iPic Entertainment® Appoints Renowned Chef Sherry Yard to Serve as Corporate Vice President of Culinary Direction

iPic Entertainment® Appoints Renowned Chef Sherry Yard to Serve as Corporate Vice President of Culinary Direction

Yard, soon to be inducted into the prestigious "Who's Who of Food & Beverage in America" by the James Beard Foundation, has been selected to oversee all restaurant and concession concepts at iPic Theaters

BOCA RATON, Fla., March 27, 2014 /PRNewswire/ -- iPic Entertainment, the fastest-growing luxury movie-watching experience in the nation, recognized for building visionary movie theater "escapes," today announces the appointment of James Beard-recognized Chef Sherry Yard as corporate vice president of culinary direction for all iPic Theaters and restaurants launching throughout the country.

Yard's appointment underscores iPic's commitment to providing high-quality, chef-driven cuisine both in theater and in its bar and restaurant concepts. Recently named a "Who's Who of Food & Beverage in America," considered the hall of fame of the culinary world, Yard served as executive pastry chef at Wolfgang Puck's empire for nearly 20 years and is recognized for her significant contributions to the pastry and culinary profession. Yard will be officially inducted at the James Beard Foundation's annual awards ceremony, May 5 at Lincoln Center.

In her new role, Yard will oversee culinary direction for all existing and upcoming restaurant concepts for iPic Entertainment, including Tanzy, Tanzy Express, Big Daddy's Brew & Que, Salt and Salt Sports Bars.

"iPic prides itself on delivering an affordable luxury experience to moviegoers, and a cornerstone of that experience is our commitment to providing exceptional chef-driven cuisine and master mixology to our guests," says President and CEO of iPic Entertainment Hamid Hashemi. "We are delighted to appoint and welcome Chef Sherry Yard aboard to iPic Entertainment and applaud her profound contribution to the culinary and hospitality fields. We look forward to enabling her to further pursue her passion for her craft via the iPic guest experience."

"I have always been such a fan of iPic Entertainment and am thrilled to partner with a brand that has truly been a leader in the category," Yard says. "Hamid and his team have created a remarkable opportunity to really enhance the overall experience for moviegoers, and I look forward to working with them to create a place where people come for the movie and stay for the food."

A Brooklyn native, Yard began her illustrious culinary career at the venerable Rainbow Room, followed by stints at Montrachet and Tribeca Grill. She later moved west to California, where she established herself as a prominent pastry chef at San Francisco's Campton Place, followed by a move to Los Angeles to work with Wolfgang Puck. Yard has twice earned James Beard awards for 'Outstanding Pastry Chef of the Year' and 'Best Baking Book Debut' for her cookbook "The Secrets of Baking". She serves on the board of numerous philanthropic organizations and is a driving force of the Careers through Culinary Arts Program. She is involved in fundraising efforts for the Women's Cancer Research Center, Special Olympics, American Cancer Society and the Citymeals-on-Wheels.

iPic Theaters invites guests to enjoy movies in ultimate relaxation and style with the option of Premium or Premium Plus leather seating and iPic's gourmet, chef-driven Tanzy Express. Premium seat ticketholders will relax in large, plush leather seats and may purchase food and beverage from Tanzy Express and carry into the theater to enjoy at their seat. Premium Plus ticketholders enjoy the comfort of the exclusive full-leg reclining seats, pillows and blankets and personal service-call buttons that summon servers to deliver signature dishes or hand-crafted cocktails to their seat from Tanzy Express.

For more information on iPic Theaters, please visit www.ipic.com. Follow us on Facebook at www.facebook.com/ipictheaters and Twitter at www.twitter.com/ipictheaters.

About iPic Entertainment®
Boca Raton, FL-based iPic-Gold Class Entertainment, LLC, is regarded as an industry leader developer and operator of unique entertainment destinations, operating exclusive venues that include premium movie theaters, restaurants and stylized bowling centers. iPic Entertainment currently operates nine theaters with 67 screens in Arizona, California, Florida, Illinois, Texas, Washington and Wisconsin and new locations planned for California, New Jersey, Texas, South Florida, Philadelphia, New York.

Visit us on the web at www.ipic.com.

SOURCE iPic Entertainment

iPic Entertainment

CONTACT: Michelle Soudry, The Gab Group, 561-750-3500, msoudry@thegabgroup.com

Web Site: http://www.ipic.com


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