Ranbir Kapoor in Axe "Click" Commercial by Bang Bang Films and BBH Singapore

Ranbir Kapoor in Axe "Click" Commercial by Bang Bang Films and BBH Singapore

MUMBAI, June 4, 2013 /PRNewswire/ --



Bang Bang Films Directors Nic & Sune Direct Ranbir in Axe's New Commercial



Axe's new commercial starring leading Bollywood actor Ranbir Kapoor reinforces the
brand's "Irresistible" proposition and key message. Creative Agency, BBH Singapore,
Production Company, Bang Bang Films and Directors, Nic & Sune came together to create this
commercial. Axe commercials are among the most searched/watched commercials; not only are
they visually stunning but they manage to combine glamour and humour and get the message
across effectively.



(Photo:
http://photos.prnewswire.com/prnh/20130604/618475)




Ara Hampartsoumian from BBH Singapore, Axe's creative agency remarks, "It's never an
easy task when an advertising agency is asked to not only replicate but actually improve
on what was previously a globally successful ad, but the four key elements of client,
agency, production and celebrity all aligned on this one and we delivered. BBH had a
wonderful experience shooting another great spot for Unilever's Axe brand in Bombay. Our
star Ranbir Kapoor was truly a pleasure to work with and Bang Bang Films helped hold it
all together. Really fun, wouldn't have changed a thing."



Incidentally, Nic & Sune and Bang Bang have worked with Ranbir together a couple of
years ago in Pepsi's "Youngistaan ka Wow", commercial, shot in Los Angeles.



Roopak Saluja, Founder & Managing Director, Bang Bang Films, "Having delivered a
super-hit Ranbir spot with Nic & Sune in the past, they were an obvious choice for Axe.
Not too long ago, Axe was a brand using global creative on Indian TV. To have the
opportunity to produce an Indian spot with the same aspirational production values is a
real pleasure for us at Bang Bang."



Sune Maroni comments on what it was like to shoot a commercial for Axe, an iconic
brand, "Being asked to shoot an Axe commercial is an honour for any commercials director.
Their spots offer cheeky humour combined with sophisticated visuals and have managed to
capture a space in the collective consciousness of young people all across the world.
We've been lucky enough to shoot with Ranbir Kapoor before, and it is always a pleasure to
work with such talent, but for this film we had more time to have fun. The script allowed
for some improvisation on his part and he never fell short when challenged to add the
RK-touch. We don't think it was too difficult for Ranbir to imagine himself in a situation
where he is being flirted with by a great number of drop-dead-gorgeous women. His life is
pretty much like that of Vince in the celebrated TV-series "Entourage". Maybe that could
be his next project, an adaption of "Entourage" for India. We would love to direct that."



Credits:



Title: Axe Click



Agency: BBH (Singapore)



Executive Creative Director: Scott McClelland



Creative Director & Copywriter: Peter Callaghan



Client Servicing: Ara Hampartsoumian



Agency Producer: Georgina Kent



Production Company: Bang Bang Films



Director: Nic & Sune



DOP: Simon Hawken



Produced by: Roopak Saluja, Mindy Tulsi & Heather Gupta



Group Head of Production: Cyrus Mendes



Associate Producer: Shruti Pulicheri



Assistant Directors: Pierre Timmins, Subhadra Mahajan & Prabodh Bhajni



Production Manager: Sunny Shah



Assistant Production Manager: Jatin Shah



Production Assistant: Jiten Arora



Director's Assistant: Nimesh Chaturvedi



Post Production Team: Abdeali Pedhiwala & Parag Darekar



Editor: Tushar Shivan



Art Director: Ajay Chodanker



Wardrobe: Varsha Chandanani & Shilpa Makhija



Make up: Rohini Foregard



Casting: Archana Shah & Irfan Arabi



Primary Media Contact: Tanu Anand, tanu@bangbang-films.com, 91-9820902113






Photo:
http://photos.prnewswire.com/prnh/20130604/618475


Photo:http://photos.prnewswire.com/prnh/20130604/618475
http://photoarchive.ap.org/
Bang Bang Films

CONTACT: PRN


-------
Profile: intent