It's Bell Let's Talk Day: Talk, text and tweet all day long to support Canada's mental health!

It's Bell Let's Talk Day: Talk, text and tweet all day long to support Canada's mental health!


-- Clara Hughes invites you to join the nationwide conversation
about mental health
-- Bell will donate 5¢ for each of your texts, calls and tweets -
adding to the $62,043,289.30 Bell has already committed to
Canadian mental health programs
-- Watch Clara drop the puck at tonight's Hockey TalksToronto
Maple Leafs game
-- Learn more and download the conversation toolkit at
Bell.ca/LetsTalk


MONTREAL, Jan. 28, 2014 /CNW Telbec/ - Today is Bell Let's Talk Day, and
Clara Hughes and the Bell Let's Talk team invite you to talk, text and
tweet to help break the stigma around mental illness and drive action
in Canadian mental health.



"Hey Canada, let's talk! I really hope you can join in the conversation
about mental health and make a real difference in the lives of so many
Canadians, today and into the future," said Clara, Canada's six-time
Olympic medalist and national Bell Let's Talk spokesperson. "While 20%
of Canadians will experience a mental illness in their lifetime, 2 in 3
suffer in silence because of the continuing stigma. You can help people
get the support they need by talking openly and positively about mental
health - while increasing Bell's donations to the cause at no extra
charge to you."



Today, Bell will donate 5 cents for every text, mobile call, and long
distance call by Bell and Bell Aliant customers, every tweet using
#BellLetsTalk, and every Facebook share of the Bell Let's Talk Day
image. Bell's donations are made at no extra charge to Bell Let's Talk
Day participants, though normal long distance or text charges, if any,
apply. In 2013, Canadians answered Clara's call with a total of
96,266,266 texts, long distance calls, tweets and Facebook shares,
adding another $4,813,313.30 to Bell's donation total.


Clara drops the puck at tonight's Maple Leafs game

Tonight, Clara will do the official puck drop at the Toronto Maple Leafs
Hockey Talks game for mental health at the Air Canada Centre (TSN, 7pm eastern).
Fans can take part in the conversation and support mental health during
the game by talking, texting and tweeting.


The Bell Let's Talk Team

The Bell Let's Talk team keeps growing, with a host of prominent
Canadians joining in on the mental health conversation today. TV
personality Seamus O'Regan, comedians Michel Mpambara and Kevin Breel,
musicians Stefie Shock, Matthew Good and Robb Nash, and athletes Shea
Emry, Joé Juneau, and Andy O'Brien are taking part in events across the
country including media discussions and school visits to engage young
people in the mental health cause.



"In the lead up to Bell Let's Talk Day, Canadians all across the country
have been talking about mental health like never before," said Mary
Deacon, Chair of Bell Let's Talk. "Together we are making incredible
progress in fighting the stigma and improving access to mental health
care. Let's keep the conversation going!"



In addition to talking, texting, tweeting and sharing, everyone can be
part of the Bell Let's Talk conversation by watching coverage of mental
health issues on various Bell Media properties, many of which will also
feature regular on-screen updates of Bell Let's Talk text, Twitter,
mobile and long distance call activity.


Bell Let's Talk Conversation Toolkit

To help Canadians take the conversation further, Bell Let's Talk has
also launched a new and improved version of its popular toolkit for
discussing mental health.



Prepared by the Centre for Addiction and Mental Health (CAMH), the new
toolkit offers information and resources on how to facilitate
conversations in your community, as well as guidelines on how to have
conversations with people who you are concerned may be facing a mental
health issue. Consisting of a facilitator's guide, handouts to help
lead group sessions, and conversation starters for one-to-one
discussions, the toolkit is now available at Bell.ca/LetsTalk.


Bell Let's Talk in action

As part of this year's campaign, Bell Let's Talk recently announced 4
new mental health partnerships: A $2.5 million donation for Kids Help
Phone to support the mental health of young people in Canada; the $1
million Bell Canada Chair in Adolescent Mood & Anxiety Disorders at
Sunnybrook Hospital in Toronto; $225,000 for the Université Laval
Foundation in Québec City to support student mental health; and, in
partnership with Morneau Shepell and Queen's University, Canada's first
university-certified workplace mental health training program in
support of Canada's National Standard for Psychological Health and
Safety in the Workplace.



The $1-million annual Bell Let's Talk Community Fund provides grants of
$5,000 to $50,000 to local organizations, hospitals and agencies
focused on improving access to mental health care in their communities
in every region of Canada. Applications for the 2014 Fund are now open.
To learn more please visit Bell.ca/LetsTalk.



Bell has now committed $62,043,289.30 to Canadian mental health based on
its original $50-million donation plus the results of the last 3 Bell
Let's Talk Days: $3,303,961.80 in 2011; $3,926,014.20 in 2012; and
$4,813,313.30 in 2013.


Clara's Big Ride for Bell Let's Talk

Soon after Bell Let's Talk Day, Clara Hughes will set out on Clara's Big
Ride for Bell Let's Talk. Supporting local mental health initiatives by
community groups, schools and other local organizations in every
province and territory, Clara's 110-day journey around Canada by
bicycle begins March 14, spans 12,000 kilometres and will visit 95
Canadian communities, concluding in Ottawa on Canada Day, July 1. For
more information, please visit Bell.ca/ClarasBigRide.


About Bell

Bell is Canada's largest communications company, providing consumers and
business customers with wireless, TV, Internet, home phone and business
communications services. Bell Media is Canada's premier multimedia
company with leading assets in television, radio and digital media.
Bell is wholly owned by Montréal's BCE Inc. (TSX, NYSE: BCE). For more
information, please visit Bell.ca


SOURCE Bell Canada

Bell Canada

CONTACT: Media inquiries: Jacqueline Michelis
Bell Media Relations
1- 855-785-1427
jacqueline.michelis@bell.ca
@Bell_News


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