Azam Media Picks Eutelsat Capacity, Services and DTH Experience to Support its New Pan-African Pay-TV Platform

Azam Media Picks Eutelsat Capacity, Services and DTH Experience to Support its New Pan-African Pay-TV Platform

Azam TV to launch in Tanzania via EUTELSAT 7A on November 29

DAR ES SALAAM, Tanzania and PARIS, November 5, 2013 /PRNewswire/ --



Eutelsat Communications (NYSE Euronext Paris: ETL) and Azam Media Ltd. today announced
the signature of a long-term contract for capacity on the EUTELSAT 7A satellite. Azam
Media will use 108 MHz of capacity connected to the satellite's African footprint as the
platform to broadcast its new TV venture, AzamTV, into sub-Saharan Africa, starting in
East Africa, from its base in Tanzania.



Azam Media is in the final stages of preparation to launch AzamTV, a platform of over
55 African and international channels for a monthly subscription of the local equivalent
of $8. The platform will include three home-grown channels, Azam One, Azam Two and Sinema
Zetu (films in Kiswahili). It will also broadcast live and recorded Tanzania Premier
League matches and carry the top free-to-air channels in each of the countries it covers.
From its target home market in Tanzania, the platform will be commercialised rapidly
across East Africa before being extended across sub-Saharan Africa.



AzamTV will be compressed in MPEG4 and uplinked by Eutelsat to the EUTELSAT 7A
satellite from its Cagliari teleport in Sardinia. In addition to capacity and uplink
services, Eutelsat has developed a training programme for installers called 'Satelite' to
ensure that subscribers to AzamTV receive the best service for the installation of their
DTH equipment. Over the last two weeks of October the 'Satelite' team successfully trained
over 500 installers from across Tanzania.



Commenting on the launch, Rhys Torrington, CEO of Azam Media, said: "The arrival of
AzamTV as a trans-continental pay-TV platform finally marks the availability of affordable
and high-quality digital channels for viewers in Tanzania and way beyond. With the
footprint and the services provided by Eutelsat we benefit from a solid platform and
unrivalled DTH experience that will help transform into reality our vision of delivering
exceptional entertainment at a great price into ordinary TV homes across the region."



Jean-Francois Leprince-Ringuet, Eutelsat's Chief Commercial Officer, added: "We are
delighted to forge this new relationship with a leading Tanzanian company poised to
accelerate East Africa's transition to digital and offer viewers the dual benefits of
increased choice and exceptional signal quality. The African footprint and power of
EUTELSAT 7A combined with our knowledge of building audience reach and installer training
will support this exciting new venture in Africa's dynamic broadcasting market."



Azam Media belongs to Bakhresa Group, one of the leading industrial houses in
Tanzania.



For further information on Azam Media please contact Lucy Ngongoseke:
lucy@tabasamupr.co.tz



About Eutelsat Communications



With capacity commercialised on 31 satellites delivering reach of Europe, the Middle
East, Africa, Asia, significant parts of the Americas and the Asia-Pacific, Eutelsat
Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is one of the world's
leading satellite operators. As of 30 September 2013, Eutelsat's satellites were
broadcasting more than 4,700 television channels to over 200 million cable and satellite
homes in Europe, the Middle East and Africa. The Group's satellites also provide a wide
range of services for TV contribution, corporate networks and fixed and mobile broadband
markets. Headquartered in Paris, Eutelsat and its subsidiaries employ over 780 commercial,
technical and operational professionals from 30 countries. http://www.eutelsat.com




Eutelsat Communications

CONTACT: Press: Vanessa O'Connor, Tel: + 33-1-53-98-37-91, voconnor@eutelsat.fr; Frédérique Gautier, Tel: +33-1-53-98-37-91, fgautier@eutelsat.fr; Marie-Sophie Ecuer, Tel: +33-1-53-98-37-91, mecuer@eutelsat.fr; Investors and analysts: Leonard Wapler, Tel. : +33-1-53-98-35-30, investors@eutelsat-communications.com; Cédric Pugni, Tel. : +33-1-53-98-35-30, investors@eutelsat-communications.com


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