Sun-Mate Corp has Jungle Book Toys Swinging Into Retail Around the World
Sun-Mate Corp has Jungle Book Toys Swinging Into Retail Around the World
LAS VEGAS, June 18, 2013 /PRNewswire/ --
The Jungle Book toys launch globally
SMC Entertainment Group, Inc. (SMC), leading North American licensing agent and rights
owner for "The Jungle Book" for North America, and Sun-Mate Corporation, the global toy
manufacturer along with DQ Entertainment International, the global entertainment
production and distribution company - producer and global rights owner of "The Jungle
Book" new 3D CGI animated TV series are pleased to announce the global launch a full line
of The Jungle Book toys in key global territories. The Jungle Book toy line includes:
action figures, play sets, walkie talkies, outdoor adventure, electronic toys, and summer
toys.
(Logo:
http://photos.prnewswire.com/prnh/20130328/606736 )
For toys based on the world-renowned The Jungle Book property, Sun-Mate has secured
international toy distribution agreements with best-in-class partners that include: Hunter
Leisure, Australia; Flash Toys in Latin America; Haka, New Zealand; Prima Toys in South
Africa; MC Entertainment for Benelux; Scanditoys in Scandinavia; and Hububa Clip in
Israel. In the Middle East, a direct-to-retail (DTR) toy program is happening at Toys"R"Us
with end cap display, TV monitor support, promotions and giveaways across all stores. In
Australia, The Jungle Book toys will be carried at Toys"R"Us, Target, and Toy World. In
South Africa, The Jungle Book toys will be carried at Toys"R"Us, Shop Rite, and all other
key retailers. In Israel, The Jungle Book toys will be carried at Toys"R"Us and retail
partners in the specialty and drug store trade channels. Finally, key retailers in
Scandinavia will be carrying The Jungle Book toys, too.
"We are thrilled to launch the great toy line for The Jungle Book with these
exceptional international partners who are as committed to 'The Jungle Book' brand as we
are. Each of our distributors will launch a local TV advertising campaign, making this
program a TV driven property. With the show running in 165 countries, we expect this to
become the best kid's brand ever, particularly in the territories where we launch the toy
line," said Rami Ben-Moshe, President, Sun-Mate Corporation. "The Jungle Book is a 10 year
project for Sun-Mate Corporation and this is our first step in a major long journey."
In the United States, the first-ever The Jungle Book toys are launching at e-commerce
retailers this summer. Leaping out of the pages of the Rudyard Kipling classic, the
assortment will be available at Amazon.com, Walmart.com, ToysRUs.com, BabiesRUs.com,
Target.com, Sears.com, Kmart.com, Kohls.com, BarnesandNoble.com, Wayfair.com, and others.
Tapaas Chakravarti, Chairman and CEO of DQE Group said "The huge international success
of our TV series The Jungle Book is validated by the world class partners it has attracted
globally. From licensing for TV broadcast to merchandizing across a varied range of
products, the property has met with huge success and appealed to a new generation of
children across all nationalities. We are delighted with the appointment of Sun-Mate
Corporation as master global toy partner and are convinced The Jungle Book toys will
deliver additional success at retail. I am sure our beloved Jungle Book will see new highs
in the hands of our new and able partners."
To see The Jungle Book global master toy catalog, please visit
http://data.axmag.com/data/201301/U38040_F186410/FLASH/index.html.
About The Jungle Book
The first season of The Jungle Book, broadcast in over 165 countries worldwide, has
proven to be an enormous global success with top-tier channels like ZDF Germany, the UK's
BBC, TF1 France, RAI 2 Italy, TV3 Spain, Noga TV Israel, ABC Australia, Channel B
Indonesia, EBS Korea, TVO Canada, Televisa Mexico and Disney Channels across Asia, Latin
America and the United States. Global Home Entertainment partners include NBC Universal
for the UK, France, Australia, New Zealand and Japan, Phase 4 Films for North America and
Sony Pictures Entertainment among others.
About Sun-Mate Corporation:
Sun-Mate Corporation, headquartered in Chatsworth, CA, USA, is the leading private
label manufacturer for most toy retailers in the USA, as well as global manufacturer for
many licensees around the world. Sun-Mate is a manufacturer of a diverse range of quality
toys for over 26 years. Recognized as a preferred partner for manufacturing by global
retailers, Sun-Mate product categories include: Action Figures, Figurines, Play
Environment Sets, Doll Houses, Construction Sets, Watches, Musical Toys and Youth
Electronics. Sun-Mate partners include Disney, Star Wars, Spider-Man, Power Rangers, WWE,
Hello Kitty, Ben 10 and several Mattel brands.
About SMC Entertainment Group, Inc.:
SMC Entertainment Group, Inc., headquartered in Los Angeles, CA is the North American
brand owner for television, home entertainment, licensing, merchandising and promotional
rights to the new 3D CGI animated TV series The Jungle Book and the made-for-TV 60-minute
movie special Rumble in the Jungle from DQ Entertainment International. SMC Entertainment
Group, Inc. secured the master toy rights for The Jungle Book for Australia and New
Zealand, plus, all licensing/merchandising, for South Africa. SMC Entertainment Group,
Inc. was appointed by ZDF Enterprises as the exclusive North American licensing agent for
the new teen/tween TV drama series Dance Academy, and the popular 'hit' series, H20 Just
Add Water. Both series are broadcast on TeenNick. It was also recently announced that, SMC
Entertainment is the exclusive global licensing agent for Angry Little Girls! brand
created by Lela Lee.
About DQE:
DQE is a global entertainment group specialising in animation, gaming and VFX content
production, licensing and distribution. DQE is associated globally with major intellectual
properties such as The Jungle Book, Charlie Chaplin, Peter Pan, Iron Man, Casper, Little
Prince, Lassie, Robin Hood and many more in partnership with international broadcasters,
distributors, licensees and independent producers in Europe & the USA.
For further information please contact:
Michael Berreth
Offfice/Mobile: +44-(0)-818-590-1366
Email: michael@smcentertainmentgroup.com
Photo:
http://photos.prnewswire.com/prnh/20130328/606736
Photo:http://photos.prnewswire.com/prnh/20130328/606736
http://photoarchive.ap.org/
DQE on behalf of SMC Entertainment Group, Inc.
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