Post Foods' Honey Bunches of Oats® Hosted a Private Concert with a Special Performance by Singer Fonseca to showcase the new "Bunch of Beats" App

Post Foods' Honey Bunches of Oats® Hosted a Private Concert with a Special Performance by Singer Fonseca to showcase the new "Bunch of Beats" App

Unlock Exclusive Musical Performances and Backstage Content at Your Breakfast Table with An All-New Augmented Reality App

PARSIPPANY, N.J., April 29, 2014 /PRNewswire/ -- Honey Bunches of Oats® closed an important week for music with a bang, hosting an intimate concert to showcase the new "Bunch of Beats" app, along with Billboard award-winning Colombian singer, Fonseca, and this year's brand ambassadors, Domino Saints. Celebrities and influencers gathered at this intimate VIP concert at Club Pearl, Nikki Beach, to discover the unique and entertaining digital content now accessible via a custom app.

The Bunch of Beats application uses your mobile device and tablet as an all-access VIP pass to exclusive content featuring up-and-coming musical artists such as Domino Saints, virtual musical performances, interviews, and much more. The free augmented reality app will turn specially marked Honey Bunches of Oats® boxes into a fourth screen to transport you to a concert seat or movie set at your breakfast table.

Among the attendees of the "Bunch of Beats" Concert were Colombian musician Juanes and wife, actress Karen Martinez, actresses Natalia Streignard, Angelica Castro, Kimberly Dos Ramos and Marcela Mar, singers Duran, Andres Buitrago and J Balvin, as well as top industry leaders from TV, music and publications, who experienced first-hand the interactivity of the content found exclusively on the app at the premiere South Beach Miami venue, Club Pearl at Nikki Beach Resort.

"We're excited to share the experience of the Bunch of Beats application, which unlocks exclusive content featuring new and emerging artists, with Miami's most influential and biggest names in the Latin music industry," said Mike Foley, Senior Brand Manager U.S. Hispanic and Export, Post Foods.

Post Foods' Honey Bunches of Oats® has infused itself into the ecosystem of the music industry with many of its campaigns throughout the years. However, with this year's Bunch of Beats movement, the brand takes it to the next level with exclusive virtual music performances and a truly custom total market bilingual campaign. Now fans can use their devices to connect with the brand, as it becomes the first in the Post family to engage with fans through a fourth screen experience, turning every breakfast table into an engaging entertainment hub.

For more information, please download the "Bunch of Beats" app, follow us on Twitter @HBOatsLatino, or visit us on Facebook.com/Pensemospositivo.

Don't forget to use the hashtag #BunchofBeats.

About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1895. Post's portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles(TM), Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com.

SOURCE Post Foods' Honey Bunches of Oats

Post Foods' Honey Bunches of Oats

CONTACT: Giselle Chollett, XL Alliance NYC, giselle@xlalliance.com, 917.386.7116

Web Site: http://www.PostFoods.com


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