Master of Ceremonies Ric Birch Joins Filmmaster Events

Master of Ceremonies Ric Birch Joins Filmmaster Events

MILAN, November 26, 2013 /PRNewswire/ --



Filmmaster Group's event management subsidiary takes Olympics ceremonies and


live productions guru Ric Birch on board.



Filmmaster Group is the Producer of Rio 2016 Olympic Ceremonies.



Filmmaster Group announces today the appointment of Australian event producer Ric
Birch to the role of Executive Producer at Filmmaster Events, the group's subsidiary that
specialises in event management. Recognised as the most prominent creator of Olympic Games
ceremonies worldwide, Birch had partnered with Filmmaster Group in 2006 to produce the
opening and closing ceremonies of the Torino Winter Olympic & Paralympic Games and is now
back on board to lead development of the company's international show business projects.



Regarded as the 'Master of Ceremonies' worldwide, Ric Birch has produced many of the
largest live events ever mounted. He was the creator of the 2000 Sydney Olympic opening
ceremonies that were hailed as establishing new standards for creativity, performance and
technical production. Among recent projects, Birch was the International Artistic Advisor
for the opening & closing ceremonies of the 2008 Beijing Olympic Games, Executive Producer
of Ceremonies for the Delhi 2010 Commonwealth Games and Executive Producer of celebrations
and ceremonies for Mexico's Bicentennial in 2010. He has been based in China for the last
two years working with the Shanghai City Entertainment Group. Birch's extensive expertise
also includes television production, permanent shows, and the creation and development of
live productions for theme parks.



Ric Birch joins Filmmaster Events in which Alfredo Accatino is already a partner and
Creative Director. Many Italian and International events bear his signature and he is one
of the best known Italian Creative Directors. Accatino has been the author of many
television shows and big events and played a key role in the Turin 2006 Olympic and
Paralympic Ceremonies. He is the author of many publications and promoter of a vast number
of projects engaged in empowering and protecting creativity as well as author's rights.



Filmmaster Group's partners have also announced their decision to further develop the
plans first revealed in 2010 after Italian Entertainment Group joined as one of the
company's shareholders. IEG is also a shareholder of Cinecitta Studios and of the
Cinecitta World Theme Park in Rome. It has been announced that Filmmaster Events will
expand its role in the international entertainment industry, including theme park
development and creation of permanent shows as well as cultural displays and museum
exhibitions.



Marco Balich, will continue to liaise with Filmmaster Group for the production of the
ceremonies for Rio's 2016 Olympic Games, which are being produced by Filmmaster Group
through a new company - CC2016. CC2016 was founded by Filmmaster Group in partnership with
Brazilian company SR.COM and in 2011, the Rio Olympic Organizing Committee awarded CC2016
the rights to produce and manage opening & closing ceremonies and other major events
related to the Rio 2016 Olympic and also the Rio 2016 Paralympic Games.




Filmmaster Events

CONTACT: Paola Bonfanti; paola.bonfanti@filmmaster.com; +39-0229091340


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