BoxTV and Amkette Partner to Make True OTT a Reality in India

BoxTV and Amkette Partner to Make True OTT a Reality in India

NEW DELHI, July 5, 2013 /PRNewswire/ --



Stream Entire BoxTV Content Library With Single Click on the Big Screen



BoxTV [http://www.boxtv.com ], the premium online video-on-demand service from Times
Internet, and Amkette have collaborated to make a wide variety of content on BoxTV.com
[http://www.boxtv.com ] available on Amkette's flagship product - EvoTV. EvoTV is the
first-of-its-kind television-connected device that changes the way of how consumers
interact with their television screens. BoxTV [http://www.boxtv.com ] has partnered with
EvoTV to provide its users with unlimited selection of full length movies and television
content through its app on the platform. Consumers can browse and watch over 10,000 hours
of free content across various languages and genres with one click on the big screen. It
is the easiest way to bring the movie catalogue of BoxTV.com [http://www.boxtv.com ] to
any television and view using EvoTV giving the benefits of OTT content worldwide.



The BoxTV [http://www.boxtv.com ] app on EvoTV platform provides several special
features which allow users a quick access to movies recommended by BoxTV
[http://www.boxtv.com ] editorial team on the home-screen, one click access to a large
content library with popular movies and TV shows and several multimedia features like
play, pause etc though a remote control integration. BoxTV [http://www.boxtv.com ] offers
a large bouquet of entertainment including blockbuster movies, TV shows, short films and
documentaries having unique features such as bandwidth meters, dynamic streaming and video
chapters along with an unparalleled metadata and search.



EvoTV is one of the first few products, globally, to integrate XBMC, an open source
software media player and entertainment hub for digital media, enabling direct playback
from Android and iOS devices for EvoTV users. Some of the innovations on the original Evo
TV include: endless number of customizable views with a single click; a remote housing a
microphone so that all conversations on VoIP are free of ambient noise; dynamic content
discovery; move content across devices; access social platforms like Facebook, Twitter
etc. with one click access.



Highlighting the relevance of BoxTV partnership with EvoTV, Mr. Nikhil Bapna,
Assistant Vice President, Amkette, said, "Amkette is an innovative company looking for new
challenges and developing disruptive technologies. Given the rapid rise in consumption of
online-video in India, we envisioned and designed EvoTV to be a platform that offers users
the convenience of watching OTT content in their living rooms. BoxTV is a service that has
the widest range of premium video content and was a perfect fit for power users and early
adopters of OTT services in India."



"One of the key objectives for the BoxTV [http://www.boxtv.com ] service is to be
available across all different platforms, so users can view the content of their choice
anywhere and anytime. EvoTV is an exciting product, bringing together a host of features
that one would only find in very premium range of devices under one simple user-friendly
device. We are glad to have BoxTV [http://www.boxtv.com ] as one of the earliest apps of
this ground-breaking platform," said Mr. Pandurang Nayak, Business Head, BoxTV
[http://www.boxtv.com ].



One can access the entire BoxTV [http://www.boxtv.com ] content catalogue and stream
it with ease on the TV via EvoTV. As a special 'limited time' offer, BoxTV
[http://www.boxtv.com ] and Amkette are providing one month free subscription of BoxTV
services to anyone buying EvoTV before July 15th, 2013. This application is available on
'EvoStore' accesible via EvoTV and the user also has an option to download it from the
Google Play Store.



About BoxTV:



BoxTV.com is a premium video service aimed at bringing you the best of entertainment -
blockbuster movies, TV shows, documentaries, short films and more. BoxTV provides you with
a world-class user experience and a simplified way to access your favourite video content
from various studios and channels in a highly optimized manner. You can watch a movie or a
TV show using just a regular web browser or on a smartphone or a tablet. You even have the
option to watch your favorite programs on the web, continue watching them while on the
move and get access to your entire BoxTV account anywhere! All you need is an internet
connection.



BoxTV has an ever-growing collection of movies and shows from Hollywood, Bollywood and
Regional cinema - ranging from immortal classics, nostalgic flicks, heart-warming
romances, roaring epics, edge-of-the-seat thrillers and more, including even a range of
entertainment for the child in everybody. These are available across multiple languages -
Hindi, English, Tamil, Telugu, Malayalam, Kannada and more. The BoxTV content team also
handpicks programs that are showcased on the website for quick viewing. A recommendation
system, which picks out popular titles and recommendations based on usage history and
preferences, is an added advantage.



Primary Media Contact: Yashmeen Barua, yashmeen.barua@indiatimes.co.in,
91-9811-699757, 91-12-4187000




Times Internet Limited

CONTACT: PRN


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