovative music software applications, interfaces and technology
standards. Musicians, producers and the media have praised Figure, Reason, ReCycle and
ReBirth applications for being inspiring, great sounding and of impeccable quality.
Technologies such as ReWire and the REX file format are de-facto industry standards,
implemented in all major music software. Today, Propellerhead's products are used all over
the world by hundreds of thousands of professionals and enthusiasts for all kinds of music
making.



Further Information: http://www.propellerheads.se



For on-line press releases, high-resolution images and other media resources, please
go to http://www.propellerheads.se/press



Press Contacts



For further assistance and more information, please contact our PR representative:




Thomas Wendt
thomas.wendt@ictw.de
+ 49-40-890-62-714 (office)




Photo:
http://photos.prnewswire.com/prnh/20140724/698003-a



http://photos.prnewswire.com/prnh/20140724/698003-b


Photo:http://photos.prnewswire.com/prnh/20140724/698003-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20140724/698003-b
http://photoarchive.ap.org/
Propellerhead Software AB


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