"Despicable Me: Minion Rush" Reaches 150 Million Downloads and Wins 2013 BAFTA Kids' Vote Award

"Despicable Me: Minion Rush" Reaches 150 Million Downloads and Wins 2013 BAFTA Kids' Vote Award

Gameloft's Successful Game Maintains Popularity

PARIS, December 5, 2013 /PRNewswire/ --



Gameloft, a leading global publisher of digital and social games, achieves yet another
major milestone with the successful mobile title, "Despicable Me: Minion Rush", which has
been downloaded more than 150 million times, by winning the 2013 BAFTA Kids' Vote in the
Video Game category. "Despicable Me: Minion Rush" is produced in collaboration with
Universal Partnerships & Licensing and Illumination Entertainment. Despicable Me 2 also
won the 2013 BAFTA Kids' Vote in the Feature Film category.



BAFTA (British Academy of Film and Television Arts) allows children between the ages
of 7 and 14 to vote for their favorite movie, TV show, game and web site. Hundreds of
thousands of children voted for the smartphone and tablet game, which competed against
nine other titles available on multiple video game platforms. The awards were presented on
Sunday, Nov. 24 in London.



"We're honored to have received this prestigious award," said Gonzague De Vallois,
Senior Vice-President Publishing at Gameloft. "Despicable Me: Minion Rush was warmly
received upon its release, which was already a fantastic reward in itself for all the
teams who worked on this project at Gameloft, Universal and Illumination Entertainment.
The fact that kids chose us attests to the effort we put into creating games that appeal
to everyone."



"We are so thrilled to win the vote for both the film and the game," said Stephanie
Sperber, President of Universal Partnerships & Licensing. "This proves the immense
popularity of the brand and that we were able to provide the perfect game companion,
extending the experience for fans looking to interact with the beloved characters from the
film."



A fifth update to "Despicable Me: Minion Rush" will be available in the very near
future. In this latest update, players can plunge into the holiday spirit with the
Minions. There will be more costumes, fun quests, and many other surprises.



About Gameloft:



A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set-top boxes and connected TVs. Gameloft operates
its own established franchises such as Asphalt(R), Order & Chaos, Modern Combat or Dungeon
Hunter and also partners with major rights holders including Universal(R), Illumination
Entertainment(R), Disney(R), Marvel(R), Hasbro(R), FOX(R), Mattel(R) and Ferrari(R).



Gameloft is present on all continents, distributes its games in over 100 countries and
employs over 5,000 developers. Gameloft is listed on NYSE Euronext Paris (Euronext:
GFT.PA, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft is traded OTC in the US (sponsored
Level 1 ADR ticker: GLOFY).



About Universal Partnerships & Licensing



UP&L oversees Universal's consumer product licensing, film and home entertainment
promotions, and all corporate alliances for Universal's theatrical, home entertainment,
theme parks and stage productions. This dedicated division is also responsible for
monetizing the Studio's vast library of films and characters through licensing, branding
and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the
world's leading media and entertainment companies in the development, production and
marketing of entertainment, news and information to a global audience. NBCUniversal owns
and operates a valuable portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast
Corporation.



About Despicable Me 2



Universal Pictures and Illumination Entertainment's worldwide blockbuster Despicable
Me entertained audiences around the globe in 2010, grossing more than $540 million and
becoming the 10th-biggest animated motion picture in U.S. history.



Released this July, Chris Meledandri and his acclaimed filmmaking team created an
all-new comedy adventure featuring the return of (former?) super-villain Gru (Steve
Carell), his adorable girls, the unpredictably hilarious Minions...and a host of new and
outrageously funny characters. http://www.despicable.me




Press Contacts:
Heather Cosby
PR Manager
+1-(415)-615-0520
Email: heather.cosby@gameloft.com


Gameloft


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