VisitEngland Takes a Look Behind the Scenes of Latest Ad Campaign with Wallace & Gromit

VisitEngland Takes a Look Behind the Scenes of Latest Ad Campaign with Wallace & Gromit

LONDON, June 13, 2013 /PRNewswire/ --



A new national marketing campaign starring Wallace & Gromit, is setting out to inspire
Britons to take a holiday at home this year. Led by VisitEngland and supported by the home
nation tourist boards of Scotland, Wales and Northern Ireland, 'Great Adventure' is
focused on a television advertisement encouraging consumers to book through their local
travel agent.



To view the Multimedia News Release, please click:



http://www.multivu.com/mnr/61919-visitengland-ad-campaign-wallace-gromit



Now, the national tourist board has released some cracking behind the scenes footage
with Wallace & Gromit offering a peek at how the ad was made.



VisitEngland has signed up a range of high-street travel agents including TUI, Thomas
Cook, Advantage, Midcounties Co-op Travel, Premier Travel and The Travel Network Group to
support the campaign with exciting British holiday packages and promotional activity. Also
on board are operators Attraction World, Superbreak, Hoseasons, Bourne Leisure and
Shearings Holidays, all of which provide an outstanding level of service and knowledge
when booking a UK break.



Head to http://www.YourGreatAdventure.co.uk [http://www.yourgreatadventure.co.uk/_ ]
to find a travel agent who can help you create your own great adventure.



Notes to Editors



About VisitEngland




- VisitEngland is the country's national tourist board. We work in
partnership with the industry to develop the visitor experience across England, plan
national tourism strategy, grow the value of tourism in England and provide advocacy
for the industry and our visitors
- Our work is underpinned by robust research and customer insights. You can
access the latest in-depth market intelligence and statistics on
http://www.visitengland.org/insight-statistics
[http://www.visitengland.org/insight-statistics_ ]
- VisitEngland markets England under the Enjoy England consumer brand in the
domestic market and markets England under the VisitEngland brand internationally


About Aardman



Aardman, based in Bristol co-founded and run by Peter Lord and David Sproxton, is a
world leader in animation. It produces feature films, television series, television
commercials and digital entertainment for both the domestic and international market.
Their multi-award winning productions are novel, entertaining, brilliantly characterised
and full of charm that reflects the unique talent, energy and personal commitment of the
very special people who make up the Aardman team. The studio's work is often imitated and
yet the company continues to lead the field producing a rare brand of visually stunning
and amusing independent and commercials productions. http://www.aardman.com
[http://www.aardman.com/_ ]







Video:
http://www.multivu.com/mnr/61919-visitengland-ad-campaign-wallace-gromit


Video:http://www.multivu.com/mnr/61919-visitengland-ad-campaign-wallace-gromit
VisitEngland

CONTACT: For more information, please contact Laura Dewar (laura.dewar@visitengland.org) or Rebecca Holloway (rebecca.holloway@visitengland.org) on +44(0)20-7578-1437.


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