Shareablee Releases 2013 Social Brand Ranking

Shareablee Releases 2013 Social Brand Ranking

NBA, Upworthy, and Disney Brands Win Audience Engagement in 2013

NEW YORK, Jan. 16, 2014 /PRNewswire/ -- Shareablee, Inc. (www.shareablee.com), the leading social business intelligence platform, today released its 2013 Social Brand Ranking. The report identifies which brands are winning the competitive race for consumer engagement, across all major categories. TV/ Entertainment drove 33% of all engagement, followed by Music (21%), Sports (12%) and News (8%).

"2013 was a huge year for social media," said Tania Yuki CEO and Founder of Shareablee. "Brands and publishers shared over 10 Billion social moments with consumers in the US, highlighting the receptiveness of consumers to engage more deeply and frequently with brands. By increasing their social engagement with data-driven insights, there has never been a better time to leverage social media to connect more meaningfully with valuable, hard-to-reach audiences."





Shareablee 2013 Top 20 Brand Ranking (Facebook)*
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Total Actions Avg Unique Engaged % Avg Engagement Total
Properties (000) Shares Per Post (%) Posts
Audience (000)
--- ---

Top 1000 (Average) 9,637 657 9% 0.07% 1,635
----------------- ----- --- --- ---- -----

1 NBA 63,020 4,455 6% 0.13% 2,789
--- --- ------ ----- --- ---- -----

2 Upworthy 58,696 4,097 29% 1.29% 4,374
--- -------- ------ ----- --- ---- -----

3 WWE 42,312 2,079 4% 0.07% 5,108
--- --- ------ ----- --- ---- -----

4 Fox News 40,689 2,506 16% 0.43% 2,779
--- -------- ------ ----- --- ---- -----

5 Disney 38,308 2,526 8% 0.15% 584
--- ------ ------ ----- --- ---- ---

6 UPtv 30,199 2,080 26% 4.51% 1,422
--- ---- ------ ----- --- ---- -----

7 National Geographic 29,651 1,537 13% 0.10% 1,934
--- ------------------- ------ ----- --- ---- -----

8 Walt Disney World 27,153 1,603 6% 0.33% 664
--- ----------------- ------ ----- --- ---- ---

9 NFL 25,341 1,572 8% 0.13% 2,507
--- --- ------ ----- --- ---- -----

10 UFC 24,272 1,396 7% 0.16% 1,449
--- --- ------ ----- --- ---- -----

11 Walmart 24,216 1,450 6% 0.03% 2,467
--- ------- ------ ----- --- ---- -----

12 BET 23,667 1,385 5% 0.19% 4,010
--- --- ------ ----- --- ---- -----

13 Mercedes-Benz 22,012 1,307 7% 0.27% 773
--- ------------- ------ ----- --- ---- ---

14 CNN 21,770 1,096 14% 0.05% 7,734
--- --- ------ ----- --- ---- -----

15 MLB 21,689 1,482 8% 0.12% 3,765
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16 Michael Kors 21,260 1,432 3% 0.75% 448
--- ------------ ------ ----- --- ---- ---

17 ESPN 20,948 1,409 10% 0.19% 1,258
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18 The Huffington Post 20,878 1,023 19% 0.09% 21,255
--- ------------------- ------ ----- --- ---- ------

19 Intel 17,433 1,273 4% 0.28% 306
--- ----- ------ ----- --- ---- ---

20 BMW 17,306 1,087 9% 0.45% 280
--- --- ------ ----- --- ---- ---

Shareablee (C) Jan- Dec 2013

*Musician/Bands, TV Shows and Sports Teams were excluded from the Brand Ranking
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Other notable findings from the 2013 Social Brand Ranking:


-- Photos drove 80% of all engagement across the top 20 brands, compared to
just 14% from Links, 4% from Text-only updates and 2% from videos.
-- Luxury brands showed up, but need to communicate more frequently.
Mercedes-Benz, BMW and Michael Kors posted 90% less frequently than the
other top 20 brands, leaving plenty of upside for more consumer
engagement in 2014.
-- Manchester United, the NBA and Arsenal topped the sports category
accounting for 44% of all actions across the top 20 sports brands.
-- Amongst musicians and bands, One Direction won the category with 85M
actions followed by Miley Cyrus (64M) and Wiz Khalifa (57M). Tupac, Bob
Marley and Michael Jackson were the most shared musicians of 2013 with
4.3M, 3.7M, and 2.6M shares respectively.
-- In the TV show category, which accounted for 14% of all social
engagement, The Walking Dead won with 80M actions followed by Duck
Dynasty (61M) and Pretty Little Liars (45M).
About Shareablee

Shareablee is a social business intelligence platform that provides competitive benchmarking and best practices for marketers across their social media footprint. For more information, please visit www.shareablee.com.

Carmen Hammond
Shareablee, Inc.
551-574-1192
press@shareablee.com

SOURCE Shareablee Inc.

Shareablee Inc.

Web Site: http://www.shareablee.com


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