Kantar Media Acquires Social TV Analytics Specialists The Data Republic

Kantar Media Acquires Social TV Analytics Specialists The Data Republic

LONDON, April 2, 2014 /PRNewswire/ --



Acquisition will enrich the company's social TV capabilities for the benefit


of Media Researchers across the world



Kantar Media, a world leader in audience research today announced the acquisition of
The Data Republic, a specialist social TV analytics agency. The acquisition will build on
the company's activities in audience measurement and insight in over 60 markets.



(Logo:
http://photos.prnewswire.com/prnh/20130801/631117 )




It follows the enhanced global partnership between Kantar and Twitter announced on
Monday expanding the provision of Kantar Media's social TV planning and analytics from its
current base in the UK and Spain to include the Nordics, Russia as well as parts of Africa
and south-east Asia.



Founded in 2011 in Barcelona, The Data Republic has developed a proprietary platform
and suite of tools for monitoring and analysing real-time data across social media. Kantar
Media's clients will gain access to The Data Republic's proprietary services including
"Tuitele", a tool which delivers curation and analysis of social media conversations
around TV shows and commercials; delivering insights for media planning, audience research
and commissioning. It closely follows the recent acquisition of Fisheye Analytics, a
Singapore-based start-up providing social media listening. Both acquisitions continue
Kantar Media's commitment to strengthening capabilities in the converging paid, owned and
earned media landscape.



Commenting on the acquisition Andy Brown, Global CEO of Kantar Media said "The level
of social media buzz related to TV shows and commercials continues to grow. Whilst
electronic TV measurement continues to be the recognised currency for TV viewing around
the world, the need to better understand and amplify the social engagement around
programming and advertising has never been greater.



"In joining Kantar Media, The Data Republic will complement our offer portfolio
perfectly, bringing all the necessary tools and skills to enrich our social TV strategy
and expertise to complement our existing ratings services, offering clients a truly
holistic view of audience behaviour."



"We are excited to be joining Kantar Media and have long admired their global success
and audience measurement expertise" said Carlos Sanchez, co-founder at The Data Republic.
"We look forward to growing and enriching our combined audience research expertise even
further for the benefit of the media industry."



Kantar Media is part of Kantar, the data investment management division of WPP and one
of the world's largest insight, information and consultancy groups.



About Kantar Media



Kantar Media provides critical information that helps our clients make better
decisions about communications. We enable the world's leading brands, publishers, agencies
and industry bodies to navigate and succeed in a rapidly evolving media industry. Our
services and data include analysis of paid media opportunities; counsel on brand
reputation, corporate management and consumer engagement through owned media; and
evaluating consumers' reactions in earned media. As the global house of expertise in media
and marketing information, Kantar Media provides clients with a broad range of insights,
from audience research, competitive intelligence, vital consumer behaviour and digital
insights, marketing and advertising effectiveness to social media monitoring. Our experts
currently work with 22,000 companies tracking over 4 million brands in 50 countries.



http://www.kantarmedia-audiences.com



http://www.kantarmedia.com



@weloveaudiences






Photo:
http://photos.prnewswire.com/prnh/20130801/631117


Photo:http://photos.prnewswire.com/prnh/20130801/631117
http://photoarchive.ap.org/
Kantar Media

CONTACT: For further information please contact: presscontact@kantarmedia.com, : +44 (0)1420 564346


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