American Swan Announces Lauren Gottlieb as its Young Achiever's Brand Ambassador

American Swan Announces Lauren Gottlieb as its Young Achiever's Brand Ambassador

NEW DELHI, November 13, 2013 /PRNewswire/ --



After Shruti Hassan and Unmukt, AS Promotes Another Young Achiever With the Launch of
Their Latest Collection



American Swan, a premium international fashion and lifestyle brand, is delighted to
announce Lauren Gottlieb as their Young Achiever Brand Ambassador with the launch of their
latest Autumn Winter Collection 2013. The preppy casual brand is not only a reflection of
young and restless youth today, but also promotes young talent around the country through
its various brand initiatives. After Shruti Hassan and Unmukt Chand, who are self-made
young celebrities of India, American Swan associates with Lauren Gottlieb of Jhalak
Dikhlaja and ABCD movie fame, as a part of their brand promotion program.



(Photo:
http://photos.prnewswire.com/prnh/20131113/10080501)




(Logo:
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Lauren Gottlieb is an actor and a versatile contemporary dancer from US who gained
popularity after her stint in the third season of reality show, So You Think You Can
Dance. She quickly established herself as one of Hollywood's rising stars and one of the
most sought-after dancers in the world. She also played the lead role in 2013 Indian dance
film ABCD: Any Body Can Dance. Apart from that, she was the highest scorer and the
runner-up of the popular Indian television dance show Jhalak Dikhhla Jaa (season 6).



Speaking on the occasion, Mr. Anurag Rajpal, Director and CEO, American Swansaid,
"Lauren Gottlieb is an apt choice for the brand because of her international associations,
sheer confidence and global appeal. She is someone our young customers can relate too; she
has style, glamour and is extremely passionate about her work. This association marks the
next level of our partnership with young talent and our seriousness about promoting them
in the country."



Lauren's association with the brand echoes the brand's ethos towards excellence in
everything. American Swan stands for excellence in everything; the firm's identity,
product detailing, packaging & fulfillment are at par with international standards.
Speaking on the association, Lauren said, "I am delighted to be associated with American
Swan. I have always been interested in fashion and fashion trends around the world and the
association with American Swan is an interesting opportunity for me. Being from the United
States, I can very well relate to the brand and feel that is truly captures the essence of
the country. I firmly believe that the brand is a preferred choice for youngsters who are
looking for international quality luxury fashion at an affordable price."



American Swan had earlier roped in India's upcoming cricketer Unmukt Chand and actor
singer Shruti Haasan to celebrate its 'Young Achievers' campaign. This partnership marks
the third engagement under the campaign.



To enhance the brand's reach, American Swan has spread its wings and the merchandise
is also available on other leading E-commerce sites including Jabong, Myntra, Flipkart,
Pepperfry, Yebhi, Home Shop18 and select leading MBO's across the country.



American Swan - The Brand



American Swan, a premium global online fashion and lifestyle brand, offers preppy
fashion in a range of authentic smart casuals to people who seek an aspirational,
glamorous yet restrained lifestyle. The brand combines classic, iconic 'Americana' style
with a quintessential European fashion: its refinement, tailoring and sensibility.



American Swan, with its distinctive range of men's and women's apparel, accessories,
footwear, beauty and fragrance and home products, invites people to experience a
blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on
sophistication, innovation and top quality. Simply put, American Swan delivers a
distinctive connection between the old and new, epitomizing a dynamism that is born of a
passion for setting trends.



www.americanswan.com [http://www.americanswan.com ]



The American Swan Lifestyle Company



American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a
dynamic fashion and apparel-led lifestyle company. American Swan is the first-ever global
brand to offer such a large range of branded apparel and lifestyle products on an online
platform, at the launch phase.



TASLC promoters, Four Cross Media (FCM) are a global digital conglomerate. They, in
turn, are backed by Astro All Asia Networks, Plc, one of the region's leading media
companies. The aim of the company is to build an enterprise that is different in spirit,
form and culture.



Primary Media Contact: Prachi Vats, Prachi.vats@mediamoments.in, 91-9650609233






Photo:
http://photos.prnewswire.com/prnh/20131113/10080501



http://photos.prnewswire.com/prnh/20130312/600317


Photo:http://photos.prnewswire.com/prnh/20131113/10080501
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130312/600317
http://photoarchive.ap.org/
The American Swan Lifestyle Company

CONTACT: PRN


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