Austin Mahone And Aquafina® FlavorSplash® Make Big Waves In 2014

Austin Mahone And Aquafina® FlavorSplash® Make Big Waves In 2014

In his new role as Digital and Brand Strategist, the pop star will debut in a national commercial, perform during Super Bowl week and help launch a national contest for teens

PURCHASE, N.Y., Jan. 22, 2014 /PRNewswire/ -- Aquafina(®) FlavorSplash(®), a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to "Make a Splash" and celebrate their passions. To help spread the word, the brand's first-ever national commercial will include Austin Mahone along with his new single, "Mmm Yeah" featuring Pitbull. The single will be available on iTunes starting January 26(th), timed to the commercial premiere, and is available for pre-order now. Days after the commercial debuts during The 56(th) Annual GRAMMY(® )Awards, Austin will perform his new single live at PepsiCo's "#PEPCITY" Super Bowl XLVIII kick-off celebration in New York City and then gear up for the launch of Aquafina FlavorSplash's "Make a Splash" year-long program.

(Photo: http://photos.prnewswire.com/prnh/20140122/NY50412-a)
(Photo: http://photos.prnewswire.com/prnh/20140122/NY50412-b)

Since becoming Digital and Brand Strategist for Aquafina FlavorSplash, Austin has been busy helping the brand come up with ways to engage, inspire and excite teens. In the new commercial, viewers will see how Austin's creativity transforms and is inspired by, the creative, colorful Aquafina FlavorSplash collection. "I am honored to play a larger role in the brand and help encourage teens to make a splash," said Austin. "I'm excited to be part of a program that empowers teens to be creative and pursue their passions whatever they may be, the same way I pursued my passion in music."

Following the commercial (shot and produced by AwesomenessTV), Austin will be making another splash with a performance at PepsiCo's Super Bowl XLVIII celebration in New York City on January 29. As a part of PepsiCo's "#PEPCITY" event at Bryant Park, fans will get to enjoy the free concert as a part of a three-day celebration in the first-of-its-kind, dome-enclosed space that will feature food and beverage offerings from PepsiCo and celebrity chefs.

"We are so thrilled to have Austin on our team and help guide us on a path through the exciting, busy world of teens," said Rebecca Granne, Sr. Director, Aquafina. "We look forward to inspiring teens to "Make a Splash" in their everyday lives with our year-long program, similar to how our products showcase how much more fun water can be with customizable hydration options."

The "Make a Splash" program calls on teens passionate in various areas such as music, entertainment, culinary arts, fashion and more, to share why they deserve their dream to become a reality. Seven lucky and creative teens will be selected and given the opportunity to experience their passion in a real-world, professional setting. The contest kicks off on February 10 with the first #MakeaSplash experience focusing on the music industry. From February 10-17, teens can visit FlavorSplash.com and submit a video demonstrating how they could help shake up the music biz - whether they want to be a musician, songwriter, record label mogul, the possibilities are endless. The lucky winning teen will have a chance to visit New York City and shadow Austin Mahone and his crew, for the ultimate music industry experience - up-close and in real-life. Other great finalist entries have a chance to win prizes - from DJ systems to speakers and more.

For additional information on the "Make a Splash" program please visit Facebook.com/flavorsplash, and join the conversation on Twitter and Instagram at @flavorsplash and #MakeaSplash.

No purchase necessary. A purchase will not increase your chances of winning. Legal residents of the 50 United States (D.C.), 18 years and older (19 in AL or NE) and who did not purchase any equipment for purposes of entering this contest. Void where prohibited. Enter Contest between 1/10/2014 & ending 1/17/2014. To enter and for Official Rules and other important terms and conditions, visit Facebook.com/FlavorSplash.

About Aquafina FlavorSplash
Aquafina FlavorSplash (www.flavorsplash.com) is a new creative take on water available in sparkling and still water beverages and liquid water enhancers. It is a product of PepsiCo Beverages Americas (PBA), a division of PepsiCo. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

SOURCE Aquafina FlavorSplash

Photo:http://photos.prnewswire.com/prnh/20140122/NY50412-a
http://photoarchive.ap.org/
Audio:http://photos.prnewswire.com/prnh/20140122/NY50412-b
Aquafina FlavorSplash

CONTACT: Elisa Baker, Aquafina Communications, elisa.baker@pepsico.com, 914.253.2408; Emily Thomas, PMK·BNC on behalf of Aquafina FlavorSplash, emily.thomas@pmkbnc.com, 212.373.6147

Web Site: http://www.flavorsplash.com


-------
Profile: intent