Lowe Roche Advertising takes gold in New York for Groupe Média TFO's repositioning campaign

Lowe Roche Advertising takes gold in New York for Groupe Média TFO's repositioning campaign


TORONTO, March 27, 2014 /PRNewswire/ - The advertising campaign "La je-ne-sais-quoi télé" created by Lowe Roche Advertising on behalf of Groupe Média TFO won top honours in the Government & Non-Profit category at the David Ogilvy Awards held in New York March 25th. Every
year, the Advertising Research Foundation (ARF) holds one of the most
rigorous competitions to attract and reward internationally recognized
brands, such as Coca-Cola, ESPN, Revlon and Guinness, to name but a
few.



The award represents a special acknowledgement for Groupe Média TFO and
its advertising agency Lowe Roche. "We are very proud of Lowe Roche's
creative work and particularly happy that our critically acclaimed
advertising efforts have led to record levels in terms of audience
growth. In an ultra-competitive market in which media is undergoing a
profound transformation, the outstanding results of our educational
content confirm the relevance of our actions. We wish to congratulate
the creative and planning teams at Lowe Roche who develop original,
intelligent and winning campaigns!" stated Pascal Arseneau, Senior
Director of Marketing at Groupe Média TFO.



The David Ogilvy Awards, named after an advertising legend, reward
creative use of research in advertising development. "Organizations
that set themselves apart are those that can anticipate their clients'
needs, that can adjust quickly and that use innovative production and
advertising methods," added Glenn O'Farrell, President and Chief
Executive Officer. The competition fosters campaigns that show a good
understanding of how market intelligence can be used to create strong
campaigns that translate into increased operating results and brand
loyalty.



The video file that was presented to the Advertising Research Foundation
can be viewed here: Groupe Média TFO « Je-ne-sais-quoi Tele »

About Groupe Média TFO

Groupe Média TFO is a public educational organization that distributes
award-winning French-language educational and cultural media content,
as well as associated complementary contents tailored to the needs and
aspirations of their target audiences. In this spirit, TFO contributes
to the civic and cultural enhancement of the Francophone community of
Ontario, and makes its contents available on a wide range of multimedia
platforms. Based in Toronto, TFO is the largest producer and
broadcaster of French-language educational products in Canada.

SOURCE Groupe Média TFO

Groupe Média TFO

CONTACT: Touria Karim
Chief of communications
Groupe Média TFO
tkarim@tfo.org
416-968-8225


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