Sandvine Report: Netflix's British Invasion, WhatsApp is Happening in Africa

Sandvine Report: Netflix's British Invasion, WhatsApp is Happening in Africa

WATERLOO, Ontario, May 14, 2014 /PRNewswire/ --



Sandvine [http://www.sandvine.com ], (TSX:SVC) a leading provider of intelligent
broadband network solutions for fixed and mobile operators, today released its latest
bi-annual Internet traffic trends report, entitled "Global Internet Phenomena Report
1H2014 [https://www.sandvine.com/trends/global-internet-phenomena ]". The report is based
on data from a selection of Sandvine's 250-plus communications service provider (CSP)
customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin
America and Asia-Pacific.



"While the app of choice varies drastically between continents and countries, this
latest report makes it clear that mobile messaging matters," said Mr. Caputo. "An African
mobile operator that used Sandvine's solutions to offer affordable daily, weekly and
monthly zero-rated WhatsApp plans saw the application soar above 20% of network usage.
There's no better example of the power of service innovation, because users that otherwise
could not afford to access the Internet from mobile devices are now rapidly adopting data
plans."



Sandvine's Global Internet Phenomena Report 1H2014
[https://www.sandvine.com/trends/global-internet-phenomena ] contains findings from fixed
and mobile networks around the world, including:



On Demand Video




- North American subscribers who exhibit cord cutting behavior (top 15th
percentile of video users) are dominating network usage:
- Consuming on average 212GB a month, more than seven times the 29GB of a
typical subscriber
- Viewing the equivalent of 100 hours of video each month
- Accounting for the majority (54%) of total monthly network traffic
- In United Kingdom and Ireland, Netflix is now the second largest source of
traffic during the peak evening hours, accounting for over 17.8% of downstream fixed
access traffic
- The availability of high bitrate Super HD content to all Netflix subscribers
in North America increased Netflix's peak downstream traffic share from 31.6% to
34.2%. Amazon Instant Video continues to gain share, but still only accounts for 1.9%
of downstream traffic


Messaging




- On an African mobile network where the majority of subscribers have talk
and text plans, WhatsApp accounts for over 23% of traffic due to the introduction of a
low-cost, unlimited access plan for the service that is designed to drive data
adoption
- WhatsApp is the leading messaging service in Africa accounting for almost 4%
of traffic on mobile networks
- Snapchat generates more traffic than any other third-party messaging app on
North American mobile networks, and on one network accounted for an astonishing 12% of
total traffic on New Year's Eve
- On several LTE networks in Asia, third-party messaging apps such as Line or
WeChat are used by over 40% of mobile subscribers each hour.


Live Streaming




- Twitch.TV, a live streaming service where video gamers watch each other
play, has established itself among the top-15 applications on many fixed networks
across the globe, and now generates more traffic than HBO GO on US networks
- During the World Cup, live streaming of matches is predicted to account for
over 40% of network traffic on some Latin American mobile networks


"Just over two years after its launch, Netflix has become the second largest driver of
traffic on fixed access networks in the UK and Ireland," said Dave Caputo, President and
CEO, Sandvine. "This rapid ascent underscores how important it is that operators have
business intelligence solutions in place to accurately measure and monitor the impact that
over-the-top services have on their networks."



Check out Sandvine's Internet Phenomena blog [http://www.internetphenomena.com ] on a
regular basis for the latest trends, predictions and phenomena impacting Internet usage
around the world.



GLOBAL INTERNET PHENOMENA REPORT METHODOLOGY
Sandvine's Global Internet Phenomena Reports are based on a representative cross-section
of Sandvine's data from a selection of Sandvine's 250-plus customers spanning North
America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
Data is gathered over a one-month period and is completely subscriber-anonymous. No
identifiable information of any kind, including IP addresses are collected during the
study. Sandvine's network equipment analyzes data from an application utilization level
and is not content aware.



ABOUT SANDVINE
Sandvine's network policy control solutions add intelligence to fixed, mobile and
converged communications service provider networks to enable services that can increase
revenue and reduce network costs. Powered by Sandvine's Policy Engine and SandScript
policy language, Sandvine's networking equipment performs end-to-end policy control
functions including traffic classification, and policy decision and enforcement across the
data, control and business planes. Sandvine's products provide actionable business
insight, the ability to deploy new subscriber services and tools to optimize traffic while
enhancing subscriber Internet quality of experience.



Sandvine's network policy control solutions are deployed in more than 250 networks in
over 90 countries, serving hundreds of millions of data subscribers worldwide,
http://www.sandvine.com.



FORWARD-LOOKING STATEMENTS
Certain statements in this release which are not historical facts constitute
forward-looking statements or forward-looking information within the meaning of applicable
securities laws ("forward-looking statements") and are made pursuant to the "safe harbour"
provisions of such laws. Statements related to potential benefits of, and demand for,
Sandvine's products are forward looking statements which are subject to certain
assumptions, risks and uncertainties that may cause the actual results, performance or
achievements of Sandvine to differ materially from the results, performance, achievements
or developments expressed or implied by such forward-looking statements. Readers are
cautioned not to place undue reliance on such statements.




For further information:
INVESTOR CONTACT
Rick Wadsworth
Sandvine
+1-519-880-2400 ext. 3503
rwadsworth@sandvine.com

MEDIA CONTACT
Dan Deeth
Sandvine
+1-519-880-2232
ddeeth@sandvine.com


Sandvine


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