Revolutionary Movie Selection Experience Launches Today

Revolutionary Movie Selection Experience Launches Today

Best Movies By Farr Creates Opportunity to Watch Wiser

NEW YORK, March 6, 2014 /PRNewswire/ -- Answering the age-old question, "what do we watch tonight" in a time-saving manner, Best Movies By Farr launches today, revolutionizing the movie selection process and touting a curated database of more than 2,500 outstanding films, eight years in development. Founded by noted film curator John Farr, the new website serves as a quality filter for the discerning movie viewer - consumers who can't bear to waste time watching another lame comedy, formulaic action movie or superhero retread. The site provides an unbiased, informed opinion, short yet descriptive summaries of recommended movies, and streaming capabilities, all of which serve to make selecting and watching a quality title virtually painless.

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"We live in a society that's constantly on the go, and we are assaulted by more images and messages on more devices than ever before, " says John Farr, principal owner of Best Movies By Farr. "So often at the end of a long day or week, we sit down to decompress, go to Apple TV, Netflix or Amazon, and find ourselves overwhelmed by a myriad of choices, most of them substandard."

Best Movies By Farr reduces the anxiety and frustration that results from too many movie choices, cutting back on the time spent seeking an excellent film, and most importantly, removing the risk of selecting a mediocre film that wastes two precious hours of life. "The premise of the site begins with a hard, basic fact: 95 percent of the movies out there are not great. Best Movies By Farr shows you the five percent that are," says Farr. "We don't overwhelm visitors with too much choice, instead we cut out all the average films and misfires and just present those rare movies that truly make the grade, be they new or old, foreign or domestic, narrative or documentary. "

Totally independent of the Hollywood studios and the critics that follow their output, Farr personally views, vets and recommends each of the films in the robust database. Though many titles are familiar, the site encourages the discovery of "hidden gems", either older titles that have been forgotten or newer films that never got the exposure they deserved.

Each day, Best Movies by Farr also provides timely, themed stories about the world of movies, which in turn yield recommendations from the database. Best Movies By Farr extends the fantasy of the movies by selecting quality products for purchase that reflect the movies or theme. In all its content - from the articles to the movie write-ups - Farr provides crisp, entertaining prose and down-to-earth language, and unlike so many critics and academicians, Best Movies By Farr never talks above the heads of its readers.

The new Best Movies By Farr uses carefully curated recommendations to deliver great movies fast. To raise the bar on film selection and derive greater satisfaction from each viewing experience, visit Best Movies By Farr.

About John Farr

Boasting a half-century love of great film, John Farr is an independent viewer's advocate and film curator for the discerning crowd, guiding smart audiences to smart films. While Hollywood pushes viewers and critics to go see what's new, Farr is concerned solely with what's great, in particular, intelligent, story-driven films that reward both head and heart. After graduating from Princeton and pursuing a long career in advertising, Farr set out to follow his dream: researching, cataloging and promoting the best films available, with a special emphasis on finding those hidden gems which even the most passionate movie lover may have missed or forgotten about. In addition to his continuing work on Best Movies by Farr, Farr writes regularly for the Huffington Post. He has appeared on Huffpo Live, CNN and NBC and has an active speaking schedule of film-related talks around festivals, events and gatherings, where he strives to help fellow viewers discover, or re-discover, the best films available, in a fun, accessible manner.




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