Toyota Lights up the Night with 5K Glow Run and Dance Party on 11/16

Toyota Lights up the Night with 5K Glow Run and Dance Party on 11/16

Italian EDM sensation Shy Kidx will turn the party up after the race inside the D.C. Armory

WASHINGTON, Nov. 15, 2013 /PRNewswire/ -- Have you ever wished you could jump off the couch and into the commercial you're watching on TV? Imagine if it were a huge dance party, with colorful lights and loud, vibrant music from an internationally known DJ. Tomorrow, Toyota's making it a reality for Washington, D.C. locals.

(Logo: http://photos.prnewswire.com/prnh/20130723/NY52092LOGO-a )

Toyota's transforming Robert F. Kennedy Stadium into a giant, glow-in-the-park dance party similar to its most recent Corolla commercial "Style Never Goes Out Of Style." The commercial features music and dancers from several significant historical eras, ultimately celebrating 2013 with hundreds of brightly dressed dancers in syncopation to Italian DJ's Shy Kidx's "Orion." During tomorrow's 5k Glow Run and Dance Party, hundreds of people will dance or run their way through an interactive glow-in-the-dark course set to music.

Participants will be encouraged to wear glow-in-the-dark gear and move to the beat of music blaring from speakers along the course.

After passing the finish line, participants will dance the night away inside the D.C. Armory with live music by Shy Kidx himself, bringing the commercial to life.

Throughout the event, participants will be sharing their experiences on Twitter and Instagram using the hashtag #5kdanceparty.

The Glow Run is part of a series of events on a national tour produced by Living Social.

Event Details: 5K Glow Run and Dance Party
Date: Nov. 16, rain or shine
Time: 7 p.m.
Location: Robert F. Kennedy Stadium, 2400 East Capitol Street SE, Washington, D.C. 20003
Price: $39 (purchase online here or at the event)
Restrictions: Must be 18+ to participate, 21+ with valid ID to consume alcohol

Media Contact:
On-site:
Angela Seits
Saatchi LA for Toyota
541-510-5325
angela@saatchila.com

Danielle Coe
SHIFT Communications for Toyota
415-591-8448
dcoe@shiftcomm.com

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 - and about 80% of all Toyotas sold over the past 20 years are still on the road today.

Toyota partners with a wide variety of organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE: TM) For more information about Toyota, visit www.toyotanewsroom.com.

SOURCE Toyota

Photo:http://photos.prnewswire.com/prnh/20130723/NY52092LOGO-a
http://photoarchive.ap.org/
Toyota


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