Kulraj Broadway, Mumbai Introduces Bollywood to Auro 11.1 Barco's Immersive Sound Format

Kulraj Broadway, Mumbai Introduces Bollywood to Auro 11.1 Barco's Immersive Sound Format

MUMBAI, April 25, 2014 /PRNewswire/ --



Barco, a global leader in cinema technology, is pleased to announce that Kulraj
Broadway (HDIL Entertainment) the first cinema in Mumbai with Auro 11.1 by Barco will open
its doors for public to have a mesmerizing experience of the sound inside the hall. Famous
Indian movie director Subhash Ghai whose upcoming movie Kaanchi is also the first
Bollywood movie mixed in the Auro 11.1 by Barco's immersive sound format - will be
screened at Kulraj Broadway, resulting in an unforgettable experience for the audience. As
Mumbai is the central hub for the Indian cinema industry and Bollywood in particular, the
news marks a major achievement for leading technology provider Barco and the Auro 11.1
sound format.



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Movies, to Kulraj Broadway (HEPL), have always been about more than just entertaining
patrons. Since the company's inception 7 years ago, Kulraj Broadway (HEPL) has focused on
providing audience with a complete cinematic experience. Being equipped with
state-of-the-art projection and sound technology is just one way of achieving this.



Natural sound



It is with this in mind that Kulraj Broadway Management contacted world-leading
technology provider Barco for a demonstration of the Auro 11.1 speaker layout.
Incorporating a unique height and overhead channel with a minimal number of speakers and
amplifiers, the platform enables sound waves to come from every direction, just like they
do in real life.



Mr Mukesh Gupta, C.E.O of Kulraj Broadway (HEPL): "When we first heard Auro 11.1 in
action, we were immediately convinced that this was an invaluable asset, creating an
immersive, audio-visual experience for our customers. The sound is so natural; it's like
you're part of the action on-screen."



Clyde Monteiro, A.V.P, HDIL Entertainment says, "We believe in giving best to our
customers, with technology improving we too need to be upgraded, sound is always very
important part of a film, it's sound that tickles our senses (fear, emotions etc.) and
something like what we heard in Auro, will surely touch all our senses, the experience of
a moviegoer shall no longer be ordinary."



Integration



R&S, Barco's long-time partner in India, took care of the integration of the Auro 11.1
sound platform at the Kulraj Broadway (HEPL) in Mumbai. Established in 1992, R&S is
dedicated to providing theaters as well as studios, night clubs, museums and other venues
across India with the best possible audiovisual equipment. "Based on Kulraj Broadway
(HEPL) needs, we managed to implement the solution without any problems," says Anirvan,
Director of R&S.



Big in Bollywood



Not only does the Auro-installation at Kulraj Broadway (HEPL) mark the first of its
kind in Mumbai, the theatre will also be screening the cutting-edge director Subhash
Ghai's movie Kaanchi which is also mixed in Auro 11.1 format. Famed for embracing new
technology in his movies, Ghai is an avid fan of the Auro 11.1 format. His upcoming movie
Kaanchi will be the first Bollywood film to be mixed in the format.



Brian Claypool, Senior Director of Strategic Business Development at Barco comments:
"Both the installation of the Auro 11.1 technology at Kulraj Broadway (HEPL) and Subhash
Ghai's support of the format are major achievements for Barco. We are much honored to be
able to launch this technology in Bollywood with such visionary partners."



About HDIL Entertainment



Kulraj Broadway (HEPL) is a 7 year old growing multiplex chain, with its presence in
Mumbai, Kolkata and Indore, shortly the presence will also be in Sahibabad. Kulraj
Broadway believes in giving their customers the best technology treat of an amazing audio
and visual cinematic experience at a very pocket friendly price, and thus we call that
Total Entertainment.



About Auro Technologies



Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ];
www.auro-technologies.com [http://www.auro-technologies.com ]) is a spin-off of the Galaxy
Studios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) concept and
listening formats have been developed by Wilfried Van Baelen, founder and CEO of Galaxy
Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its
state-of-the-art leadership in audio innovation for music and sound for film. The
Auro-3D(R) suite offers groundbreaking, easy-to-use and unprecedented sound reproduction
capabilities to the professional, automotive, broadcast and consumer electronics markets
(such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital
TV, media libraries, and packaged media).



About Barco



Barco, a global technology company, designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for Sales &
Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
4,000 employees worldwide. Barco posted sales of 1.158 billion euro in 2013.



(c) Copyright 2014 by Barco



Media Contact : Pradeep Singh, pradeep.singh@barco.com, 0120-4020454, Barco Electronic
Systems Pvt Ltd






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Photo:http://photos.prnewswire.com/prnh/20130429/608083
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Barco Electronic Systems Pvt. Ltd


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