Suresh Productions and Ramanaidu Studios Adopts Auro 11.1 by Barco Sound Format to Create Immersive Audio for Tollywood Movies

Suresh Productions and Ramanaidu Studios Adopts Auro 11.1 by Barco Sound Format to Create Immersive Audio for Tollywood Movies

HYDERABAD, India, November 20, 2013 /PRNewswire/ --



Moviegoers in India's Southeastern State of Andhra Pradesh Will Soon Discover What it
Means to be Truly Immersed in Sound. A Hundred Theaters Will Soon be Equipped With Auro
11.1 by Barco, the Next-generation Three-layer Sound Technology From Auro Technologies
Powered by Digital Cinema Pioneer Barco. Two Post-production and Mixing Facilities
Belonging to Ramanaidu Studios - all Collaborating With Film Production Company Suresh
Productions - Will Install the Certified Auro-3D(R) Studio System



The cinema industry of Andhra Pradesh, also known as Telugu cinema or 'Tollywood', is
based in Hyderabad. Film production company Suresh Productions - a subsidiary of Ramanaidu
Studios - plays a major role within this industry. It has been producing movies for over
50 years and is now one of India's largest film production companies. The movies of Suresh
Productions are about to get even more impressive for audiences, as one hundred theaters
in the Andhra Pradesh region will be featuring the Auro 11.1 by Barco immersive sound
system. Barco is pulling out all the stops to install the first 25 systems before the year
is out, as a number of big titles are being released in the near future.



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Auro 11.1 by Barco, developed by Auro Technologies and powered by Barco, offers
audiences an enthralling immersive sound experience by reproducing sound on three axes
(x,y,z) with 3 layers of sound which create a natural spread of acoustic energy around the
whole audience. With ambient sounds coming from all around and above, moviegoers hear the
most true-to-life reproduction of sound, creating the most immersive experience as if they
are part of the action on screen. As more and more Indian theaters are discovering the
merits of high-end sound platforms, the demand for movie titles that are available in Auro
11.1 by Barco immersive sound is also on the rise.



Two Ramanaidu studios incorporate the Auro-3D(R) Studio System



In order to provide the theaters in Andhra Pradesh - and its audiences - with movies
that offer a truly mesmerizing sound immersion, two studios of Ramanaidu will start mixing
audio for Tollywood productions using Auro-3D(R) production tools. Auro-3D(R) is
compatible with speaker layouts from Auro 8.0 up till Auro 22.1 using channel-based as
well as object-based technology.



Pioneering in Tollywood



Two post-production and mixing facilities belonging to Ramanaidu Studios will be
certified by Auro Technologies to mix audio for movies that will be released in Andhra
Pradesh in Auro 11.1 by Barco. By doing so, Ramanaidu is revolutionizing the cinema
industry.



"Ramanaidu Studios is really ahead of the curve by adopting this technology," said
Abel Garamhegyi, Managing Director at Barco India. "The essence of the company has always
been in its cutting-edge technology. With Auro 11.1 by Barco, they will stay true to their
pioneering spirit, the latest product Auro 11.1 by Barco sound system is trying to reach
the perfection which we already achieved in the pictures in the cinemas with the sound.
The human being is pretty much driven by both and in the movie theatre it is very
important to have that experience as a total impression on the individuals. Auro 11.1 by
Barco has the minimum amount of speakers to achieve the maximum amount of reality in a 3
dimensional sound experience and this is why more and more cinemas realize that this is
the best investment. The bookings for the Auro 11.1 version are much higher than the
standard 5.1, we really believe that we catch additional audience with this technology and
it can be a very powerful tool with the competition that people stay at home and watch
their big television set as they can come together and enjoy the overall experience,"
added Abel Garamhegyi.



"We are honored that Suresh Productions and Ramanaidu Studios has chosen the
Auro-3D(R) format," says Wilfried Van Baelen, inventor of the Auro-3D(R) format and CEO of
Auro Technologies. Auro 11.1 by Barco is widely acclaimed as the industry's most efficient
and best immersive cinema audio solution.



Theaters in Andhra Pradesh are ready for Auro 11.1



To allow movie audiences to enjoy the overwhelming immersive sound of movies produced
in Auro 11.1, a hundred theaters in Andhra Pradesh will soon be featuring Auro 11.1 by
Barco. These theaters will upgrade their 2D sound technology to Barco's three-layer sound
platform, in close collaboration with Suresh Productions, a subsidiary of Ramanaidu
studios and Barco India's Auro deployment partner, M/s Pro Visual Audio Pvt. Ltd, Chennai.



Suresh Babu, Managing Director, Suresh Productions says, "We are incorporating
Auro-3D(R) technology into our expansion plans over the next few years, starting with the
installation of Auro 11.1 by Barco in some of our existing theaters. Going forward we will
further expand and integrate the cutting-edge cinema sound technology in our theaters to
enhance movie viewing experience."



"These systems will turn standard 5.1 cinema audio into a whole new experience for
moviegoers," said Abel Garamhegyi, Barco India. "Almost all of the theaters involved are
already equipped with Barco projectors. Combined with Auro 11.1 sound, Suresh Productions
can aim for a whole new level of perfection."



About Suresh Productions



Suresh Productions - a subsidiary of Ramanaidu Studios - is one of India's largest
integrated production houses based in Andhra Pradesh. The company has been contributing to
both national and regional cinema in India for over 50 years. Suresh Productions currently
makes about 5 - 7 films a year and has over 135 films in 15 different languages to its
credit.



About Ramanaidu Studios



Ramanaidu Studios is one of India's largest integrated production houses based in
Hyderabad, Andhra Pradesh (India). Its movie production company Suresh Productions has
been contributing to both national and regional cinema in India for over 50 years. Suresh
Productions currently makes about 5 to 7 films a year and has over 135 films in 15
different languages to its credit.



About Pro Visual Audio



Pro Visual Audio Pvt. Ltd is one of the leading cinema audio solution provider having
presence pan India who has partnered with Barco to design and deploy Auro 11.1 solution in
cinemas.



About Auro Technologies



Auro Technologies (www.auro-3d.com [http://www.auro-3d.com ];
www.auro-technologies.com [http://www.auro-technologies.com ]) is a spin-off of the Galaxy
Studios Group and owner of the Auro-3D(R) Technology Suite. The Auro-3D(R) system has been
designed by Wilfried Van Baelen, founder of Galaxy Studios, which is renowned worldwide
for its state-of-the-art leadership in audio innovation for music and film sound. The
Auro-3D(R) suite offers ground-breaking, easy-to-use and unprecedented levels of sound
reproduction capabilities to the professional, automotive, broadcast and consumer
electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio
players, digital TV, media libraries and packaged media) markets.



About Barco



Barco, a global technology company, designs and develops visualization products for a
variety of selected professional markets. Barco has its own facilities for sales and
marketing, customer support, R&D and manufacturing in Europe, North America and Asia
Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with
about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.
www.barco.com [http://www.barco.com ]



Primary Media Contact: Pradeep Singh, pradeep.singh@barco.com, 91-120-4020454



Secondary Media Contact: Eti Gupta, eti.gupta@barco.com






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Barco Electronic Systems Pvt. Ltd

CONTACT: PRN


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