Hard Rock Gets KISS-ed and Launches Signature Series: Edition 32 KISS Merchandise Benefitting City of Hope

Hard Rock Gets KISS-ed and Launches Signature Series: Edition 32 KISS Merchandise Benefitting City of Hope

Limited-Edition T-Shirts and Pin in Stores January 2014

ORLANDO, Fla., Jan. 14, 2014 /PRNewswire/ -- Celebrate the New Year with a KISS - t-shirt! Hard Rock International today announced the launch of the brand's KISS Signature Series: Edition 32 T-shirt and collectable pin, in support of City of Hope. The limited-edition merchandise, a collaboration between Hard Rock, City of Hope and the 2014 Rock and Roll Hall of Fame inductees, includes a collectable pin and a T-shirt featuring an original design by KISS. These special-edition products will be available for a limited time in stores and online beginning in January 2014.

(Logo: http://photos.prnewswire.com/prnh/20100323/NY75299LOGO )

"Charity and giving back is everyone's obligation. Here's a great way to give and get something great in the process. Everybody wins!" said Paul Stanley, KISS co-founder.

"KISS has always been committed to giving back, and these T-shirts are a fun way to do that," said Gene Simmons, KISS co-founder.

True to Hard Rock's "Love All-Serve All" mantra, a portion of the retail price from sales of the KISS Signature Series: Edition 32products will benefit City of Hope in their worldwide effort to conquer cancer, diabetes, HIV/AIDS and other life-threatening illnesses. City of Hope touches lives around the globe, providing patients with the best medical care possible in an atmosphere of kindness and compassion. With Hard Rock's Signature Series: Edition 32limited-edition merchandise, KISS fans can support City of Hope's mission to shorten the time from bold influential research ideas to powerful medical treatments.

"We are proud to support City of Hope by raising awareness and bringing encouragement to individuals and their families struggling with cancer through the Signature Series program," said John Galloway, Vice President and Chief Marketing Officer, Hard Rock International. "Hard Rock is honored to have KISS, legendary musicians and dedicated activists, join with us to raise funds and awareness for such an important organization."

The new Signature Series T-shirt ($26) features an image of the current members of KISS with signatures of each KISS member on the front. The KISS Signature Series Pin ($12) features a cutout of the KISS members with the Hard Rock logo. The limited-edition KISS Signature Series T-shirt and collectable pin will be available online at hardrock.com, at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide beginning in January 2014.

"City of Hope is delighted to have KISS and Hard Rock Cafe support our groundbreaking research with the sale of these exclusive items," said Steven Martin, vice president of marketing for City of Hope. "Through the generosity of KISS and Hard Rock Café, our scientists are better able to accelerate the discovery of new treatments and cures and, in doing so, improve the lives of patients and families everywhere."

As part of Hard Rock's partnership with KISS and the launch of Hard Rock's KISS Signature Series: Edition 32 T-shirt and pin, KISS is taking over all Hard Rock Cafes, Hotels and Casinos. Guests can enjoy special live music events, KISS makeovers, KISSing booths and more, as Hard Rock gets KISS-ed at participating cafes throughout the month of January.

In addition, Hard Rock is encouraging guests and fans to share their KISS experience on social media. Whether posting photos of Hard Rock's KISS Signature Series: Edition 32 products, or showing off their KISS makeover, Hard Rock wants everyone to use the hashtag #HardRockgetsKISSed and share how they got KISS-ed this January.

Hard Rock's Signature Series Lineup
Hard Rock developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs more than 20 years ago. These unique designs are reproduced onto T-shirts and sold at Hard Rock properties worldwide, with a portion of the retail price benefitting the artist's preferred charity. KISS joins a legendary roster of music icons - from U2, The Who, Bruce Springsteen and Eric Clapton, to Jon Bon Jovi, Linkin Park, Shakira, Ringo Starr and John Lennon - who have become part of Hard Rock's Signature Series program, which has helped to raise millions of dollars for charitable causes worldwide.

For additional details please visit www.hardrock.com.

About KISS
Recently announced as inductees into the Rock n Roll Hall Of Fame, KISS remains one of the most influential artists in the history of rock n' roll. Celebrating four decades of creating classic rock anthems, and with over 3,000 licensed products including a Monster Mini Golf Course in Las Vegas, a partnership with Rock n' Brews restaurants and affiliations with classic brands like Hello Kitty and Family Guy, the KISS legacy continues to grow, generation after generation.

Always leading the KISS Army to new and exciting territory, founding band members Paul Stanley and Gene Simmons are bringing professional football back to Los Angeles as co-owners of the LA KISS Arena Football team, who's home field will be the Honda Center in Anaheim. Launching in March 2014, the LA KISS is proud to join the prestigious family of Los Angeles sports franchises including the NHL's Los Angeles Kings and Anaheim Ducks and the MLB's Dodgers.

KISS will bring down the house at Dodger Stadium on Saturday Jan. 25. Paul Stanley, Gene Simmons, Tommy Thayer and Eric Singer will perform during the pre-game festivities and first intermission of the 2014 Coors Light NHL Stadium Series(TM) outdoor game between the Los Angeles Kings and Anaheim Ducks, the National Hockey League announced today. The game and performance will be broadcast live at 6:30 p.m. PT / 9:30 p.m. ET on the NBC Sports Network in the U.S. and on CBC and RDS2 in Canada.

About City for Hope
City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope's main hospital is located in Duarte, Calif., just northeast of Los Angeles, with clinics in Antelope Valley and South Pasadena. It is ranked as one of "America's Best Hospitals" in cancer by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.

About Hard Rock International
With a total of 180 venues in 56 countries, including 140 cafes, 19 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. And a new Hard Rock Casino project is in development in Hungary. For more information on Hard Rock International, visit www.hardrock.com.

SOURCE Hard Rock International

Hard Rock International

CONTACT: Danielle Paleafico/Laurel Mundth, Coyne PR for Hard Rock, Dpaleafico@coynepr.com / Lmundth@coynepr.com, +1-973-588-2000

Web Site: http://www.hardrock.com


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