SMI October Ad Spend Report Shows Magazine Ad Revenue Grew 11% Calendar Year to Date

SMI October Ad Spend Report Shows Magazine Ad Revenue Grew 11% Calendar Year to Date

Standard Media Index (SMI) Ad Spend Report

U.S. Media Market Highlights

"The SMI pool's total market spend is +6% growth year over year in October 2013 and +7% in the Calendar Year to Date"

NEW YORK, Nov. 25, 2013 /PRNewswire/ --

Introducing the Standard Media Index (SMI) Ad Spend Report

For the first time ever, there is a source for Actual Ad Spend Data. Not estimates, not conjecture... Actual Data. Want to know what channels are leading the way in the Cable TV Sector? SMI data can tell you. Interested in knowing if the decline in Automotive spend has hit ESPN? SMI has the answers. SMI pools aggregated Ad Spend data from agency groups including Vivaki, IPG Mediabrands, Aegis Media and Havas Media. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility into global macro and micro market dynamics.

CAVEAT:With approximately 60 percent of total agency spend, SMI data does not capture 100 percent of US Ad Spend. SMI data provides strong directional intelligence for measuring market trends, enabling clients to more quickly and accurately analyze their businesses and react to those changes.

SMI Market Highlights


-- Television ad spend for the CYTD was up +3% in the SMI pool, and grew
+8% YOY for October 2013. This still lagged behind Digital ad spend, at
+18% CYTD growth.
-- In the SMI pool, Cable TV stole ad revenue share from Broadcast TV for
Jan-Oct 2013 over last year in the following SMI product categories:
-- Automotive (+8.7% cable growth; -10.6% broadcast growth)
-- Non-Alcoholic Beverages (+8.6% cable growth, -22.5% broadcast
growth)
-- Beauty, Grooming & Personal Care (+9.9% cable growth, -5% broadcast
growth)
-- SMI Digital ad revenue share grew across a number of categories for the
CYTD, and the comparative period showed a decline in Television. It is
important to note that TV Network digital properties also grew
significantly across these same categories. CBS.com was a particular
highlight at +49% growth YOY in the Automotive category:


Automotive Clothing, Non- Retail Toys & Travel,

Fashion & Alcoholic Video Tourism &

Accessories Beverages Games Hospitality
----------- --------- ----- -----------

Digital Growth 18.9% 17.9% 17.0% 27.9% 52.8% 11.1%
-------------- ---- ---- ---- ---- ---- ----

TV Growth -1.7% -10.2% -9.2% -7.7% -2.8% -11.5%
--------- ---- ----- ---- ---- ---- -----

-- Newspaper ad spend showed +4% growth for CYTD, and the top 5 titles all
posted positive growth for October over 2012. The Wall Street Journal
led SMI Newspaper ad spend with +21.9% share and +44% growth for the
month. It remained strong for CYTD YOY as well, with +37%.
-- Magazine ad spend grew +11% CYTD. The top 10 titles, which hold nearly
30% share of the total Magazine market, all showed double-digit growth.
SMI Market Overview



Oct 2013 CYTD (Jan-Oct
2013)
-------- --------------

Media Type % YOY % YOY

Share Growth Share Growth
--- ----- ------ ----- ------

Television 60.2% 8% 59.8% 3%

Cable TV 25.7% 4% 26.0% 6%

Broadcast TV 24.0% 14% 21.3% 0%

Spot TV 7.3% 9% 8.1% 1%

Syndication 1.9% -4% 2.2% 3%

Local/MSO Cable 1.2% -18% 1.8% 3%

Digital 25.9% 16% 24.9% 18%

Magazines 5.7% -4% 5.8% 11%

Radio 3.7% -10% 4.4% 3%

Out of Home 3.0% -28% 3.6% 5%

Newspapers 1.4% -2% 1.5% 4%
---------- --- --- --- ---

Grand Total 100% 6% 100% 7%
----------- --- --- --- ---
SMI Television Market

Broadcast TV:


-- Broadcast television revenues grew +14% in October YOY and remained flat
for the CYTD. This growth was mainly due to strong freshman series on
Broadcast networks.
-- CBS retained the largest share for October at 23.4% of the total
Broadcast Television market, and showed double-digit growth for October
YOY (+13%). CBS remained the share leader in the Financial Services and
Pharmaceuticals categories.
-- NBC showed the highest October YOY growth with a +21% increase in
revenues, thanks in part to its new hit drama, "The Blacklist."
-- Fox showed +17% October YOY growth, while ABC came in with +7% for the
month.
Cable TV:


-- Cable television posted +4% growth in October and +6% growth in the
CYTD.
-- ESPN continues to lead the SMI Cable market as the #1 ranked network for
the CYTD despite showing -17% decline for October. This was driven by a
-36% decline in Automotive spend for the month over 2012.
-- AMC again showed tremendous growth with a +71% increase over October
2012, mainly due to the Season 4 premiere of "The Walking Dead."
-- Additional cable networks posting high YOY growth for October 2013
include Bravo (+31%), A&E Network (+28%), and USA (+27%).
SMI Digital Market


-- SMI's Digital market showed double-digit growth yet again at +16%
October YOY.
-- SMI clarified the industry speculation that mobile and video growth were
fueling the total digital market growth, at +75% and +42% respectively.
-- Google remains in the #1 spot with a 17.3% share of CYTD spend, followed
by Yahoo! (5.3%) and AOL (3.3%).
SMI Newspaper Market


-- Despite a minor drop in ad revenue for CYTD, The New York Times posted
+45% growth in October over last year in the SMI pool.
-- USA Today showed the most impressive growth in the SMI pool for
newspapers, with +95% for October, and +49% CYTD over 2012.
SMI Magazine Market


-- People Magazine remained the share leader among SMI Magazine vendors,
with 8.1% of the total Magazine market. It also posted +16% CYTD YOY
growth.
-- ESPN Magazine showed the highest CYTD growth of the top 20 SMI titles
with +48%.
SMI Radio Market


-- The SMI Radio market posted +3% CYTD growth despite a -10% October YOY
decline.
-- Clear Channel Media and Entertainment remained the share leader among
SMI Radio vendors, with 29.7% of the total Radio market. The second
place share holder was CBS Radio, Inc, with 10.7%. Clear Channel showed
+7% CYTD YOY growth.
About SMI's Ad Spend Data

SMI's data enables Media Owners to track their growth and share against a sizable aggregated benchmark. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility of global macro and micro market dynamics. SMI data is aggregated spend from agency groups including Vivaki, IPG Mediabrands, Aegis Media and Havas Media.

The SMI data access enables better and faster analytics to feed strategy, negotiations and fuel growth.

SMI Terms Of Use


-- SMI growth figures are not a direct indication of a company's quarterly
financial earnings and should not be identified as so without SMI's
approval.
-- Use proper sourcing "Source: SMI Dataminer October 2013 (November 2013
Cube)"
Purpose of the Report
This report and any data provided in connection with it is provided by SMI Media Inc (SMI) and is created from data and information from a variety of third party sources. It contains analysis of the data by SMI and SMI's commentary (Report). The Report is intended to assist buyers of media and media owners in the conduct of their businesses. The Report is solely for use by media buyers authorized under a media buyer agreement with SMI and persons or entities that subscribe to the Report (User) strictly in accordance with, as the case may be, the terms of its media buyer agreement or, for other recipients, the customer terms set out in its subscriber agreement with SMI and subject to the terms and disclaimers below. Where this report is provided to a recipient in the absence of any commercial agreement with SMI all restrictions on use, warranties and limitations of liability apply. If the User does not agree to these terms and disclaimers, the User should not use the Report.

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The Report may contain errors or omissions and is provided on an 'as is' basis. As the data and information obtained from third parties, SMI does not warrant, guarantee, or make any representation regarding the use or the results of the use of the Report including, but not limited to, the correctness, accuracy, reliability, or currency of the Report. The Report does not contain all advertising and media buying expenditure in the United States. SMI does not warrant, guarantee or make any representation regarding the completeness of advertising expenditure referred to in the Report. Except for liability that cannot by law be excluded, SMI accepts no responsibility for and will not be liable, whether in contract, tort (including negligence) or otherwise, for any loss, liability, cost or expense including any indirect or consequential expenses, losses, damages or costs, loss of profit and lost revenue arising directly or indirectly as a result of the use of or reliance on the Report. To the maximum extent permitted by law, SMI's total liability to the User for all losses, damages and causes of action (in contract, tort, negligence or otherwise) will be limited in aggregate to, in the case of other recipients, an amount equal to the fees paid by the recipient for the Report in the calendar year in which the liability arose.

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Data Source: SMI Dataminer - October 2013 (November Cube)

PRESS CONTACT: Leili-Jones, Jessee, SMI Media, Inc., jjones@standardmediaindex.com, 646-374-3996

SOURCE Standard Media Index

Standard Media Index


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