Adobe Reveals Next Wave of Innovation for Creative Cloud Video Apps at NAB

Adobe Reveals Next Wave of Innovation for Creative Cloud Video Apps at NAB

NEW DELHI, April 2, 2014 /PRNewswire/ --



Adobe (Nasdaq:ADBE) today announced plans to significantly update all the video apps
in Adobe Creative Cloud and will showcase these innovations at the NAB 2014 show in Las
Vegas next week. Milestone feature additions, expected to ship in the next coming months,
include major updates to Adobe Premiere Pro CC
[http://www.adobe.com/products/premiere.html ] and Adobe After Effects CC
[http://www.adobe.com/products/aftereffects.html ], designed to make everyday tasks easier
and faster, enabling video professionals to create stunning videos, TV shows, films and
commercials more efficiently. At NAB Adobe is also unveiling new features for Adobe
Anywhere [http://www.adobe.com/products/adobeanywhere.html ], the collaborative workflow
platform that empowers teams using Adobe professional video apps to work together as they
access and manage centralized media and assets across virtually any network.



Underscoring the rapid adoption of Adobe Creative Cloud tools in the broadcast and
film industries, Adobe is also proud to announce that two-time Academy Award winning
editor Kirk Baxter A.C.E. is cutting David Fincher's upcoming feature film "Gone Girl"
exclusively with Adobe Premiere Pro CC.



Revealing the Future of Adobe Video



At the NAB 2014 show, Adobe will provide a sneak peek of the innovative magic coming
soon to the company's professional video apps. Key updates include:




- Timesaving editorial features in Premiere Pro CC: New features include
Live Text Templates that let users edit text in After Effects CC compositions directly
in Premiere Pro CC; Autosave to Creative Cloud for automated backup of projects; and a
new masking and tracking feature that provides accurate masks that follow subjects and
blur out faces and logos, crucial for newsroom editing. In addition, the new Master
Clip effect in Premiere Pro and SpeedGrade changes the effects applied to original
clips and ripples down through all instances of the clip.
- Powerful new updates to After Effects CC include Keying effects to provide
better keying results with compressed footage; and Typekit integration with Premiere
Pro CC and After Effects CC provides users with access to a growing library of fonts
worth $30,000, that can be used on the desktop.


For more information on the new features coming to the Creative Cloud video apps,
please click here [http://adobe.ly/1hucPrO ].



Collaborating in Real-Time with Adobe Anywhere



Adobe today also announced important updates to Adobe Anywhere, the modern
collaborative workflow platform that empowers users of Adobe professional video solutions
such as Adobe Premiere Pro CC and Adobe After Effects CC to work together using
centralized media and assets across standard networks. Adobe Anywhere complements Creative
Cloud applications and enables deep collaboration for large organizations working with
video, including broadcasters, educational institutions and government agencies. New
features for Adobe Anywhere include: Hot Backup, which provides real-time back up of
projects; Rough Cut Support to start editing rough cuts in Prelude CC and finish sequences
in Premiere Pro CC; and After Effects CC media processing for direct integration between
Anywhere and After Effects CC.



Adobe will demonstrate these new solutions for the first time at NAB at its booth
#SL3910, in the South Hall of the Las Vegas Convention Center, April 7 - 10. Adobe will
also highlight key customer and partner focused initiatives at its booth and will have its
professional video and broadcast apps presented in nearly 100 partner booths throughout
the NAB exhibition.



Adobe Quote



Steve Warner, vice president of product development, Adobe




- "Broadcasters, filmmakers, corporate publishers and video professionals
today are expected to relentlessly keep up with new formats, frame rates and
distribution methods. Customers who have switched to Adobe Creative Cloud from
alternative offerings tell us that Adobe apps and solutions give them a significant
advantage. And with hundreds of new features and enhancements added with regular
releases over the past 12 months, we continue to raise the bar with faster workflows
for video pros."


Customer Quotes



Chris Witmayer, Director of Broadcast, Production & New Media Technology, NASCAR
Productions




- "NASCAR is all about speed. Adobe Creative Cloud provides us with all the
tools we need to deliver content at a faster pace than we've ever experienced before.
The frequent updates to the apps like Adobe Premiere Pro and After Effects, as well as
the prospective collaboration and efficiency benefits of Adobe Prelude and Adobe
Anywhere, provide us with new features that improve our workflow and allow us to focus
on the content of our videos instead of the technology behind them."


Stacey Foster, Coordinating Producer, Saturday Night Live




- "When the Saturday Night Live editorial team began using Adobe Premiere
Pro the transition from Final Cut Pro 7 was easier than expected. The learning curve
was almost nonexistent given the intuitive, adaptive nature of Creative Cloud
applications. Our close working relationship with Adobe, coupled with the
implementation of Creative Cloud has truly led to amazing results."


Dan Dome, Associate Director, Post Production, Late Night with Seth Meyers




- "Starting a new show and workflow on Adobe Premiere CC made the most sense
for us. The added benefits of working with footage natively and being able to take
advantage of GPU acceleration really sealed the deal for us. Not to mention the
obvious integration with all the Adobe apps we know and love really made Adobe
Premiere CC the right choice for us."


Ryan Connolly, Owner, Film Riot




- "After Effects CC is continuing to get more integrated with Premiere Pro
CC and it's just a dream come true for editors. Live Text Templates are a perfect
example of having less back and forth, less rendering time, and more integration. It's
almost like working within one software program versus two."


Sam Nicholson, CEO and Founder, Stargate Studios




- "We do an immense amount of green screen work and the new Keying effects
in Adobe After Effects CC will help us preserve fine details when we're keying out
backgrounds and control the amount of green spill left in an image so we can work
faster and more precisely."


Helpful Links:




- Creative Cloud blog [http://adobe.ly/1hucPrO ]
- Learn more: Register for a special webinar on Thursday, April 10
[http://adobe.ly/p6ZMbd ]
- What's New [http://adobe.ly/1hucPrO ]
- Facebook: Premiere Pro [https://www.facebook.com/premierepro ]
- Twitter: Premiere Pro [https://twitter.com/AdobePremiere ]
- Adobe Anywhere [http://www.adobe.com/products/adobeanywhere.html ]
- Creative Cloud for Video
[http://www.adobe.com/products/creativecloud/video.html ]


Availability



At NAB, Adobe is previewing the next major updates to its professional video and audio
products that are not yet publicly available. These updates are expected to ship in the
next couple of months, along with other major updates to Creative Cloud. Learn more about
the forthcoming video updates here [http://adobe.ly/1o2nFhK ] or register for a special
webinar on Thursday, April 10 here [http://adobe.ly/p6ZMbd ]. To be among the first to
know when these and other Creative Cloud updates are available, follow us on Twitter
@creativecloud or join us on Facebook.



About Creative Cloud



Creative Cloud is a radical rethinking of the entire creative process and an
industry-defining shift in creative expression and inspiration, where members can explore,
create, publish and share their work across devices, the desktop and the web. With
Creative Cloud membership, users also have access to: a vibrant global creative community;
publishing services to deliver apps and websites; cloud storage and the ability to sync to
virtually any device; and new products and exclusive updates as they're developed.



Forward-Looking Statements Disclosure



This press release contains forward-looking statements, including those related to
Adobe's future product plans, which involve risks and uncertainties individuals should
refer to Adobe's SEC filings. Adobe does not undertake an obligation to update
forward-looking statements.



About Adobe Systems Incorporated



Adobe is changing the world through digital experiences. For more information, visit
www.adobe.com [http://www.adobe.com ].



(c) 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Creative Cloud, Premiere, After Effects, and Prelude are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.



Media Contact: Ritu Tanwar, ritu@the-practice.net, +91-9311459660, The Practice




Adobe India


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