Turkey's Leading Raki Brand Yeni Raki Makes its Mark on Europe's Largest Music Festival

Turkey's Leading Raki Brand Yeni Raki Makes its Mark on Europe's Largest Music Festival

ISTANBUL, August 19, 2013 /PRNewswire/ --



Yeni RakI, the number-one anise spirit brand in the world, continues to promote rakI
culture abroad, this time in Sziget - Europe's largest and most exciting music festival,
with the theme "Fusion is Beautiful." Yeni RakIintroduced Turkey's national drink to
nearly 400,000 participants from 70 countries as the sponsor of the Roma Tent, one of the
liveliest and most entertaining venues of the Festival, held on an Island in Budapest,
Hungary from August 5-12. The tent also featured renowned photographer Mehmet Turgut's
Rock'n Frame exhibition featuring Turkish and foreign rock artists. Known as the "Spirit
of Istanbul" in Europe, Yeni RakI focused on the diversity embraced by the culture of
rakI.



(Photo:
http://photos.prnewswire.com/prnh/20130819/634398-a )




(Photo:
http://photos.prnewswire.com/prnh/20130819/634398-b )




In keeping with the spirit of the Sziget festival, with visitors from around the
globe, Yeni RakI featured the concept "Fusion is Beautiful" as the title sponsor of the
Roma Tent, one of the major activity venues of the festival. At the Meyhane Stand built to
promote Meyhane and RakI culture, Yeni RakI continued its efforts to promote rakI to
foreigners unfamiliar with it, while a smaller "Fusion Point" bar was set up right across
from the main stage. In addition to many surprise events around the clock across the
festival area, Yeni RakI also set up a-400 msquared "Fusion Lounge" around the Mirror and
the HMH Stage, which was one of the most popular spots after the concerts were over. RakI
training, now a symbol of Sziget; the percussion team and a diverse range of entertaining
activities led by mobile teams added color to Sziget. The Yeni RakI logo appeared on the
Sziget Festival Booklet, Sziget Map, Racket and Billboards, Promotional Fliers, Concert
Posters and Social Media Campaign designs. Yeni RakI also promoted the Sziget event in
France, the Czech Republic, Bulgaria, Slovenia, Portugal and Romania.



Sziget visitors gave a thumbs-up to original rakI cocktails created by world
bartending champion Tolga Germiyanoglu, enhanced with different flavors like eucalyptus
and melon, as well as rakI in its classic style.



Contact:



Metin Aksoy



Tel: +90-212-217-29-99



Tel: +90-549- 798-22-22



Email: metin@zarakol.com.tr






Photo:
http://photos.prnewswire.com/prnh/20130819/634398-a



http://photos.prnewswire.com/prnh/20130819/634398-b


Photo:http://photos.prnewswire.com/prnh/20130819/634398-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20130819/634398-b
http://photoarchive.ap.org/
Mey Icki


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Profile: intent