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Friday, January 31, 2014

Watch Super Bowl XLVIII live on the go with Bell Mobile TV

Watch Super Bowl XLVIII live on the go with Bell Mobile TV

-- More than 1 million Canadians now have access to Bell Mobile TV
-- Bell to debut national Olympic advertising campaign during the

MONTREAL, Jan. 31, 2014 /CNW Telbec/ - Super Bowl XLVIII will air this
Sunday, February 2 on Bell Mobile TV, enabling more than a million Bell
customers to watch the live broadcast of the NFL's annual championship
wherever they may be on Bell's world-leading 4G wireless networks.

All viewers of the Super Bowl in Canada will also be the first to see
the lead advertisement in Bell's extensive multimedia marketing
campaign for the Sochi 2014 Olympic Winter Games.

"Only Bell lets you watch the Super Bowl wherever you are, and the big
game has consistently been the most-watched program on our Mobile TV
service each year. Now more Canadians than ever have on-the-go access
to the biggest TV event in North America with Bell Mobile TV," said
Wade Oosterman, President of Bell Mobility and Residential Services,
and Chief Brand Officer at Bell. "Bell is proud to be a leader in
bringing innovative wireless services like Mobile TV to Canadians on
the world's best 4G networks - and that's a message you'll see
delivered during our Olympic media campaign that debuts on Super Bowl

The 60-second ad, The Best of Canada on the Best of Bell, appears first during the Super Bowl, and will later be joined by
multiple additional brand and product ads that will be appear on TV,
mobile and online during Sochi 2014.

Last year, Bell welcomed its one millionth subscriber to Bell Mobile TV,
which offers access to more than 40 channels of live and on-demand
sports, news, entertainment and children's TV programming. In addition
to the Super Bowl, major championship events available on Bell Mobile
TV include the Grey Cup, NHL Stanley Cup Playoffs and Final, NBA
Playoffs and Finals, and NCAA March Madness. 10 hours of Bell Mobile TV
viewing is available as part of many Bell Mobility plans or as a $5 a
month add-on, which will not impact a customer's data allotment in
their plan.

Integration of mobile content into the recently launched Bell TV app as
part of Bell's TV Anywhere strategy also gives Bell TV customers access
to more than 100 live and on-demand channels on their tablets and
smartphones. For more information, please visit

About Bell

Bell is Canada's largest communications company, providing consumers and
business customers with leading TV, Internet, wireless, home phone and
business communications solutions. Bell Media is Canada's premier
multimedia company with leading assets in television, radio and digital
media. Bell is wholly owned by Montréal's BCE Inc. (TSX, NYSE: BCE).
For more information, please visit

The Bell Let's Talk mental health initiative is a national charitable
program that promotes Canadian mental health across Canada with the
Bell Let's Talk Day anti-stigma campaign and significant funding for
community care, research and workplace best practices. To learn more,
please visit

SOURCE Bell Canada

Bell Canada

CONTACT: Media inquiries: Jason Laszlo
Bell Communications

Profile: intent


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