Box Office Measurement Science Now in India

Box Office Measurement Science Now in India

MUMBAI, July 24, 2013 /PRNewswire/ --



Rentrak has now joined hands with Majestic MRSS in India and will be organizing road
shows across Mumbai, Delhi, Hyderabad and Chennai between 29th July 2013 and 3rd August
2013.



(Photo:
http://photos.prnewswire.com/prnh/20130724/629920)




Rentrak, the leader in multi-screen measurement serving the advertising, television
and movie industries has been into the daily theatre-box office tracking for more than 25
years across territories - One global theatrical data source for 70 countries.



Their client list ranges from exhibitors to producers, distributors to government
associations and screen advertisers to movie data users; Rentrak currently tracks data
from theatres across the globe and is now in the expansion mode with India on top of its
list.



Rentrak works closely with POS vendors to ensure the reporting is hassle-free for
cinema and processes more than 197,000,000 cinema transactions each year, received in more
than 480 different formats.



MajesticMRSS Co-Founder & President (Global) Raj Sharma confirmed, "We are meeting up
with leading exhibitors and industry people and we've received an enthusiastic response
from all of them."



Jim Zak is the Senior Vice President, Worldwide Theatrical Studio Relations and
Product Development at Rentrak. After successfully establishing Box Office Essentials as
the dominant theatrical measurement product in North America, Jim directed his attention
to focus on Rentrak's international growth possibilities and launched the International
Box Office Essentials product -which is now tracking overnight flash transactions in over
35 countries. In 2008, when Apple opened its app store, Jim initiated and oversaw the
development of Rentrak's first and only mobile app - FilmScope.



Arturo Guillén is currently serving as Vice President for Europe, Middle East and
Africa (EMEA). In this role he is responsible for the Business and Operation units of
Rentrak's Theatrical Division. His 18 years of professional experience have been
instrumental in Rentrak's growth. In 2011, Arturo successfully launched Rentrak's first
international VOD measurement services in Spain.



About Majestic MRSS:



Since its inception, MMRSS has helped a multitude of international and domestic
companies, both small and large, in customized qualitative and quantitative research, data
collection (on-line surveys, CATI and PAPI) and data analysis in FMCG/CPG, Automotive,
BFSI, Information Technology & Communications, Travel & Hospitality, Pharmaceutical &
Healthcare, Retailing and Media & Communication sectors.



An ISO 9001 firm, MajesticMRSS is a member of ESOMAR and abides by its code of
conduct, best practices and professional ethics. On more information on Majestic MRSS,
please visit http://www.majesticmrss.com



About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of
worldwide consumer viewership information, precisely measuring actual viewing behavior of
movies and TV everywhere. Using our proprietary intelligence and technology, combined with
advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak
provides the stable and robust audience measurement services that movie, television and
advertising professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms including
box office, multiscreen television and home video. For more information on Rentrak, please
visit www.rentrak.com [http://www.rentrak.com ].



Primary Media Contact: Raj Sharma, raj.sharma@majesticmrss.com, 91-9322105830



Secondary Media Contact: Sandeep Bhatia, sandeep.bhatia@majesticmrss.com






Photo:
http://photos.prnewswire.com/prnh/20130724/629920


Photo:http://photos.prnewswire.com/prnh/20130724/629920
http://photoarchive.ap.org/
Majestic Market Research Support Service Ltd

CONTACT: PRN


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