Cadbury Bournvita Contest Winners Fly With Krrish This Children's Day

Cadbury Bournvita Contest Winners Fly With Krrish This Children's Day

MUMBAI, November 18, 2013 /PRNewswire/ --



40 Lucky Winners of the 'Fly With Krrish' Cadbury Bournvita Contest Accompanied Their
Favourite Superhero on an Hour-long Flight



On the occasion of Children's Day, 20 children accompanied with their mothers, who
were the winners of the Cadbury Bournvita 'Fly with Krrish' contest, enjoyed an hour-long
flight with superstar Hrithik Roshan, in Mumbai.



(Photo:
http://photos.prnewswire.com/prnh/20131118/10080862)




"This is one of the most enjoyable Children's Day celebrations I have had," said
Hrithik Roshan. "This was a unique way of interacting with my fans, and we all had a great
time. I have two young boys, so I know the importance of good habits. I'm happy for this
opportunity to associate with Bournvita, which is a household brand across India."



During the flight, Hrithik spoke to the kids and their moms about the importance of
good habits which can make every child a super-hero. He chatted with them about which
super powers they would love to have. He also spoke to them about who their personal role
models are and which of their habits they would like to emulate and shared with them the
good habits he would want his kids to practice and how important it is to help people and
do good for others.



The association with the super-hero film amplifies the spirit of Bournvita's
philosophy "Tayyari Jeet Ki" (Preparing to Win). Inculcating good habits in children can
bring out the super-hero in them and unleash their potential. Modern day mothers see
Bournvita as a brand which partners the journey of their children by 'helping children
prepare' for life challenges ahead.



Asked about how the association between Bournvita and Krrish took shape, Manjari
Upadhye, Vice President, Cocoa Beverages, Cadbury India said, "Krrish symbolizes strength
and fitness, which he attributes to drinking Bournvita every day. We believe that there is
a superhero in every child, who can be brought out by inculcating good habits and a
healthy lifestyle from childhood. This initiative is our way of encouraging them to adopt
healthy food habits."



Consumers who bought a jar of Bournvita with the "Krrish seal" between 16th October
and 7th November could SMS the product code on the pack to a certain number. Over 8000
entries were collected during the contest, of which, 20 winners were selected to join
Hrithik on the specially chartered flight, along with one parent.



About Mondel "z International



Mondel "z International, Inc. (NASDAQ: MDLZ) is a world leader in chocolate, biscuits,
gum, candy, coffee and powdered beverages. The company is comprised of the global snacking
and food brands of the former Kraft Foods Inc. following the spin-off of its North
American grocery operations in Oct. 2012. Mondel "z International's portfolio includes
several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee,
LU,Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums. Mondel "z
International has annual revenue of approximately $36 billion and operations in more than
80 countries. Visit www.mondelezinternational.com [http://www.mondelezinternational.com ]
and www.facebook.com/mondelezinternational [http://www.facebook.com/mondelezinternational
].



About Cadbury India



Cadbury India Ltd. is a part of Mondel "z International Inc. Cadbury India operates in
five categories - chocolate confectionery, beverages, biscuits, gum and candy. In the
chocolate confectionery business Cadbury has maintained its undisputed leadership over the
years. Some of the key brands as Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bounrville,
Celebrations, Halls, Eclairs, Bubbaloo, Tang and Oreo.



Primary Media Contact: Sarita Falcao, sarita@the-practice.net, 91-9820023956



Secondary Media Contact: Adreesh Bhattacharya, adreesh@the-practice.net,
91-9619694313






Photo:
http://photos.prnewswire.com/prnh/20131118/10080862


Photo:http://photos.prnewswire.com/prnh/20131118/10080862
http://photoarchive.ap.org/
Cadbury India Ltd.

CONTACT: PRN


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