Maheshwari Theatre Second in Bangalore (India) to Adopt 'Auro 11.1 by Barco' Immersive Sound Technology

Maheshwari Theatre Second in Bangalore (India) to Adopt 'Auro 11.1 by Barco' Immersive Sound Technology

BANGALORE, May 20, 2014 /PRNewswire/ --



Barco, a global leader in digital cinema technology, is proud to announce the
installation of the 'Auro 11.1 by Barco' immersive sound technology at Maheshwari Theatre
in Bangalore (India). On 23 May, the sound platform's unique, true-to-life sound
reproduction will be unveiled at a press conference, in the presence of key people from
the local entertainment industry. The 1,000-seat theatre is the second screen in the
region to upgrade its sound system to Auro 11.1, after Manasa Theatre in July 2013.



With its vast dimensions, luxurious interior and prestigious balcony, Maheshwari
Theatre has everything Bangalore's cinema aficionados could wish for. To satisfy even the
most critical moviegoers, the theater is equipped with a world-class, ultra-bright Barco
DP2K-23B projector. The recent introduction of Auro 11.1 by Barco's lifelike sound
technology completes the experience.



(Logo:
http://photos.prnewswire.com/prnh/20130429/608083)




Professionally recommended



"With all the alternatives that are currently available, moviegoers demand something
truly unique," says Manjunatha, Proprietor at Maheshwari Theatre. "We believe that sound
plays a vital part in this as much as images do. That's why we began our quest for the
best sound technology available on the market."



Following an intensive search, Manjunatha and his team contacted renowned sound
engineer Sails Raj at Cine Acoustics. Based on his excellent experiences at the Manasa
Theatre last year, Raj suggested that the team should go for Auro 11.1 by Barco. By using
a unique, three-layer approach based on three axes (x=width, y=depth and z=height), this
technology enables ambient sound to come from all around and above. This makes it possible
for the brain to subconsciously position sound sources in space.



Lasting impact



After a thorough demonstration, any possible reservations on the side of the
Maheshwari staff were quickly dispelled. "Apart from the fact that we have a lot of faith
in Barco as one of the best solution providers on the market, I was absolutely blown away
by the sheer auditory impact of the solution," said Manjunatha. "This level of immersion
was something I've never experienced before, and I'm confident that it provides Maheshwari
Theatre with a unique competitive differentiator. On top of that, the technology's full
compatibility with our former sound system enabled us to upgrade seamlessly and
cost-effectively. And thanks to the fully expandable design, we are now equipped with a
lasting, future-proof solution."



About Auro Technologies



Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ];
www.auro-technologies.com [http://www.auro-technologies.com ]) is a spin-off of the Galaxy
Studios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) concept and
listening formats have been developed by Wilfried Van Baelen, founder and CEO of Galaxy
Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its
state-of-the-art leadership in audio innovation for music and sound for film. The
Auro-3D(R) suite offers groundbreaking, easy-to-use and unprecedented sound reproduction
capabilities to the professional, automotive, broadcast and consumer electronics markets
(such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital
TV, media libraries, and packaged media).



About Barco



Barco, a global technology company, designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for sales and
marketing, customer support, R&D and manufacturing in Europe, North America and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
4,000 employees worldwide. Barco posted sales of 1.158 billion euro in 2013.



(c) Copyright 2014 by Barco



Media Contact: Pradeep Singh, pradeep.singh@barco.com, 0120-4020454, Barco
Electronic Systems Pvt Ltd






Photo:
http://photos.prnewswire.com/prnh/20130429/608083


Photo:http://photos.prnewswire.com/prnh/20130429/608083
http://photoarchive.ap.org/
Barco Electronic Systems Pvt. Ltd.


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