Lay's Launches 'Lay's Best Buddies' - All Set to Create Magic With Ranbir Kapoor

Lay's Launches 'Lay's Best Buddies' - All Set to Create Magic With Ranbir Kapoor

NEW DELHI, January 14, 2014 /PRNewswire/ --



Lay's, the leading potato chip brand from PepsiCo India and amongst leading snack
brands in the country, is refreshing its communication for 2014. The brand is all set to
launch 'Lay's Best Buddies' - the coolest group on campus, starring Ranbir Kapoor in the
lead role as the loveable rascal 'Sid'.



(Photo:
http://photos.prnewswire.com/prnh/20140114/10086629)




This group - like the youth today - is full of chutzpah, a zest for life and above
all, spontaneity. With their attitude and energy, they can turn any spontaneous ordinary
moment into a magical one - one that you will never want to forget... one that you will
want to capture and put in a scrap book so you can go back to it every now and then.



Each member of the group has a distinct identity and together they make for a group
that youngsters will want to be part of. Ranbir (a.k.a Sid), leads the gang with his
lovable rascal-like qualities. Kaira is the sexy and stylish diva of the group who has
every chance of becoming Sid's love interest in the future. Vir is the macho stud who
believes that nothing, not even girls, can match up to the high that sports can give you.
Sushi is the tom boy of the group. And then there's Ragz, the small town boy who is also
the tech junkie of the group. Together, they make up the 'Lay's Best Buddies' - a group
that most bunches of friends in colleges across India would aspire to be like.



Link to the TVC:Lay's Fresher 45sec TVC
[https://fileshare-ap.bm.com/h-s/20140108/e6dda24d58b3440e ]



Lay's TVC - 2 Minutes Making Of [http://125.21.190.99/Lays_fresher_making.zip ]



"At Lay's we believe in making life's spontaneous ordinary moments magical and
memorable. The brand is about youthful optimism and carefree fun, and this is exactly what
the 'Lay's Best Buddies' represents in the campaign. This group personifies our brand
philosophy of 'Pal banaye magical' in every sense. In addition to helping us target new
platforms & consumer groups, Ranbir and his best buddies will also act as a creative
unifier as we strengthen our position as one of the largest snack brands in the country.
Taking forward our brand strategy, consumers will see a lot of excitement from the Lay's
brand over the coming months and this campaign is a step towards it," said Gaurav Mehta,
Category Director - Western Snacks, PepsiCo India Foods.



"I am excited to be associated with Lay's. The brand's philosophy of 'Pal banaye
magical' is something I can identify with. Youthfulness, spontaneity and seeking joy in
life's ordinary moments is something I believe in and my character in this new campaign is
all about a college kid who is out for some carefree but harmless fun with his best
buddies who form the 'Lay's Best Buddies'. I had a great time during the shooting of this
commercial during which I have shared many a magical moment with my new friends and look
forward to a great journey ahead," said Ranbir Kapoor, actor and the face of Lay's new
campaign.



With a bag of Lay's on their side, fun comes naturally to the 'Lay's Best Buddies'.
According to them, it doesn't take a lot to have fun and make each day memorable. They
believe that there is magic hidden in the regular, simple moments of life that is just
waiting to be discovered. Lay's - with its magical flavours and irresistible taste, only
acts as a catalyst for fun. It is when they fight over a bag, beg for it, hide it never
wanting to share it, that their most spontaneous selves come out. The fun and therefore
the magic simply follow.



Lay's signed on Bollywood's young superstar Ranbir Kapoor as the face of its brand new
campaign. Lay's, which has wide variety of delicious flavours, has stood for great quality
and taste and international advertising. Lay's advertising has always been about youth and
moments of friendship and the celebrated actor fits in perfectly with Lay's persona of
youthful energy and international appeal that has continued to grow in the minds of
consumers.



"For us it was a challenge to come up with an idea for the brand that takes our
communication to another level. And when one of our country's biggest stars signed up for
us, magic was bound to follow. It was a pleasure to chart the journey of five friends who
with their witty antics make every moment magical. We could not have been happier with the
end result," said Surjo Dutt, Associate Vice President and Senior Creative Director, JWT.



As we celebrate each of life's spontaneous ordinary moment and make it magical
alongside the Lay's Best Buddies, Lay's is the brand to watch out for in 2014 with its
promise of 'Pal banaye magical'.



About Lay's:



Launched in 1995 in India, Lay's is one of the marquee brands from PepsiCo India and
has always been known for bringing in flavours of the world along with Indian flavours
that our consumers love. Lay's has wide range of offerings under its umbrella, with unique
& indulgent flavours that cater to both local and international tastes. It is available in
Indian flavours like Magic Masala and also has brought in innovative international
flavours like Spanish Tomato Tango, American Style Cream & Onion, Caribbean Hot & Sweet
Chilli, Classic Salted, Lay's Chile Limon & Lay's French Salt and Cracked Pepper.
Consumers can also log into the Lay's facebook page at
http://www.facebook.com/laysindia



About PepsiCo India:



PepsiCo entered India in 1989 and has grown to become one of the largest food and
beverage businesses in India. PepsiCo India has been consistently investing in the country
and has built an expansive beverage and snack food business supported by 38 beverage
bottling plants and 3 food plants. PepsiCo India's diverse portfolio includes iconic
brands like Pepsi, Lay's, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades,
the company has been able to organically grow eight brands that generate Rs. 1,000 crores
or more in estimated annual retail sales and are household names, trusted across the
country.



PepsiCo India is driven by its global commitment to sustainable growth, Performance
with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats
to healthy eats; to find innovative ways to minimize our impact on the environment by
conserving energy and water and reducing packaging volume; to provide a great workplace
for our associates; and to respect, support and invest in the local communities where we
operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first
business to achieve 'Positive Water Balance' in the beverage world, a fact verified by
Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then.
For more information, please visit www.pepsicoindia.co.in [http://www.pepsicoindia.co.in ]



Primary Media Contact: Radhika Sharda, radhika.sharda@bm.com, 91-9871146087



Secondary Media Contact: Aninda Sardar, aninda.sardar@bm.com, 91-9873550160






Photo:
http://photos.prnewswire.com/prnh/20140114/10086629


Photo:http://photos.prnewswire.com/prnh/20140114/10086629
http://photoarchive.ap.org/
PepsiCo India

CONTACT: PRN


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